TryHard Delivers Record-Setting 4,000-Drone Show at 10th Anniversary SBI Fireworks Festival

Rhea-AI Summary

TryHard Holdings (Nasdaq: THH) announced it delivered a record-setting 4,000-drone light show at the 10th anniversary SBI Fireworks Festival on August 22, 2026, at SENNAN LONG PARK in Sennan, Osaka. The synchronized formation set a new Japanese record for drone show scale and was staged alongside fireworks and live music.

The event marked the first implementation of a strategic collaboration among SBI MUSIC CIRCUS, EHang Egret (a subsidiary of EHang, Nasdaq: EH) and SKYTEK. TryHard Japan, TryHard’s wholly owned subsidiary, handled planning, production and operations, integrating EHang Egret’s drone technology and SKYTEK’s local expertise into the broader festival program.

Market Context

Historical responses were mixed, ranging from 11.8% to -6.89% over 24 hours. That record places this...

Analysis

Historical responses were mixed, ranging from 11.8% to -6.89% over 24 hours. That record places this operational milestone in a company-specific context; disclosed economics and repeat-event adoption remain unreported.

Key Figures

Drone Formation: 4,000 drones Performance Date: August 22, 2026 Festival Anniversary: 10th anniversary +3 more

6 metrics

Drone Formation 4,000 drones SBI Fireworks Festival performance

Performance Date August 22, 2026 10th anniversary SBI Fireworks Festival

Festival Anniversary 10th anniversary SBI Fireworks Festival

Historical Attendance more than 665,000 attendees Event and predecessor formats over the past decade

Featured Artists over 1,000 artists Event and predecessor formats over the past decade

Event Origins 2016 Finale fireworks presented at MUSIC CIRCUS

Historical Context

5 past events · Latest: Aug 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 04	festival attendance update	Positive	+11.8%	Festival attendance, digital engagement, and event pipeline metrics were reported.
Jul 10	share consolidation proposal	Neutral	-1.5%	Shareholders were asked to approve a 10-for-1 share consolidation.
Jun 29	entertainment expansion update	Positive	-6.9%	Music Circus expansion and strategic support from SBI Holdings were announced.
Jun 18	venue expansion update	Positive	+0.0%	The company reported operations across 23 nightclub venues in 13 cities.
Mar 17	Nasdaq compliance update	Negative	+1.5%	Nasdaq price compliance issues and termination of financing arrangements were disclosed.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Historical reactions were mixed, with positive event updates producing both gains and declines.

Key Terms

drone formation technology, memorandum of understanding, regulatory compliance, vertical take-off and landing aircraft

4 terms

drone formation technology technical

"EHang Egret provided the drone formation technology and aerial performance expertise"

Systems of hardware, software and communications that let multiple unmanned aircraft coordinate their positions, movements and tasks in real time so they operate as a single, synchronized group. Like a flock of birds or an orchestra, the technology includes sensors, control algorithms, and networking to manage collision avoidance, routing and mission-sharing. Investors care because it affects how companies scale drone services, reduce operating costs, meet safety rules and win commercial contracts.

memorandum of understanding regulatory

"following the parties’ memorandum of understanding (“MOU”)"

A memorandum of understanding (MOU) is a formal agreement between two or more parties that outlines their shared intentions and plans to work together. It acts like a handshake in writing, clarifying each side’s roles and expectations before any official contract is signed. For investors, an MOU signals that parties are serious about collaboration, which can influence future business opportunities and potential growth.

regulatory compliance regulatory

"SKYTEK supported local planning and coordination, regulatory compliance"

Regulatory compliance is the process of ensuring that a company follows all applicable laws, rules, and standards set by government authorities or industry bodies. It is important to investors because it helps prevent legal penalties, financial losses, and reputational damage, contributing to the overall stability and trustworthiness of a business. Think of it as following the rules of a game to play fairly and avoid penalties.

vertical take-off and landing aircraft technical

"pilotless electric vertical take-off and landing aircraft for a wide range of use cases"

An vertical take-off and landing (VTOL) aircraft is any aircraft designed to lift off and land straight up and down without needing a runway, using rotors, tilt engines, ducted fans, or other thrust-vectoring systems. For investors, VTOL matters because it represents a class of aerospace technology tied to new markets (such as urban air mobility, cargo drones, and military uses), with implications for manufacturing, regulation, infrastructure and recurring revenue—think of it as a car that can also rise like a helicopter, creating new business opportunities and costs.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Collaboration with EHang and SKYTEK combines advanced aerial technology with TryHard’s full-scale production and execution capabilities

OSAKA, Japan, Aug. 24, 2026 (GLOBE NEWSWIRE) -- TryHard Holdings Limited (“TryHard” or the “Company”) (Nasdaq: THH), a lifestyle entertainment platform in Japan, today announced the successful presentation of a record-setting 4,000-drone light show at the 10th anniversary SBI Fireworks Festival held on August 22, 2026, at SENNAN LONG PARK in Sennan, Osaka.

The synchronized drone formation successfully completed its performance and set a new Japanese record for the scale of a drone formation show. Presented alongside the festival’s signature fireworks and live music, the performance created a large-scale audiovisual experience combining technology, traditional summer entertainment and live performance.

A 4,000-drone formation illuminates the night sky over Sennan, Osaka, in celebration of the 10th anniversary of the SBI Fireworks Festival.

The event marked the first implementation of the strategic collaboration among SBI MUSIC CIRCUS Inc. (“SBI MUSIC CIRCUS”), Guangzhou EHang Egret Media Technology Co., Ltd. (“EHang Egret”), a subsidiary of EHang Holdings Limited (Nasdaq: EH) (“EHang”), and SKYTEK Co., Ltd. (“SKYTEK”), following the parties’ memorandum of understanding (“MOU”) to jointly develop drone light show entertainment opportunities in Japan.

A New Dimension for a 10-Year Entertainment Platform

The SBI Fireworks Festival traces its origins to the finale fireworks presented at MUSIC CIRCUS in 2016. Over the past decade, the event and its predecessor formats have attracted more than 665,000 attendees and featured over 1,000 artists.

For its 10th anniversary, the 4,000-drone performance introduced a new technology-driven dimension to the event. Centered on the theme of “biological evolution,” synchronized drones created moving imagery depicting a journey from the deep sea, across land and ultimately toward the moon.

Thousands of synchronized drones form large-scale aerial imagery during the record-setting 4,000-drone light show at the SBI Fireworks Festival in Sennan, Osaka.

Rakuyo Otsuki, Chief Executive Officer of TryHard, commented: “The 10th anniversary of the SBI Fireworks Festival was an important opportunity for us to take an established entertainment experience in a new direction. By combining our event production capabilities with EHang’s technology and SKYTEK’s local expertise, we were able to deliver a new dimension of large-scale entertainment in Sennan.”

Full-Scale Production and Execution

TryHard Japan Co., Ltd. (“TryHard Japan”), the Company’s wholly owned operating subsidiary, was responsible for the planning, production and operation of the SBI Fireworks Festival. Drawing on its experience in the full-scale production and execution of major entertainment events, TryHard Japan integrated the aerial performance into the broader festival program and coordinated its presentation alongside the event’s fireworks, music and live entertainment.

The 10th anniversary SBI Fireworks Festival combines large-scale fireworks, live entertainment and technology-driven experiences at SENNAN LONG PARK in Sennan, Osaka.

Bringing Together Technology and Local Expertise

EHang Egret provided the drone formation technology and aerial performance expertise for the record-setting show, while SKYTEK supported local planning and coordination, regulatory compliance and on-the-ground implementation.

For TryHard, the successful performance demonstrates how technology-driven content can add a new dimension to established entertainment IP. Building on this format, TryHard sees opportunities to integrate similar experiences into future live events and other entertainment applications in Japan, expanding the range of experiences it can offer audiences and commercial partners.

About TryHard Holdings Limited

TryHard Holdings Limited is a lifestyle entertainment company in Japan with operations spanning nightclub management, event production and consulting, subleasing and entertainment venue management.

Through its wholly owned subsidiary, TryHard Japan Co., Ltd., the Company plans, produces and operates large-scale music festivals, live entertainment events and cultural programs across Japan. The Company continues to expand its entertainment platform through differentiated content, strategic collaborations and technology-driven audience experiences.

About EHang Holdings Limited

EHang (Nasdaq: EH) is the world’s leading advanced air mobility (“AAM”) technology platform company, committed to making safe, autonomous, and eco-friendly air mobility accessible to everyone. The company develops and manufactures a diversified portfolio of pilotless electric vertical take-off and landing aircraft for a wide range of use cases, including aerial tourism, intra-city transport, intercity travel, logistics and emergency firefighting. For more information, please visit www.ehang.com.

IR Contact:
HBK Strategy Limited
ir@hbkstrategy.com
+852 2156 0223

Disclaimer

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” or other similar expressions. Among other things, business outlook discussed in this press release, as well as TryHard’s strategic and operational plans, future event pipeline, and expectations regarding its business expansion and venue operations, contain forward-looking statements. TryHard may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its interim and annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about TryHard’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: TryHard’s goals and strategies; TryHard’s future business development, financial conditions, and results of operations; the expected outlook of the lifestyle entertainment business in Japan; TryHard’s expectations regarding demand for and market acceptance of its entertainment offerings and services; TryHard’s expectations regarding its relationships with its customers and other stakeholders; competition in TryHard’s industry; and relevant government policies and regulations relating to TryHard’s industry, and general economic and business conditions in Japan and assumptions underlying or related to any of the foregoing. All information provided in this announcement and in the attachments is as of the date of the announcement, and the Company undertakes no duty to update such information, except as required under applicable law.

Investors are advised to refer to the Company’s filings made with the U.S. Securities and Exchange Commission when making investment decisions, which are available for review at www.sec.gov.

This release does not constitute an offer to sell or solicit an offer to buy any securities, nor does it represent a public offering under Financial Instruments and Exchange Act of Japan.

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/3e49feb1-160a-4f68-9085-4d857b2cf87a

https://www.globenewswire.com/NewsRoom/AttachmentNg/e1b7f29d-2288-4ce8-8538-7fb73bd573fe

https://www.globenewswire.com/NewsRoom/AttachmentNg/01e73cb7-d9f4-4590-8fed-74923c2751af

FAQ

What record did TryHard Holdings (THH) achieve at the 2026 SBI Fireworks Festival?

TryHard Holdings achieved a Japanese record by presenting a 4,000-drone light show at the 10th anniversary SBI Fireworks Festival. According to TryHard, the synchronized formation successfully completed its performance and set a new national record for the scale of a drone formation show.

When and where was TryHard’s 4,000-drone show for the SBI Fireworks Festival held?

The 4,000-drone show was held on August 22, 2026 at SENNAN LONG PARK in Sennan, Osaka. According to TryHard, the performance was integrated with the festival’s signature fireworks, music and live entertainment to create a large-scale audiovisual experience.

How are EHang (EH) and SKYTEK involved in TryHard’s 4,000-drone show collaboration?

EHang Egret, a subsidiary of EHang, supplied the drone formation technology and aerial performance expertise, while SKYTEK handled local planning, regulatory compliance and implementation. According to TryHard, this was the first implementation of their memorandum of understanding to develop drone light show entertainment in Japan.

What role did TryHard Japan play in producing the 10th anniversary SBI Fireworks Festival?

TryHard Japan, TryHard Holdings’ wholly owned operating subsidiary, was responsible for planning, production and operation of the SBI Fireworks Festival. According to TryHard, it integrated the aerial drone performance into the festival program and coordinated it alongside fireworks, live music and other entertainment elements.

How does the 4,000-drone show support TryHard Holdings’ entertainment strategy in Japan (THH)?

The 4,000-drone show showcases how technology-driven content can enhance established entertainment IP in Japan. According to TryHard, the company sees opportunities to integrate similar drone-based experiences into future live events and entertainment applications, broadening offerings for audiences and commercial partners.

What is the SBI Fireworks Festival and how has it grown over 10 years?

The SBI Fireworks Festival originated from finale fireworks at MUSIC CIRCUS in 2016 and has evolved over a decade. According to TryHard, the event and its predecessors have attracted more than 665,000 attendees and featured over 1,000 artists before adding the 4,000-drone show.