New Report from The Hanover Reveals Gaps in Homeowners' Insurance Awareness

Rhea-AI Summary

The Hanover (NYSE: THG) released its 2025 Homeowners Coverage Awareness Report, a Harris Poll survey of 991 U.S. homeowners ages 30+ conducted Aug. 12–14, 2025. The report finds large gaps between awareness and actual adoption of four coverages:

• Cyber: 46% awareness, 7% covered
• Umbrella: 83% aware, 23% covered; 66% would consider adding after explanation
• Valuables: 87% aware, 26% covered
• Recreational vehicle: 94% heard of it, 31% discussed with agent

The survey shows 81% of homeowners rate customer service as very important, and the sample margin of error is ±3.8 percentage points at 95% confidence.

WORCESTER, Mass., Oct. 15, 2025 /PRNewswire/ -- A new survey commissioned by The Hanover Insurance Group, Inc. (NYSE: THG) and conducted by The Harris Poll, reveals that many U.S. homeowners are missing important insurance protections, leaving them with exposure to growing risks, such as lawsuits, cybercrime, and inflation.

The Hanover's 2025 Homeowners Coverage Awareness Report surveyed U.S. homeowners¹ aged 30 and older to assess their understanding and adoption of four insurance coverages: umbrella, cyber, valuables and recreational vehicles. The findings show a significant gap between awareness and actual coverage:

• Cyber insurance had the lowest awareness levels, at 46%. And, only 7% of homeowners had coverage
• 83% of homeowners are aware of umbrella insurance, but only 39% have talked with their insurance company or agent about this coverage
• 87% are aware of valuables coverage, yet just 26% are covered
• 94% have heard of recreational vehicle insurance, but only 31% have talked with their insurance company or agent about this coverage

At the same time, while only 23% of homeowners have an umbrella policy, 66% said they would be interested in adding one, once provided with a description of the protection it could offer, suggesting deeper education could drive adoption of essential protections. Similarly, many homeowners assumed standard policies offered more protection than they actually do, underscoring the importance of adding things like valuable items to policies.

"These findings highlight the critical role independent agents play in educating homeowners and helping them make informed decisions," said Daniel C. Halsey, president of personal lines at The Hanover. "Homeowners face a growing number of risks that aren't addressed by a basic homeowners policy, making it all the more important for customers to talk with their agents about their evolving risks and build insurance plans that can help protect them, their income and their assets."

Additionally, the report found that customer service is vital for homeowners when selecting insurance, with 81% rating it as "absolutely essential" or "very important," while only 58% said the lowest price was their top priority. This underscores how customer expectations are anchored in a critical need for trust and service.

"Keeping coverage together with one carrier can also help more easily identify potential gaps, and provide a more consistent customer service experience," said Halsey.

To read the full 2025 Homeowners Coverage Awareness Report, please visit hanover.com.

Survey method:
This survey was conducted online within the United States by The Harris Poll on behalf of The Hanover from Aug. 12 - 14, 2025, among 991 adults ages 30 and older who own a house. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/-3.8 percentage points using a 95% confidence level.

For complete survey methodology, including weighting variables and subgroup sample sizes, please media contacts below.

About The Hanover

The Hanover Insurance Group, Inc. is the holding company for several property and casualty insurance companies, which together constitute one of the largest insurance businesses in the United States. The company provides exceptional insurance solutions through a select group of independent agents and brokers. Together with its agent partners, The Hanover offers standard and specialized insurance protection for small and mid-sized businesses, as well as for homes, automobiles, and other personal items. For more information, please visit hanover.com.

Media contacts:
Abby C. Ursoleo	Emily P. Trevallion
aursoleo@hanover.com	etrevallion@hanover.com
508-855-3549	508-855-3263

¹ Defined as those who own a house

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SOURCE The Hanover Insurance Group, Inc.

FAQ

What did The Hanover report reveal about homeowners' cyber insurance awareness (THG Oct. 15, 2025)?

The report found 46% awareness of cyber insurance among homeowners and only 7% actually had cyber coverage.

How many homeowners have or would add an umbrella policy according to The Hanover (THG)?

The survey shows 23% currently have an umbrella policy while 66% said they would be interested after a description of the coverage.

What sample size and dates were used in The Hanover 2025 homeowners survey (THG)?

The Harris Poll surveyed 991 U.S. homeowners ages 30+ online from Aug. 12–14, 2025 with a ±3.8 percentage-point credible interval at 95% confidence.

What gap did The Hanover find for valuables coverage in the 2025 report (THG)?

While 87% of homeowners were aware of valuables coverage, only 26% reported having it.

How important is customer service to homeowners when choosing insurance, per The Hanover (THG)?

The report says 81% rate customer service as "absolutely essential" or "very important," compared with 58% who prioritized lowest price.