TNL Mediagene Launches LINE Utility Tool "iGood Price-Drop Radar" in Taiwan, Building on ¥200 Million Crowdfunding Success in Japan to Accelerate Media × Tech Roadmap

Rhea-AI Summary

TNL Mediagene (Nasdaq: TNMG) will launch iGood Price-Drop Radar on LINE in mid-December 2025, its first internally developed LINE-based utility that sends automated e-commerce price-drop alerts without additional app installs. The tool integrates with the iGood shopping and lifestyle brand, which currently recommends over 3,000 items across 12+ categories, and aims to convert one-time readers into recurring users by embedding product tracking into conversations.

The launch follows the Company's co-branded Nape Pro crowdfunding success in Japan, which reached ¥100 million in 12 hours and surpassed ¥200 million as of Dec. 2, 2025, underscoring the firm's productization and commerce capabilities.

Positive

• Nape Pro crowdfunding reached ¥100 million in 12 hours
• Nape Pro crowdfunding surpassed ¥200 million as of Dec. 2, 2025
• First self-developed LINE tool (iGood Price-Drop Radar) launching mid-December 2025
• No extra app install; users track items by sending links to LINE account
• iGood recommends 3,000+ items across 12+ categories to seed tool adoption

Negative

• None.

Insights

Product & Commercialization Strategist

New LINE utility and strong crowdfunding traction support productization and recurring‑revenue goals.

The company turns editorial reach into a functional commerce touchpoint by launching iGood Price-Drop Radar on LINE, removing installation friction and enabling automated price alerts via shared product links. This converts one‑time content interactions into repeatable user engagement and creates a first‑party dataset tied to purchase intent.

Execution depends on adoption rates, tracking accuracy and retention; the press release cites development using Agile and zero‑install entry, which should lower onboarding costs but requires robust monitoring of false alerts and cross‑merchant coverage. The reported crowdfunding performance — ¥100 million in 12 hours and surpassing ¥200 million as of Dec. 2 — evidences promotional capability and product‑market fit for co‑branded hardware initiatives.

Monitor user activation, weekly active users, conversion from alerts to clicks and merchant coverage in the first 90 days after the mid‑December launch; these metrics will indicate whether the tool scales from utility to reliable recurring revenue.

Technology & Engagement Analyst

A lightweight LINE integration reduces friction and could yield high engagement if tracking fidelity is maintained.

Delivering price‑drop alerts through the dominant local messenger simplifies the user flow: send a product link, receive automated updates. This design minimizes friction and can rapidly build a high‑intent audience if the parser reliably extracts product identifiers across supported e‑commerce platforms.

Key risks include parsing accuracy, update cadence and false positives; the release states in‑house Agile development but provides no accuracy benchmarks. Track technical KPIs such as percent of successfully tracked links, alert latency, and error rates in the first 30–60 days post launch to validate the technical roadmap and retention thesis.

Given the stated objectives to convert traffic into first‑party users and to productize media reach, short‑term signals to watch are activation rate and retention at day 7 and day 30 after the mid-December launch, which will show whether the tool meaningfully deepens audience relationships.

-TNL Mediagene will launch "iGood Price-Drop Radar" in mid-December, its first internally developed LINE-based price-drop notification utility tool, designed to deliver automated price-drop alerts for e-commerce

-The tool integrates with the Company's successful shopping and lifestyle media brand iGood and leverages LINE's ubiquity to integrate price tracking into everyday conversations, reducing user friction and addressing the pain point of repetitive price-checking

-The iGood Price-Drop Radar debut builds upon the success of the Company's recent Nape Pro crowdfunding project launch via GIZMART – in collaboration with Keychron, the co-branded Nape Pro trackball mouse launched on Japan's crowdfunding platform, reaching ¥100 million within 12 hours and surpassing ¥200 million to date

-This launch marks a key step in the Company's broader productization strategy to create standalone utility tools that complement existing media brands, improve engagement with readers and partners, and foster a mutually beneficial ecosystem among media, users and brands

TAIPEI, Dec. 4, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the mid-December launch of its first internally developed LINE-based price-drop notification utility tool "iGood Price-Drop Radar." This tool provides users with a convenient way to receive automated price-drop notifications and better interact with the Company's popular shopping and lifestyle media brand iGood.

iGood Price-Drop Radar is an app-based price drop notification system that automatically alerts users when a designated e-commerce item's price changes. Developed in-house by the Company's subsidiary iGood using the Agile methodology, it represents the Company's first self-developed LINE tool. By leveraging LINE—Taiwan's most widely used messaging app—iGood Price-Drop Radar seamlessly integrates product tracking into everyday conversations, reducing user friction and eliminating the need for manual price checks or concerns about missing limited-time discounts. The product reflects consumer behavior in the Taiwan market, where shoppers frequently monitor price changes during promotional seasons and new product release periods. No additional app installation is required; users simply send a supported e-commerce product link to the official LINE account to initiate tracking.

Guided by the core concept of "helping consumers easily find the most suitable goods," iGood is a shopping and lifestyle media brand that aims to connect users with various life scenarios, providing information on new products and product reviews across different fields. Based on editorial insights, selection expertise, product comparisons and online reviews, iGood curates product recommendations to guide consumers through every stage of their shopping journey. Currently, iGood recommends over 3,000 items across more than 12 product categories. Traditionally, iGood has helped readers identify "what to buy" through editorial insights. However, in a typical media consumption journey, readers often lack tools to save items or continuously track price fluctuations. With iGood Price-Drop Radar, the brand extends beyond content into a functional utility, helping users track desired products, capture the optimal purchase timing and convert one-time readers into recurring, engaged users.

The launch of iGood Price-Drop Radar builds upon the success of the Company's recent "Nape Pro" crowdfunding project launch via GIZMART. Through a collaboration with Keychron, the co-branded Nape Pro trackball mouse launched on Japan's crowdfunding platform, reaching ¥100 million within the first 12 hours of release and has surpassed ¥200 million as of December 2. This performance demonstrates the Company's ability to contribute beyond its media operations into scalable product innovation—reinforcing investor confidence in the Company's capability in product planning and promotion.

"The early success of our Nape Pro crowdfunding project—reaching ¥100 million within 12 hours and surpassing ¥200 million shortly after—further proves that our media properties demonstrate their ability to contribute to product planning and promotion. The launch of iGood Price-Drop Radar on LINE is another great example of that and represents an important milestone for the Company. These efforts reflect our determination to expand our product portfolio, strengthen recurring revenue and market a pipeline of innovations utilizing the strength of our media reach and commerce expertise," said Joey Chung, Co-Founder and CEO.

"This product is a concrete example of the strength of our technology- and product-drive strategy and our ability to execute on our commerce initiatives. Our engineering team adopted Agile development to rapidly develop and deploy iGood Price-Drop Radar. Through this tool, we aim to convert traffic into a high-intent first-party user base, strengthening long-term connections with potential consumers. Post-launch, we will continue validating market needs using real data and dynamically refining our technical roadmap," added Richard Lee, Chief Technology Officer.

Looking ahead, the Company will continue expanding its productization efforts and will continue creating standalone utility tools that generate synergy with existing media brands, enhance interaction efficiency with readers and partners and build a mutually beneficial ecosystem across media, users and brands. By combining editorial insight, user understanding, and proven product commercialization capability, the Company is accelerating the formation of a Media × Tech × Product ecosystem that transforms audience attention into long-term, scalable growth.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements 

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2025, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K.  These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

When will TNL (TNMG) launch the iGood Price-Drop Radar on LINE?

The company will launch iGood Price-Drop Radar in mid-December 2025.

How does iGood Price-Drop Radar work for users in Taiwan?

Users send a supported e-commerce product link to the official LINE account and receive automated price-drop alerts with no extra app installation.

What evidence supports TNL's productization strategy for TNMG?

TNL's co-branded Nape Pro crowdfunding reached ¥100 million within 12 hours and surpassed ¥200 million as of Dec. 2, 2025.

Will iGood Price-Drop Radar require a separate app download for LINE users?

No; the tool operates via the official LINE account so no additional app install is required.

How many items does iGood currently recommend to support adoption of TNMG's new tool?

iGood currently recommends over 3,000 items across more than 12 product categories.

What is TNL's stated goal for converting users with iGood Price-Drop Radar?

The company intends to convert traffic into a high-intent first-party user base and strengthen long-term consumer connections.