TransUnion Finds Auto Insurance Shopping Peaked in March and Remained Elevated Throughout Q2 2025
TransUnion (NYSE:TRU) reported significant increases in insurance shopping activity during Q2 2025, with auto insurance shopping up 18% and home insurance shopping rising 9% year-over-year. The company's research revealed that 42% of auto insurance shoppers switched insurers in the past 18 months, with a quarter of recent switchers being previously loyal customers of over 6 years.
Insurance carriers have responded by increasing marketing spend by 23% year-over-year across multiple channels. A TransUnion case study demonstrated that clean data management led to $1 million in reduced direct mail costs and nearly $5 million in additional revenue for one carrier. The company's research also showed that using just two characteristics in audience targeting can increase return on ad spend by up to 3.6x.
TransUnion (NYSE:TRU) ha registrato un forte aumento delle ricerche di assicurazioni nel secondo trimestre 2025: le richieste per l'assicurazione auto sono salite del 18% e quelle per l'assicurazione casa del 9% su base annua. La ricerca della società ha rivelato che il 42% degli automobilisti che hanno cercato una polizza ha cambiato compagnia negli ultimi 18 mesi, e che un quarto di chi ha cambiato di recente era cliente fedele da oltre 6 anni.
Le compagnie di assicurazione hanno risposto aumentando la spesa per il marketing del 23% su base annua su diversi canali. Uno studio di caso di TransUnion ha dimostrato che una gestione accurata dei dati ha portato a 1 milione di dollari risparmiati sui costi di direct mail e a quasi 5 milioni di dollari di ricavi aggiuntivi per una compagnia. La ricerca ha inoltre mostrato che utilizzare appena due caratteristiche nel targeting del pubblico può aumentare il ritorno sulla spesa pubblicitaria fino a 3,6x.
TransUnion (NYSE:TRU) informó aumentos significativos en la búsqueda de seguros durante el segundo trimestre de 2025, con la búsqueda de seguros de auto subiendo un 18% y la de seguros de hogar un 9% interanual. La investigación de la compañía reveló que el 42% de quienes buscaron seguro de auto cambiaron de aseguradora en los últimos 18 meses, y que una cuarta parte de los que cambiaron recientemente eran clientes fieles por más de 6 años.
Las aseguradoras respondieron incrementando el gasto en marketing en un 23% interanual en múltiples canales. Un estudio de caso de TransUnion mostró que una gestión de datos limpia condujo a $1 millón en reducción de costos de correo directo y a casi $5 millones en ingresos adicionales para una aseguradora. La investigación también indicó que usar solo dos características en la segmentación de audiencias puede aumentar el retorno de la inversión publicitaria hasta 3.6x.
TransUnion (NYSE:TRU)는 2025년 2분기 동안 보험 관련 검색 활동이 크게 증가했다고 보고했습니다. 자동차 보험 검색은 전년 대비 18% 증가했고 주택 보험 검색은 9% 증가했습니다. 회사 연구에 따르면 자동차 보험을 찾은 사람들 중 42%가 지난 18개월 동안 보험사를 변경했으며, 최근에 바꾼 사람의 4분의 1은 6년 이상 충성 고객이었습니다.
보험사들은 이에 대응해 여러 채널에서 마케팅 지출을 전년 대비 23% 늘렸습니다. TransUnion의 사례 연구는 깨끗한 데이터 관리를 통해 한 보험사가 직접 우편 비용을 100만 달러 절감하고 거의 500만 달러의 추가 수익을 얻었다는 점을 보여주었습니다. 또한 연구는 잠재고객 타깃에 단 두 가지 특성만 사용해도 광고비 대비 수익(ROAS)이 최대 3.6배까지 증가할 수 있음을 시사했습니다.
TransUnion (NYSE:TRU) a signalé une augmentation significative de l'activité de recherche d'assurances au deuxième trimestre 2025, avec la recherche d'assurance auto en hausse de 18% et la recherche d'assurance habitation en hausse de 9% d'une année sur l'autre. Les recherches de la société ont révélé que 42% des personnes recherchant une assurance auto ont changé d'assureur au cours des 18 derniers mois, et qu'un quart des récents changeurs étaient des clients fidèles depuis plus de 6 ans.
Les assureurs ont réagi en augmentant leurs dépenses marketing de 23% d'une année sur l'autre sur plusieurs canaux. Une étude de cas de TransUnion a montré qu'une gestion propre des données a permis 1 million de dollars d'économies sur les coûts d'envoi postal et près de 5 millions de dollars de revenus supplémentaires pour un assureur. Les recherches ont également indiqué que l'utilisation de seulement deux caractéristiques pour cibler une audience peut accroître le retour sur dépenses publicitaires jusqu'à 3,6x.
TransUnion (NYSE:TRU) meldete deutliche Zuwächse bei der Suche nach Versicherungen im zweiten Quartal 2025: die Suche nach Kfz-Versicherungen stieg um 18% und die Suche nach Hausversicherungen um 9% im Jahresvergleich. Die Untersuchung des Unternehmens ergab, dass 42% der Kfz-Versicherungssuchenden in den letzten 18 Monaten den Anbieter gewechselt haben, wobei ein Viertel der jüngeren Wechsel zuvor über 6 Jahre lang loyale Kunden waren.
Versicherer reagierten darauf, indem sie die Marketingausgaben über mehrere Kanäle um 23% im Jahresvergleich erhöhten. Eine TransUnion-Fallstudie zeigte, dass sauberes Datenmanagement bei einem Anbieter zu 1 Million US-Dollar Einsparungen bei Direktmailing-Kosten und fast 5 Millionen US-Dollar zusätzlichem Umsatz führte. Die Forschung zeigte außerdem, dass bereits zwei Merkmale beim Audience-Targeting den Return on Ad Spend um das bis zu 3,6-fache steigern können.
- Auto insurance shopping increased 18% YoY in Q2 2025
- Home insurance shopping grew 9% YoY
- Marketing spend by carriers increased 23% YoY
- Case study showed $5 million additional revenue potential through data cleaning
- Return on ad spend increased up to 3.6x with refined targeting
- 25% of loyal customers (6+ years) switched carriers in past 6 months
- Rising property insurance premiums driving consumer switching behavior
Targeted marketing will be critical to retention and acquisition efforts as carriers compete for increasingly mobile customers
CHICAGO, Aug. 12, 2025 (GLOBE NEWSWIRE) -- Auto insurance shopping in Q2 2025 increased
Looking at the first half of 2025, the year-over-year increase in auto insurance shopping activity appeared to achieve a near-term peak in March, which sustained until May. These findings and more are included in TransUnion’s latest quarterly Insurance Personal Lines Trends and Perspectives Report.
“It’s possible that we’ll see the growth in auto insurance shopping continue to decline as many consumers have already secured lower premiums,” said Patrick Foy, senior director of strategic planning for TransUnion’s insurance business. “However, property insurance premiums continue to rise, so consumers will likely shop for less expensive alternatives. That may also prompt many to shop for auto insurance because for many customers, bundled policies remain key to overall savings.”
TransUnion’s latest consumer survey revealed
The report urges insurance carriers to rethink retention strategies and employ data-driven, personalized approaches to help anticipate life events — such as moving, marriage or shopping for a new car — that naturally create opportunities for engagement. In addition, knowing when a customer obtains a competitor insurance quote or if they’re shopping for an auto loan or mortgage loan, can also help carriers create and deliver meaningful customer interactions.
Clean data and sophisticated targeting
The report found carriers recognize the need for more engagement, with a
Ensuring these campaigns effectively and efficiently reach their target audience is a key to maximizing returns. This begins with clean data, as illustrated by a recent TransUnion marketing client analysis.
The study worked with just two consumer characteristics (phone number and email) for 2.4 million individuals. After cleaning the data, the carrier realized an estimated
In addition, a recent TransUnion study found marketing performance widens significantly when audiences are defined with multiple characteristics. For example, using just two characteristics
increased return on ad spend by up to 3.6x compared to less refined targeting. However, as audience segmentation becomes more precise, the potential for both risk and reward increases.
“Marketing campaigns require a solid foundation of clean data to be effective,” said Foy. “With that, marketers can then unlock tremendous value with sophisticated audience targeting that presents consumers with the exact right insurance products for their current life stage.”
Read the full Insurance Personal Lines Trends and Perspectives Report here.
Click here to learn more about TransUnion’s marketing solutions that help with identity resolution, audience building and measurement.
About TransUnion’s Insurance Personal Lines Trends and Perspectives Report
This quarterly publication examines trends in the personal lines insurance industry, including shopping, migration, violation, credit-based insurance stability and more. The Trends and Perspectives Report research is based almost entirely on TransUnion’s extensive internal data and analyses. It includes information on insurance shopping transactions from January 2024 to June 2025. However, the report excludes shopping data from insurance customers in California, Hawaii (auto), Massachusetts (auto), and Maryland (property), where credit-based insurance scoring information is not used for insurance rating or underwriting.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
| Contact | Dave Blumberg |
| TransUnion | |
| david.blumberg@transunion.com | |
| Telephone | 312-972-6646 |
FAQ
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