TransUnion Stock Price, News & Analysis

TransUnion (NYSE: TRU) will present at the Barclays Global Financial Services Conference on September 13, 2022, at 8:00 a.m. CT. Chris Cartwright, the President and CEO, along with Todd Cello, the Executive Vice President and CFO, will lead the presentation. A live webcast can be accessed via the TransUnion Investor Relations website, with a replay available post-presentation. TransUnion is recognized for its global information and insights services, facilitating trustworthy transactions across 30 countries.

A report from Sontiq, a TransUnion company, highlights the critical need for identity safety in public sector organizations following record data compromises and government fraud losses. The 2022 Digital Safety and Security Report reveals that synthetic identity fraud losses exceeded $20 billion in 2021. Alarmingly, 62% of Americans are concerned about personal data attacks. Public sector entities have the opportunity to safeguard identities while reducing fraud risk, which cost billions last year, particularly through unemployment benefits and tax fraud.

TransUnion's research reveals that among mobile sports bettors, 54% earn over $100,000, yet many express concerns about inflation affecting their credit repayment abilities. While mobile bettors show higher optimism and employment rates compared to the general population, 79% worry about paying current bills. The study indicates that bettors are utilizing short-term credit services at higher rates and increasing emergency savings. This behavioral trend could signal a potential slowdown in the sports betting industry due to liquidity concerns. Comprehensive data use is crucial for operators to identify resilient and distressed consumers.

TransUnion and Transaction Network Services (TNS) have formed a strategic partnership aimed at enhancing call vetting and authentication for enterprises across North America. This collaboration enables secure call interactions for over 360 million U.S. consumers, addressing issues such as phone scams and enhancing enterprise-to-consumer communication. Key features include a unified platform for vetting and registration, along with advanced call authentication methods, ultimately restoring trust in the phone channel and improving customer engagement.

TransUnion has released its Personal Lines Insurance Trends and Perspectives Report, highlighting a 3% decline in overall auto insurance shopping for Q2 2022 compared to the previous year. Higher-risk consumers saw an 11% decrease, while those with high credit scores increased shopping by 4%. Homeowners' insurance shopping rose by 4%, driven mainly by a 12% increase in the Southern U.S. However, renters' insurance shopping dropped 10%, particularly among older generations due to rising rents. The report indicates potential recovery as 32% of consumers plan to apply for a mortgage soon.

Neustar Unified Identity, a TransUnion company, launches its advanced identity resolution and data collaboration solution within the InfoSum Data Clean Room. This innovative platform enhances privacy-centric audience creation and data sharing among brands, agencies, and publishers. Clients can securely connect offline and online data without exposing it, leveraging secure multi-party computing. This partnership aims to address data deprecation challenges in advertising while improving audience segmentation and targeting capabilities. The initiative promises to uphold consumer trust through robust data governance.

TransUnion's recent study reveals that 37% of consumers are using or planning to use Buy Now Pay Later (BNPL) services for back-to-school shopping, driven by rising costs due to inflation. The research, based on a survey of 1,000 adults, indicates that 55% expect to spend more this year. Notably, 62% of BNPL users are purchasing educational materials like books, while 52% are acquiring larger items like computers. Additionally, consumers demonstrate a strong preference for tap to pay options and curbside pickup, which enhance the shopping experience.

TransUnion (NYSE: TRU) has announced a new partnership with Canvas Worldwide, enhancing advertising capabilities for premium clients. This collaboration allows advertisers to utilize TransUnion's extensive consumer data and machine learning to improve audience targeting and measurement. The partnership emphasizes a privacy-first approach, facilitating custom audience creation and smarter marketing strategies. With this alliance, both companies aim to refine consumer insights, enabling more relevant advertising messages and optimized customer journeys.

Neustar, a TransUnion company, has launched its Unified Identity application on the Snowflake Marketplace. This application enables joint customers to conduct advanced identity resolution and data collaboration within the Snowflake Media Data Cloud securely. Customers can connect disparate consumer data without sharing sensitive information, enhancing data accuracy and privacy. Notable benefits include improved consumer data governance, continuous data updates, and the ability to collaborate effectively with partners. This initiative targets the growing need for privacy-first marketing solutions.