Neustar Announces Strategic Partnership with Catalina to Enable CPG Brands to Maximize Return on Ad Spend
Catalina’s Unparalleled, Real-Time Shopper Intelligence with Neustar’s Optimizer Platform to Deliver Improved Marketing Insights and Outcomes for CPG Brands
Catalina’s shopper intelligence solutions enrich transactional purchase data with a multitude of third-party data sets to unlock highly precise shopper audience targeting and power advanced Multi-Touch Attribution (MTA) across all on and offline channels, including walled gardens.
Catalina’s retailer agnostic, real-time shopper intelligence platform will be integrated with Optimizer™, Neustar’s closed-loop marketing optimization and consumer insights platform, to make CPG marketing analytics and data science exponentially more accurate and actionable. The easy-to-use platform will enable:
- Advanced Multi-Touch Attribution (MTA) complete with advanced machine learning and anonymized consumer identity graph capabilities
- Reach and frequency analytics to eliminate media waste by pinpointing the optimal number of advertising exposures it takes to convert a CPG buyer across channels
- Audience targeting by identifying incremental consumer segments more likely to respond to advertising using predictive analytics
- Journey analytics to identify how all consumer touchpoints (e.g., paid, owned, and earned media, customer service) are impacting the path to purchase
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Adaption to data deprecation by measuring over
80% of total digital media in a privacy-focused, post-ID marketing environment
“We are pleased to partner with Catalina and combine their deep shopper intelligence with our industry-leading data and analytics solutions to transform the effectiveness of CPG marketing and analytics,” said
Catalina’s customized and syndicated audience segmentation will also be available via the
With the combined power of
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Access shopping behavior insights on most
U.S. households, leveraging unique real-time purchase data, industry-leading purchase receipt and panel data, retailer visit behavior, demographics, media consumption data and more - React to consumer response in days, compared to weeks or months
- Gain confidence in the accuracy of marketing performance
- Measure year-over-year performance and trends
- Understand performance at a granular level by leveraging Catalina’s deep reservoir of anonymized household transaction and behavioral insights
“Maintaining highly scaled, retailer agnostic and enriched shopper profiles and being able to consistently activate that data across channels for more personalized experiences is critical for CPG brand marketers,” said
About
About
About Catalina
Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopper journey. Powered by the world's richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver
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