TransUnion Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Rhea-AI Summary

TransUnion (NYSE: TRU) was named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling solutions on Nov 19, 2025, marking the second consecutive year as a Leader. Gartner evaluated vendors on Completeness of Vision and Ability to Execute. TransUnion highlighted TruAudience’s SaaS-based MMM, attribution, experimentation, scenario planning, visual KPI analytics, and in-housing support as drivers of client adoption and measurable performance.

News Market Reaction – TRU

+2.13%

1 alert

+2.13% News Effect

On the day this news was published, TRU gained 2.13%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Recognition reflects TransUnion’s ‘Completeness of Vision’ and ‘Ability to Execute’

CHICAGO, Nov. 19, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year. Gartner evaluates providers based on their ‘Completeness of Vision’ and ‘Ability to Execute.’

“We feel strongly that being named a Leader for the second year in a row validates the impact of what we’re building,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “Our investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.”

TruAudience’s MMM capabilities enable brands and agencies to:

• Use unified, SaaS-based tools for advanced MMM, attribution, and experimentation to optimize performance
• Run scenario planning and complex analytics with clear, intuitive visualizations for KPI-specific insights
• Accelerate in-housing through robust support programs, training, and high adoption of transformation initiatives
  

“To us, this recognition reflects the strong partnerships we’ve built with our clients,” added Mike Finnerty, SVP of US Marketing Solutions at TransUnion. “We work side by side to solve tough challenges and make data more meaningful.”

Through the TruAudience suite, TransUnion delivers data-driven insights that connect analytics to action, helping businesses plan, measure, and optimize with confidence.

Learn more about TransUnion’s recognition in the Gartner Magic Quadrant and its TruAudience analytics solutions.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

Contact	Dave Blumberg TransUnion
E-mail	david.blumberg@transunion.com
Telephone	312-972-6646

FAQ

What did TransUnion (TRU) announce on Nov 19, 2025 about Gartner recognition?

TransUnion announced it was named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling solutions.

Why did Gartner rank TransUnion (TRU) as a Leader in MMM on Nov 19, 2025?

Gartner evaluated providers on Completeness of Vision and Ability to Execute, and TransUnion was placed as a Leader for the second year.

What TruAudience features did TransUnion highlight in the Nov 19, 2025 announcement?

TransUnion highlighted SaaS-based MMM, attribution, experimentation, scenario planning, KPI visualizations, and in-housing support and training.

How does TransUnion say the Gartner Leader ranking affects clients and marketers?

TransUnion said the ranking validates its technology and helps clients turn insights into action to measure and optimize performance.

Is the Gartner Magic Quadrant endorsement a recommendation to pick TransUnion (TRU)?

No; Gartner publications state they do not endorse any vendor and advise against selecting solely on placement.

Where can investors learn more about TransUnion's TruAudience and the Gartner recognition?

Investors can review TransUnion's investor materials and product information about TruAudience and the Gartner Magic Quadrant announcement on the company's website.