Auto and Property Insurance Shopping in First Quarter 2025 Elevated Compared to One Year Ago
TransUnion's latest Insurance Personal Lines Trends report reveals auto insurance shopping increased 10% and home insurance shopping rose 5% in Q1 2025 compared to Q1 2024. Higher-risk consumers emerged as the most active auto insurance shoppers for the first time since Q4 2021, suggesting insurers may be returning to traditional practices of targeting rate increases at higher-risk segments.
The report highlights significant changes in homeownership patterns, with only 41% of Millennials owning homes in 2024 compared to over 50% of Gen X in 2009. Multi-generational households are becoming more common, with only 38% of credit-active occupants living alone in 2024, down from 45% in 2009. Natural disasters have also doubled, with 27 billion-dollar-plus disasters in 2024, costing approximately $183 billion.
Il più recente rapporto di TransUnion sulle tendenze delle linee assicurative personali mostra che nel primo trimestre del 2025 la ricerca di assicurazioni auto è aumentata del 10% e quella per le assicurazioni casa del 5% rispetto allo stesso periodo del 2024. Per la prima volta dal quarto trimestre 2021, i consumatori ad alto rischio sono risultati i più attivi nella ricerca di assicurazioni auto, suggerendo un possibile ritorno degli assicuratori a pratiche tradizionali di aumento dei premi per segmenti ad alto rischio.
Il rapporto evidenzia cambiamenti significativi nelle modalità di proprietà della casa: solo il 41% dei Millennials possiede una casa nel 2024, rispetto a oltre il 50% della Generazione X nel 2009. Le famiglie multigenerazionali stanno diventando più frequenti, con solo il 38% degli occupanti con credito attivo che vive da solo nel 2024, in calo rispetto al 45% del 2009. Inoltre, i disastri naturali sono raddoppiati, con 27 eventi con danni superiori a un miliardo di dollari nel 2024, per un costo complessivo di circa 183 miliardi di dollari.
El último informe de TransUnion sobre tendencias en líneas personales de seguros revela que en el primer trimestre de 2025 la búsqueda de seguros de auto aumentó un 10% y la de seguros de hogar un 5% en comparación con el primer trimestre de 2024. Por primera vez desde el cuarto trimestre de 2021, los consumidores de mayor riesgo fueron los más activos buscando seguros de auto, lo que sugiere que las aseguradoras podrían estar volviendo a prácticas tradicionales de aumentar las tarifas para segmentos de mayor riesgo.
El informe destaca cambios significativos en los patrones de propiedad de vivienda, con solo un 41% de los Millennials siendo propietarios en 2024, frente a más del 50% de la Generación X en 2009. Los hogares multigeneracionales son cada vez más comunes, con solo un 38% de los ocupantes con crédito activo viviendo solos en 2024, una disminución respecto al 45% en 2009. Los desastres naturales también se han duplicado, con 27 desastres que superan los mil millones de dólares en 2024, con un costo aproximado de 183 mil millones de dólares.
TransUnion의 최신 보험 개인 라인 동향 보고서에 따르면, 2025년 1분기 자동차 보험 검색이 전년 동기 대비 10% 증가했고 주택 보험 검색은 5% 증가했습니다. 2021년 4분기 이후 처음으로 고위험 소비자들이 자동차 보험 검색에서 가장 활발한 모습을 보였으며, 이는 보험사들이 고위험군에 대한 요율 인상이라는 전통적인 방식을 다시 적용할 가능성을 시사합니다.
보고서는 주택 소유 패턴의 중요한 변화를 강조합니다. 2024년 밀레니얼 세대 중 주택 소유 비율은 41%에 불과한 반면, 2009년 X세대는 50% 이상을 차지했습니다. 다세대 가구가 점점 더 흔해지고 있으며, 2024년 신용 활동 중인 거주자 중 혼자 사는 비율은 38%로 2009년의 45%에서 감소했습니다. 자연재해도 두 배로 증가하여 2024년에 27건의 10억 달러 이상 피해 재해가 발생했으며, 총 비용은 약 1830억 달러에 달합니다.
Le dernier rapport de TransUnion sur les tendances des assurances personnelles révèle qu'au premier trimestre 2025, les recherches d'assurance auto ont augmenté de 10% et celles d'assurance habitation de 5% par rapport au premier trimestre 2024. Pour la première fois depuis le quatrième trimestre 2021, les consommateurs à risque élevé sont devenus les plus actifs dans la recherche d'assurance auto, suggérant un possible retour des assureurs aux pratiques traditionnelles visant à augmenter les tarifs pour les segments à risque élevé.
Le rapport met en lumière des changements importants dans les modes de propriété : seuls 41% des Millennials étaient propriétaires en 2024, contre plus de 50% de la génération X en 2009. Les foyers multigénérationnels se multiplient, avec seulement 38% des occupants actifs en crédit vivant seuls en 2024, contre 45% en 2009. Les catastrophes naturelles ont également doublé, avec 27 catastrophes dépassant le milliard de dollars en 2024, coûtant environ 183 milliards de dollars.
Der neueste Bericht von TransUnion zu Trends im Bereich der persönlichen Versicherungen zeigt, dass im ersten Quartal 2025 die Suche nach Kfz-Versicherungen um 10% und die Suche nach Wohngebäudeversicherungen um 5% im Vergleich zum ersten Quartal 2024 gestiegen ist. Zum ersten Mal seit dem vierten Quartal 2021 waren risikoreichere Verbraucher die aktivsten Suchenden nach Kfz-Versicherungen, was darauf hindeutet, dass Versicherer möglicherweise zu traditionellen Praktiken zurückkehren, bei denen Prämienerhöhungen gezielt auf risikoreiche Segmente angewandt werden.
Der Bericht hebt bedeutende Veränderungen im Wohneigentumsverhalten hervor: Nur 41% der Millennials besitzen 2024 ein Eigenheim, verglichen mit über 50% der Generation X im Jahr 2009. Mehrgenerationenhaushalte werden immer häufiger, wobei nur 38% der kreditaktiven Bewohner 2024 allein leben, gegenüber 45% im Jahr 2009. Naturkatastrophen haben sich ebenfalls verdoppelt, mit 27 Katastrophen mit Schäden von über einer Milliarde Dollar im Jahr 2024, die etwa 183 Milliarden Dollar kosten.
- Insurance shopping activity shows healthy market engagement with 10% increase in auto and 5% increase in home insurance shopping
- Return to traditional risk-based pricing practices indicates market stabilization
- Growing trend of multi-generational households creates new opportunities for insurers to develop specialized products
- Natural disasters doubled to 27 billion-dollar events in 2024, with costs reaching $183 billion
- Declining homeownership among Millennials (41%) compared to previous generation (>50%)
- Uncertainty in repair costs for vehicles and homes could lead to broad-based price increases
Insights
TransUnion reports increased insurance shopping with higher-risk consumers leading auto insurance searches, signaling market normalization amid evolving household demographics.
TransUnion's latest quarterly report reveals significant shifts in the insurance landscape that signal both a return to pre-pandemic patterns and emerging demographic challenges. Auto insurance shopping jumped
This pattern suggests insurers are reverting to traditional risk-based pricing strategies rather than implementing across-the-board increases that affected all customer segments during recent inflationary periods. The stabilization of rates for low and medium-risk customers has reduced their shopping activity, while higher-risk segments continue seeking better deals in response to targeted premium increases.
Two major factors threaten this tentative stabilization. First, the supply chain fragility for vehicle and home repair parts creates ongoing cost uncertainty. Second, catastrophic weather events have dramatically increased, with 27 billion-dollar disasters in 2024 costing approximately
Perhaps most consequential for insurers' long-term strategy is the fundamental shift in homeownership demographics. Only
TransUnion finds generational shifts in home composition indicate a need for more flexible insurance policies
CHICAGO, May 13, 2025 (GLOBE NEWSWIRE) -- Auto insurance shopping in Q1 2025 increased
While the trend of elevated shopping levels has been consistent for some time, a key difference emerged over the last quarter for auto insurance. Higher-risk consumers are once again the most active shoppers for the first time since Q4 2021. Insurers may have returned to traditional practices of focusing rate increases on higher risk segments, rather than across the board.
As a result, higher-risk customers are still shopping for lower rates, while mid- and low-risk customers may have seen their rates stabilize. These findings and more are included in TransUnion’s latest quarterly Insurance Personal Lines Trends and Perspectives Report.
“As rates have settled for the majority of auto insurance customers, we are experiencing a return to historical insurance shopping patterns, which correlate price sensitivity closely to relative insurance risk,” said Patrick Foy, senior director of strategic planning for TransUnion’s Insurance business. “However, uncertainty in the cost and availability of parts for vehicle and home repairs, could eventually lead to a return of broad-based price increases, and weather-related catastrophes—while still unpredictable—have also become a far more common and costly phenomenon.”
The report notes that natural disasters have increased substantially, with 27 observed
Generational shifts in homeownership
The home insurance landscape is facing other changes as well. In 2009 more than half of Gen X consumers owned homes. However, in 2024, only
As a result, there is a shift in home composition, with two- and even three-generation households becoming more common. Only
"As consumers are readjusting their lifestyles in the face of new economic realities, insurers must also become flexible with their policy offerings,” said Foy. “Multi-generational households represent a different risk profile as well as a different audience segment for their marketing.”
By acknowledging this emerging trend in household composition, insurers can design products that more effectively price the inherent risks. They can also design advertising campaigns that better reach and resonate with their desired customers.
Insurers can achieve more effective marketing with TransUnion’s TruAudience® suite of marketing solutions that help with identity resolution, audience building and measurement.
Read the latest Insurance Personal Lines Trends and Perspectives Report.
- Billion-Dollar Weather and Climate Disasters | Time Series | National Centers for Environmental Information (NCEI)
- 2025 TransUnion Insurance Summit Consumer Survey
About TransUnion’s Insurance Personal Lines Trends and Perspectives Report
This quarterly publication examines trends in the personal lines insurance industry, including shopping, migration, violation, credit-based insurance stability and more. The Trends and Perspectives Report research is based almost entirely on TransUnion’s extensive internal data and analyses. It includes information on insurance shopping transactions from October 2023 to March 2025. However, the report excludes shopping data from insurance customers in California, Hawaii (auto), Massachusetts (auto), and Maryland (property), where credit-based insurance scoring information is not used for insurance rating or underwriting.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
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