Welcome to our dedicated page for TH International news (Ticker: THCH), a resource for investors and traders seeking the latest updates and insights on TH International stock.
TH International Limited reports developments for Tims China, the parent company of the exclusive master franchisees of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. News commonly covers quarterly and annual results, system sales, company-owned and franchised store activity, made-to-order stores, Tims Express locations, loyalty membership, and the company’s coffee, beverage, bakery, sandwich, and packaged-product offerings.
Recurring updates also address the company’s "Coffee + Freshly Prepared Food" strategy, menu platforms such as Light & Fit Lunch Box, sub-franchise and retail contribution, operating-cost initiatives, supply-chain efficiencies, sustainability-related product launches, and capital-structure actions involving convertible notes.
Marketing campaign with Douyin generates over RMB 20 million of sales in one month
SHANGHAI, China, Aug. 12, 2022 - TH International Limited, operator of Tim Hortons in China, reported strong sales of over RMB 20 million from its "tastes of summer" campaign on Douyin in just 30 days. The campaign featured a livestream event with celebrity ambassador Yang Yang and CEO Yongchen Lu, which contributed to nearly 400 million online visits. Tims China's popularity surged, ranking as Shanghai’s most popular coffee shop on Douyin. This event marks Tims China as the first coffee brand to join Douyin’s Local Services.
TH International Limited, exclusive operator of Tim Hortons coffee shops in China, launched a new dedicated e-sports café in Shanghai. This location, in collaboration with Tencent Holdings, aims to deliver an engaging experience combining coffee and e-sports. The café features themed drinks, gaming activities, and screens for e-sports events. This marks a continuation of their partnership that began in 2020, following the success of two previous stores. The CEO emphasized the goal of enhancing immersive experiences for younger customers, highlighting the popularity of this innovative model.
On August 1, 2022, TH International Limited, operator of Tim Hortons in China, announced the opening of three Tims Express coffee shops in Easy Joy convenience stores in Beijing. This collaboration aims to enhance customer experience by providing convenient and premium coffee offerings. The Tims Express stores utilize a compact design and are situated in Beijing's central business district. General Manager Robin Zhou expressed optimism for future expansion within Easy Joy's extensive network of over 27,800 stores.