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Tremor International Ltd. (AIM/NASDAQ: TRMR) has launched a pioneering self-service cross-platform planner designed to address the fragmentation in linear and digital viewership. This innovative technology enables broadcasters to optimize reach and frequency across traditional and digital channels. Major broadcasters and agencies are currently testing this planner, which utilizes real-time data rather than historical metrics for planning media campaigns. The tool integrates directly with existing campaign systems, facilitating effective execution and reporting across platforms. Kenneth Suh, Chief Strategy Officer, emphasized the planner's importance in connecting linear advertising with digital audiences, ultimately enhancing consumer experiences with more relevant advertising.
Tremor International Ltd. (TRMR) reported impressive Q4 and FY 2022 results, with record Contribution ex-TAC of $103 million in Q4 2022, up 16% YoY, and $309.7 million for the year, reflecting a 3% increase. CTV spend soared by 59% to $99.6 million in Q4 and by 41% to $283.6 million for the year. However, Adjusted EBITDA declined by 32% to $36.9 million in Q4 and by 10% to $144.9 million for the year. The company maintains a strong cash position of $115.5 million and plans to leverage acquisitions for growth, despite anticipated advertising demand challenges in H1 2023.