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TAAT announced the release of an updated corporate video featuring CEO Setti Coscarella, highlighting the development of their nicotine-free, tobacco-free product, Beyond Tobacco™. The product mimics the smoking ritual while enabling users to abandon nicotine. In the video, Coscarella shares insights from his previous tobacco industry experience that have shaped Taat's strategies for product commercialization. The company plans to launch Beyond Tobacco™ in mid-Q4 2020, leveraging a substantial market of tobacco users aiming to quit. The video also reflects Taat's recent advancements, including improved product quality and manufacturing partnerships.
TAAT Lifestyle & Wellness Ltd. has appointed Michael Saxon to its advisory board, enhancing its strategic capabilities as it prepares to launch Beyond Tobacco™ in the U.S. in mid-Q4 2020. Saxon brings over 25 years of experience from leading roles in major tobacco firms and has guided significant business transformations and market expansions. His expertise is expected to aid Taat in navigating the tobacco market’s complexities and maximizing its potential amid a global industry valued at USD $814 billion. This move reflects Taat's commitment to offering alternatives to traditional smoking.
Taat Lifestyle & Wellness Ltd. (OTC: TOBAF) announced provisional pack designs for its Beyond Tobacco™ product, aimed at appealing to current tobacco users. The redesign aligns the product's packaging with that of major tobacco brands, intended for a mid-Q4 2020 launch in the U.S. Key enhancements include a cigarette-style format and a packaging design that promotes brand recognition. CEO Setti Coscarella emphasizes the importance of packaging in consumer choice. Consumer feedback will be integrated into the final design prior to commercial production.