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New Wave Holdings Corp. (CSE: SPOR, OTCPK: TRMNF) has partnered with Purity Life Health Products LP to boost the Canadian presence of its aromatherapy brand, WAY OF WILL. This strategic alliance aims to expand WAY OF WILL's distribution across over 7,000 Canadian stores. Additionally, Willie Tsang has been appointed as Interim CEO, replacing Daniel Fox, and 1 million stock options have been granted for management and employees. This collaboration is expected to enhance the brand's visibility and sales in Canada.
New Wave Holdings Corp. (OTCPK: TRMNF) has announced an expansion of its subsidiary Way of Will's market presence in Canada, focusing on giftware and personal care through a partnership with David Youngson & Associates (DYA). This collaboration aims to develop new products and gift bundles based on Canadian consumer trends, capitalizing on a significant 200% increase in wholesale sales since partnering with DYA in September 2020. DYA's strategic network and expertise are expected to enhance Way of Will's brand visibility and sales in the Canadian market, especially ahead of the holiday season.
New Wave Holdings Corp. (OTCPK: TRMNF) announces its subsidiary Way of Will's strategy to expand within the food, drug, and mass (FDM) market following the conclusion of a six-month exclusivity agreement with Whole Foods Market U.S. Way of Will will leverage an ongoing partnership with United Natural Foods Inc. (UNFI) to distribute its products across over 50 supermarket chains in the U.S. This partnership is expected to drive growth and increase product availability, highlighting New Wave's focus on capitalizing on opportunities within the health and wellness sector.
New Wave Holdings Corp. (OTCPK: TRMNF) announces the completion of Way of Will's facility expansion in Toronto, increasing from 8,000 sq ft to 20,000 sq ft. This upgrade includes new manufacturing equipment and a designated packing area, enhancing production capacity to meet growing product demand. Way of Will has experienced sales growth of over 30% and forecasts a remarkable 200-300% increase post-merger with New Wave. The expansion aligns with the company’s growth strategy, aiming to solidify its brand presence in Canada and the U.S.
New Wave Holdings Corp. (OTCPK: TRMNF) announces its subsidiary, Way of Will, is expanding brand presence in men's personal care sections at 66 Dick's Sporting Goods locations. This follows Way of Will's existing presence in 850 stores since August 2020. Dick's is also launching two new concept stores aimed at enhancing consumer experience, with the first opening on March 17, 2021. CEO Willie Tsang emphasizes the partnership's alignment with health and wellness values.
New Wave Holdings Corp. (OTCPK: TRMNF) announces the launch of select products from its subsidiary, Way of Will Inc., in over 2,000 T.J. Maxx and Marshalls stores across the U.S. This strategic partnership aims to enhance the store's natural body-care product offerings in the men's grooming section. Founded by Willie Tsang, Way of Will focuses on health and wellness products for active lifestyles. The introduction of these products aligns with New Wave's goal to expand its distribution in the growing nutraceutical and wellness sector.
New Wave Holdings Corp. (OTCPK: TRMNF) has announced the addition of two new travel-size eco-friendly shower powders, Tranquilizing Lavender and Purifying Peppermint, to its Nude & Crude collection, available at select Whole Foods Market locations in the U.S. This expansion aligns with Whole Foods' commitment to sustainability and clean beauty. The company also granted 100,000 stock options and 269,181 restricted share units as part of its stock option and restricted share unit plans, which were approved by shareholders in December 2020.
New Wave Holdings Corp. (OTCPK: TRMNF) announced its subsidiary, Bloom Botanics Ltd., will launch a new line of 100% THC-free CBD products called Newtriment in February 2021. These products, including oils, capsules, and sprays, are designed to cater to a growing market for natural health solutions. Newtriment emphasizes eco-friendly production and delivers full spectrum hemp products. The launch supports New Wave's strategy to expand into the lucrative nutraceutical sector, aiming for high margins and comprehensive customer satisfaction.
New Wave Holdings Corp. (CSE: SPOR, OTC: TRMNF) has appointed Dr. Wade Davis to its Psychedelic Research Advisory Board. This strategic move aims to enhance the company's focus on developing psychedelic-derived treatments for neuropsychiatric diseases, including anxiety and PTSD. Dr. Davis, a distinguished anthropologist and ethnobotanist, will assist in shaping research and intellectual property strategies. New Wave Holdings is leveraging its investment in Anahit Therapeutics to advance active psychedelic compounds and medicinal mushroom health products.