Trend Micro Leads the Fight Against Scams on Safer Internet Day
Rhea-AI Summary
Trend Micro (TYO: 4704; TSE: 4704) has released new research highlighting consumer misconceptions about online scams. The study revealed that over one-third of consumers believe scam victimization only occurs through oversharing online, while 45% think scams are easily identifiable through grammar errors.
According to the Global Anti-Scam Alliance (GASA), consumers lost over $1 trillion to scams last year. The research, conducted among 6,000 consumers across five countries, shows only 15% of respondents discuss scam prevention with family or friends.
To combat this growing threat, Trend Micro is implementing a three-pronged approach: launching an updated version of Trend Micro ScamCheck to identify potential scams and deepfakes, continuing educational initiatives that have reached over 5 million people since 2008, and partnering with GASA for worldwide summits in 2025.
Positive
- Launch of improved Trend Micro ScamCheck tool for detecting scams and deepfakes
- Strategic partnership with Global Anti-Scam Alliance (GASA) for 2025 summits
- Successful educational program reaching over 5 million people since 2008
Negative
- Research reveals significant consumer vulnerability to sophisticated scams
- Only 15% of consumers discuss scam prevention with family/friends
- Growing threat of AI-powered scams bypassing traditional detection methods
News Market Reaction
On the day this news was published, TMICY declined 0.03%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Consumer misconceptions and habits towards scams highlighted in new research
More than one-third of consumers believe that they can only be a victim of online scams if they overshare online. But with the rise of data breaches, consumers are at risk of cybercriminals obtaining their personal data through private channels. With personal data in hand, criminals can perpetrate a variety of crimes including scams, fraud, or identity theft.
The study also revealed that
According to the Global Anti-Scam Alliance (GASA)*, consumers lost over
Russell Slater, Director, Corporate Partnerships at the National Council on Aging: "Scams are one of the most dangerous online challenges today, not only for older adults but people of all ages. We are dedicated to addressing this as a national priority and appreciate our collaboration with Trend to protect older adults and the public at large through our education initiatives."
Cybercriminals continue to employ increasingly aggressive techniques to target consumers of all ages worldwide. Trend has committed to addressing this problem through:
- Innovation: The newest version of Trend Micro ScamCheck helps consumers identify potential scams and growing AI threats like deepfakes.
- Education: Since 2008, Trend has reached over 5 million people through its curriculum and events. The company will kick off a new webinar series starting early March 2025 dedicated to the issue of fighting scams.
- Collaboration: Trend is the first foundation partner of GASA and will be a thought leadership sponsor at GASA Summits worldwide in 2025, including the upcoming summit in
London on March 26-27. Trend representatives will be presenting and chairing a track on Scam Prevention.
For more information or to register for the summit, visit: https://www.gasa.org/all-events.
Trend's research was conducted from January 27–February 5 among over 6,000 consumers in
*Global State of Scams Report 2024 - GASA
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend's platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
FAQ
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