TNL Mediagene Launches Business Insider Taiwan, Tapping Into Market of Over 1 Billion Mandarin Speakers Globally

Rhea-AI Summary

TNL Mediagene (TNMG) has announced the launch of Business Insider Taiwan, targeting a market of over 1 billion Mandarin speakers globally. The platform will be led by veteran journalist April Lin as Editor-in-Chief and is set to launch in September 2025. The new venture will focus on tech, finance, stock market, media, economy, lifestyle, real estate, AI, and innovation through video documentaries, podcast interviews, and interactive reports. This expansion builds on TNMG's successful Business Insider Japan properties, which generate 6.7 million monthly unique users and 23 million monthly views. The company's Media & Branded Content unit, comprising 25 media properties, contributed $13.7 million to FY2024 revenue, growing 41% YoY. TNMG reported FY2024 consolidated revenue of $48.5 million, with gross profit of $17.7 million and near break-even Adjusted EBITDA.

Positive

• Media & Branded Content unit showed strong growth of 41% YoY, contributing 28% of FY2024 revenue
• Existing Business Insider Japan properties demonstrate strong engagement with 6.7M monthly unique users
• Company's overall digital footprint reaches 45+ million monthly unique users and 189+ million monthly digital footprints
• Strong client base of 850+ prestigious multinational companies and regional players

Negative

• Company reported negative Adjusted EPS of -$0.035 per share
• Near break-even Adjusted EBITDA indicates current profitability challenges

Insights

Media Industry Analyst

TNL Mediagene's expansion into the massive Mandarin market leverages existing success with Business Insider, signaling strategic growth potential.

TNL Mediagene's launch of Business Insider Taiwan represents a strategic expansion that capitalizes on their successful Business Insider Japan platform, which currently generates $13.7 million in annual revenue with impressive 41% growth. This expansion targets the enormous global Mandarin-speaking market of 1 billion potential readers, creating significant scaling opportunities.

The company's multilingualization strategy is particularly shrewd - they're taking proven content formats and business models from their Japanese operations and adapting them for culturally similar Mandarin markets. This approach minimizes execution risk while maximizing potential returns. Their existing Business Insider properties already drive 6.7 million monthly unique users and 23 million monthly views, demonstrating strong audience engagement that can be monetized through sponsored content, advertising, and affiliate marketing.

The appointment of April Lin as Editor-in-Chief brings valuable leadership with over two decades of relevant experience across financial media platforms. Her background hosting technology and financial forums aligns perfectly with Business Insider's core coverage areas.

The timing is strategic as well. This expansion comes after the Media & Branded Content unit has grown to comprise 28% of TNL Mediagene's $48.5 million FY2024 consolidated revenue. With near break-even Adjusted EBITDA, the company is positioned at an inflection point where this expansion could potentially accelerate their path to profitability while establishing dominance in a relatively untapped market segment for premium business content targeting Asian Millennial and Gen Z audiences.

-Business Insider Taiwan¹ is the Mandarin language edition of the Company's Business Insider Japan media property

-Business Insider Japan media properties generate 6.7 million average monthly unique users and 23 million average monthly views²

-April Lin appointed as Editor-in-Chief of Business Insider Taiwan; April brings over two decades of media and business experience including prior roles as President and Editor-in-Chief of Money Weekly, Producer and Host of FTV News' finance program Financial Frontline Forum and Director of FTV New Media Center

-Business Insider Taiwan targets the global Mandarin language market; a large, active and lucrative market of 1 billion speakers globally

-Launch of Business Insider Taiwan is part of the Company's multilingualization strategy of bringing existing media properties to new language markets

-First publication scheduled for September 2025

NEW YORK and TOKYO, June 18, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the launch of Business Insider Taiwan, with veteran journalist April Lin appointed as Editor-in-Chief. The platform will feature three pillars of original content; video documentaries, podcast interviews, and interactive feature reports; and will offer in-depth insights into global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovation.

April Lin brings over two decades of media and business experience including prior roles as President and Editor-in-Chief of Money Weekly, Producer and Host of FTV News' finance program Financial Frontline Forum and Director of FTV New Media Center among several other talk show roles. April's extensive experience includes repeat forum hosting roles at the Global Brand Industry Summit Forum, What's Next Future Technology Industry Summit, Hit FinTech Financial Technology Industry Summit, Hit AI & Blockchain and Cross-Border E-commerce Trends Forum among others.

Business Insider is a leading global news brand renowned for its coverage of business, technology, and innovation. The Company has had a successful partnership with Business Insider for several years through Business Insider Japan and the associated Money Insider, Tech Insider and Life Insider media properties. These properties drive approximately 6.7 million² average monthly unique users and 23 million² average monthly views, providing significant engagement and extensive monetization opportunities for the Company through sponsored content, advertising and affiliate marketing revenue streams. The Company's Business Insider related media properties form a key part of the Company's Media & Branded Content business unit; a fast-growing business unit that comprises 25 media properties and contributed approximately $13.7 million to FY2024 consolidated revenue at a growth rate of 41% and comprised approximately 28% of FY2024 consolidated revenue.

Through Business Insider Taiwan, the Company is expanding their Business Insider partnership further to target the very large, active and lucrative global Mandarin language market. This market is a key focus area for growth for the Company through its multilingualization strategy as Mandarin language readers have many cultural similarities to Japanese readers and very significant overlap in consumer viewpoints, purchasing power and lifestyle habits with regard to Business Insider's key content categories, including tech, finance and lifestyle. Through the Company's multilingualization efforts popular existing media properties are brought to new language markets where the content is then supplemented with local market editorial expertise to better address the new language market and to keep the content fresh and engaging.

"The Business Insider properties have always been a special part of our media portfolio. We are thrilled to be expanding these exceptional properties into the Mandarin language market through Business Insider Taiwan. We couldn't be happier to have April Lin at the helm as Editor-in-Chief. There are few people in Taiwan and in the region with April's extensive breadth and quality of experience in the media space. We feel that the publication is in good hands with April and the editorial quality will remain very high and engaging for our readers. We see the Business Insider Taiwan launch as a great opportunity to further build a cross-Asia knowledge network," Co-Founder & President Motoko Imada said.

April Lin, Editor-in-Chief of Business Insider Taiwan, said "We see the opportunity for Business Insider Taiwan to be the platform that fills the gap in the Mandarin language market media landscape – a platform that provides insightful, actionable journalism on tech, business, lifestyle and innovation in a format appreciated by Asian Millennial and Gen Z audiences. We aim to build an accessible knowledge platform grounded in substance."

At the group level, the Company's diverse, high-quality and popular content drives 45+ million monthly unique users³ and 189+ million monthly digital footprints⁴ which creates strong demand for advertising spend from a prestigious client base of 850+ clients that includes leading multinational companies and strong regional players. The Company achieved FY2024 performance of consolidated revenue of $48.5 million, gross profit of $17.7 million, near break-even Adjusted EBITDA and Adjusted EPS of negative $0.035 per share.

"We are finding that our advertising clients, in many cases multinational or strong regional players, have realized the amount of purchasing power that Asian Millennial and Gen Z audiences have and how important these segments are to their bottom line. We've worked hard to create an offering that not only reaches this audience but reaches them with the desired level of precision and analytics, and I think that is what makes our offering so unique and valuable to our clients. The Business Insider Taiwan launch is another key milestone in that effort of unlocking large Asian Millennial and Gen Z audiences," Co-Founder & CEO Joey Chung concluded.

The first publication is scheduled for September this year, with plans to introduce additional content formats and services. With Taiwan as its editorial foundation, Business Insider Taiwan will extend outward to target the global Mandarin language market through Business Insider's global network –setting a new standard for influential, scalable business media in the region.

¹ The name "Business Insider Taiwan" used in this release is a provisional designation for convenience. The official name will be determined at a later date.

² Measured by Google Analytics for the period 2024/5-2025/4. Figures are a sum of onsite and external media figures.

³ Monthly unique users comprised the average monthly unique users of owned sites and social media platforms (YouTube + TikTok) based on the Company data for the twelve months ended March 31, 2025.

⁴ Digital footprint comprised of average monthly views during the most recent available Company data for the twelve months ended March 31, 2025.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS.

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene's financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures.

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.

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SOURCE TNL Mediagene

FAQ

What is TNL Mediagene's (TNMG) plan for Business Insider Taiwan?

TNMG plans to launch Business Insider Taiwan in September 2025, targeting over 1 billion Mandarin speakers globally with content focused on tech, finance, stock market, media, economy, lifestyle, real estate, AI, and innovation.

Who will lead Business Insider Taiwan as Editor-in-Chief?

April Lin, a veteran journalist with over two decades of media experience, including roles as President of Money Weekly and Producer of FTV News' Financial Frontline Forum, will serve as Editor-in-Chief.

What was TNMG's financial performance in FY2024?

TNMG reported FY2024 consolidated revenue of $48.5 million, gross profit of $17.7 million, near break-even Adjusted EBITDA, and Adjusted EPS of -$0.035 per share.

How successful are TNMG's existing Business Insider properties?

Business Insider Japan and associated properties generate 6.7 million average monthly unique users and 23 million monthly views, contributing $13.7 million to FY2024 revenue with 41% growth.

What is TNMG's current reach and client base?

TNMG reaches 45+ million monthly unique users and 189+ million monthly digital footprints, serving 850+ prestigious clients including multinational companies and regional players.