Trend Micro Introduces Scam Radar: Industry-First Personalized Early Scam Warning Feature for Consumers
Rhea-AI Summary
Trend Micro (OTC:TMICY) has launched Scam Radar, a groundbreaking feature within their ScamCheck app that provides real-time protection against cybercrime tactics. The new capability analyzes coordinated scam methods across SMS, websites, and messaging apps to detect potential threats before users fall victim.
According to their recent study of 6,632 consumers across 6 countries, 30% of consumers have been scam victims, with 39% not realizing until significant financial loss occurred. The study revealed that 27% of victims were targeted by online shopping scams, while 22% fell prey to investment-related fraud. The app is now available on both Apple App Store and Google Play store.
Positive
- Launch of innovative Scam Radar feature providing real-time protection against cyber threats
- Comprehensive analysis of multiple communication channels (SMS, websites, messaging apps) for better threat detection
- Large market opportunity with 30% of consumers reporting being scam victims
- Wide availability across both Apple App Store and Google Play store platforms
Negative
- Increasing sophistication of cybercriminals making scams harder to detect
- Rising cyber threats due to recent data breaches and geopolitical uncertainty
News Market Reaction 1 Alert
On the day this news was published, TMICY declined 2.20%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
New capability in Trend Micro ScamCheck app uses advanced techniques to protect users when they need it most
A recent study by Trend Micro found that
Unlike traditional scam detection tools which primarily look at a specific piece of content, website or a suspicious phone number, Scam Radar represents a transformative step in personal cybersecurity. It analyzes different communications methods used by scammers in a coordinated fashion such as SMS, websites, and messaging apps along with potential user behaviors that together may lead to the targeting of a potential victim by a scammer. This new capability is trained on many of the typical sequences used by scammers; when any of these tactics are detected, users will receive timely alerts and tailored guidance early in the scam targeting process to interrupt the work of the scammer and help consumers avoid potential financial loss or exposure of their personal information.
Silent Guardian, Real-Time Defender
Trend Micro found that
With the recent wave of publicized data breaches along with current geopolitical uncertainty, cybercriminals could be taking advantage of this moment and of any illegitimately obtained personal information to target millions of consumers with highly targeted scams. While
Trend Micro recommends consumers use a triple protection approach: vigilance over what they are consuming online and how they are consuming it, good digital habits such as strong password practices or employing a password manager, and finally, utilizing technology tools that are both effective and cost-efficient in supplementing their good digital habits.
With Scam Radar, users gain a valuable digital ally – one that detects deception in real time and enables faster, safer decision-making. It is also a practical tool for individuals helping loved ones navigate digital threats, such as elderly family members or those less familiar with scam tactics.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend's platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
SOURCE Trend Micro Incorporated