Beckett's Launches New Margarita Variety Pack in Time for Summer, Expanding Its Non-Alcoholic Cocktail Line

Rhea-AI Summary

Beckett's Inc. (TNYBF) is launching a new Fiesta Margarita 8-Pack, expanding its non-alcoholic beverage portfolio. The variety pack features four flavors: Lime, Strawberry, Mango, and Pineapple Margaritas, with two 12-oz cans of each flavor. Rolling out nationwide from June 18, 2025, at Total Wine & More stores, DrinkBecketts.com, and select retailers. Each canned cocktail contains 35 calories, is low in sugar, gluten-free, vegan, and made with natural flavors. The company, backed by industry veterans from Cutwater, Golden Road, Elysian, and Cott Corporation, has shown strong performance with 30% year-over-year growth and expanded retail presence in major outlets including Walmart.com, Amazon, and GoPuff. Beckett's is currently a top seller in the non-alcoholic category at Total Wine & More locations nationwide.

Positive

• Strong 30% year-over-year growth indicates robust market performance
• Expanded retail presence in major outlets including Walmart.com, Amazon, and Total Wine & More
• Top seller position in non-alcoholic category at Total Wine & More locations nationwide
• Product line expansion with new variety pack demonstrates growth and market demand

Negative

• None.

Rolling Out Nationwide Starting June 18 at Total Wine & More, DrinkBecketts.com, and Select Independent Retailers

Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - June 17, 2025) - Beckett's Inc. (CSE: BKTS) OTCQB: BKTSF), a fast-growing non-alcoholic beverage brand shaking up the NA category, is expanding its robust beverage lineup with the new seasonal Fiesta Margarita 8-Pack, introducing three new iterations of its fan-favourite original Lime Margarita. The variety pack of ready-to-drink sparkling canned margaritas will begin rolling out June 18 at Total Wine & More stores nationwide, DrinkBecketts.com and select independent retailers.

Backed by beverage industry veterans behind brands like Cutwater, Golden Road, Elysian, and Cott Corporation, Beckett's is redefining what it means to raise a glass, offering cocktail-inspired flavour without the alcohol. The brand proudly shares that, like its customers, its products are Too Good To Be Wasted™.

The Fiesta Margarita Pack features four sparkling margaritas from the popular Stone Daisy Margarita line, with two 12-oz cans of each flavour:

• Lime Margarita (the original)
• Strawberry Margarita
• Mango Margarita
• Pineapple Margarita

Each Beckett's Tonics® canned cocktail contains just 35 calories, is low in sugar, gluten-free, vegan, and made with natural flavours.

Margarita Fiesta Pack

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"Our Lime Margarita has been a hit since day one," said Beckett's CEO, Larry Weintraub. "We built on that recipe, added delicious new flavours, and created what we think is the perfect, refreshing non-alcoholic variety pack to enjoy with friends all summer long. It's all about bold taste, zero compromise, and easygoing summer vibes."

This new release joins Beckett's growing portfolio of flavourful non-alcoholic beverages:

Too Good to Be Wasted^TM:

• Beckett's Tonics®: Sparkling, ready-to-drink takes on bar classics, including the Moscow Mule (Flying Mule), Paloma (Mystic Dove), Gin & Tonic (Juniper Fly), and Lime Margarita (Stone Daisy)
• Beckett's '27®: Non-alcoholic spirits including Coconut Rum, Cinnamon Whiskey, Amaretto, and Coffee Liqueur

And with a microdose of THC & CBD added for an elevated experience:

• Beckett's Tonics™ Non-Alcoholic Hemp-Infused Cocktails: A line of Delta-9 THC and CBD-infused ready-to-drink beverages, available in select states

Beckett's products are crafted to deliver bold flavour and refreshment, making them a standout option for those seeking non-alcoholic alternatives that don't sacrifice taste.

The brand continues to gain traction, with 30% year-over-year growth and expanded placement in major retailers including Total Wine & More, GoPuff, Amazon, and-most recently-Walmart.com. Beckett's is currently a top seller in the non-alcoholic category at Total Wine & More locations nationwide.

About Beckett's Non-Alcoholic Cocktails & Spirits
At Beckett's, we're cocktail lovers who decided to shake things up, ditching the booze but keeping every drop of flavour and fun. Born from the creativity of beverage veterans behind brands like Cutwater, Golden Road, and Elysian, our non-alcoholic cocktails and spirits are full of character, not compromise. Our Beckett's Tonics® are sparkling, ready-to-drink takes on cocktail classics like the Moscow Mule, Paloma, Margarita, and Gin & Tonic. Beckett's '27® spirits offer non-alcoholic versions of Coconut Rum, Cinnamon Whiskey, Amaretto, and Coffee Liqueur. We believe in celebrating life on your terms-because, just like our drinks, you're Too Good To Be Wasted™. Learn more at www.DrinkBecketts.com.

Forward-Looking Statements

This news release contains forward-looking statements and information (collectively, "forward-looking statements") within the meaning of applicable Canadian securities laws. Forward-looking statements are statements and information that are not historical facts but instead include financial projections and estimates, statements regarding plans, goals, objectives and intentions, statements regarding the Company's expectations with respect to its future business and operations, management's expectations regarding growth and phrases containing words such as "ongoing", "estimates", "intends", "expects", "anticipates", or the negative thereof or any other variations thereon or comparable terminology referring to future events or results, or that events or conditions "will", "may", "could", or "should" occur or be achieved, or comparable terminology referring to future events or results. Factors that could cause actual results to differ materially from any forward-looking statement include, but are not limited to, political risks, changes and uncertainties relating to relevant federal and state legislation and regulations, the availability, and costs, of financing needed in the future, changes in equity markets, inflation, changes in exchange rates, fluctuations in input costs, and changes in consumer tastes and preferences.. Forward-looking statements are subject to significant risks and uncertainties, and other factors that could cause actual results to differ materially from expected results. Readers should not place undue reliance on forward-looking statements. These forward-looking statements are made as of the date hereof and the Company assumes no responsibility to update them or revise them to reflect new events or circumstances other than as required by law. Products, formulations, and timelines outlined herein are subject to change at any time.

For further information, please contact:

Beckett's Inc.
Larry Weintraub, CEO
info@drinkbecketts.com (CSE: BKTS) (OTCQB: BKTSF)
Twitter: @drinkbecketts
Instagram: @drinkbecketts
www.drinkbecketts.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/255775

FAQ

What flavors are included in Beckett's new Fiesta Margarita variety pack?

The Fiesta Margarita Pack includes four flavors: Lime Margarita (original), Strawberry Margarita, Mango Margarita, and Pineapple Margarita, with two 12-oz cans of each flavor.

When and where will TNYBF's new Margarita variety pack be available?

The Fiesta Margarita Pack will be available starting June 18, 2025, at Total Wine & More stores nationwide, DrinkBecketts.com, and select independent retailers.

What is the calorie content of Beckett's non-alcoholic margaritas?

Each Beckett's Tonics canned cocktail contains 35 calories and is low in sugar, gluten-free, vegan, and made with natural flavors.

How has Beckett's (TNYBF) market performance been?

Beckett's has shown strong performance with 30% year-over-year growth and is currently a top seller in the non-alcoholic category at Total Wine & More locations nationwide.

What other products does Beckett's offer besides margaritas?

Beckett's portfolio includes Tonics (ready-to-drink classics like Moscow Mule and Paloma), Beckett's '27 (non-alcoholic spirits), and hemp-infused cocktails with THC & CBD in select states.