Welcome to our dedicated page for Truecar news (Ticker: TRUE), a resource for investors and traders seeking the latest updates and insights on Truecar stock.
TrueCar, Inc. (NASDAQ: TRUE) is frequently in the news as an automotive digital marketplace that connects car buyers and sellers with a nationwide network of Certified Dealers and powers auto-buying programs for over 250 partner brands. Company press releases highlight its focus on transparency, fairness and efficiency in online car shopping, as well as its role in affinity programs with organizations such as Sam’s Club, Navy Federal Credit Union and AAA.
News coverage of TrueCar commonly includes quarterly and annual financial results, which the company announces through stockholder letters, press releases and investor calls. These updates are often accompanied by Form 8-K filings that furnish earnings information for specific quarters. Investors and observers can follow how TrueCar reports on revenue trends, operating metrics and other financial measures through these recurring announcements.
Another key theme in recent TrueCar news is corporate transactions and governance developments. The company announced an Agreement and Plan of Merger with Fair Holdings, Inc., an entity led by TrueCar’s founder, providing for an all-cash go-private transaction. Subsequent press releases and Form 8-K filings describe the terms of the merger, the financing structure, voting and support agreements, and the special meeting of stockholders. A December 2025 Form 8-K reports that stockholders approved the merger proposal, and company communications state that TrueCar’s common stock is expected to cease trading on Nasdaq after the transaction closes.
TrueCar news also covers partnerships and community initiatives. For example, the company announced the "TrueCar for GasBuddy" car buying program, under which GasBuddy users gain access to TrueCar’s Certified Dealer network. Another release describes the continuation of the DrivenToDrive initiative in partnership with wear blue: run to remember, including the planned award of a vehicle to a qualifying member of the military or a Gold Star or Surviving family member.
By following the TRUE news feed on Stock Titan, readers can review these types of updates in one place: earnings announcements, SEC-referenced disclosures, merger and transaction developments, partner program launches and community-focused initiatives. This provides a consolidated view of how TrueCar communicates with investors, partners and consumers over time.
TrueCar reveals insights from its latest study on vehicle shopping amid the pandemic. As of September 2020, concerns over COVID-19 exposure have dropped significantly, with only 20% of shoppers feeling deterred from purchasing compared to 36% in April. However, 51% of consumers express heightened concerns about vehicle affordability. Average transaction prices have increased by 3.5% year-over-year, reaching $36,541. The report indicates a shift towards online shopping, with 35% of shoppers doing more online research and 68% preferring dealers offering online services.
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TrueCar has launched its inaugural marketing campaign, 'Drive On,' targeting active duty military, veterans, and their families. The campaign features NASCAR Driver and Naval Officer, Jesse Iwuji, as its first brand ambassador. Aimed at enhancing brand awareness, the initiative is part of TrueCar Military's growth strategy, emphasizing emotional storytelling and deep engagement with the military community. The campaign went live on September 30, 2020, and is supported by Refuel Agency, focusing on authentic military connections.
TrueCar, Inc. (NASDAQ: TRUE) has released the best end-of-month deals for September 2020 on new and used cars, showcasing substantial cash, lease, and finance incentives. Average savings of nearly 8% off MSRP are highlighted across new vehicles, with notable increases in cash offers for models like the Chevrolet Bolt and Ford Expedition. Delays in new model introductions have resulted in competitive pricing for outgoing 2020 models. Additionally, significant month-over-month price drops are noted in certain used vehicles, indicating potential good deals for buyers.
TrueCar, Inc. (NASDAQ: TRUE) announced its best end-of-month deals for September 2020, highlighting cash, lease, and finance incentives for various new and used vehicles. Inventory challenges persist due to production delays, but buyers can find average savings of 8% off MSRP for new models. Notable cash incentives include $19,018 on the Chevrolet Bolt and $8,532 on the Ford Expedition. Used vehicles show a month-over-month drop in list prices, with the Chevrolet Bolt and Nissan LEAF down 5.5% and 4.4%, respectively. TrueCar emphasizes the importance of flexibility in vehicle choices.
TrueCar, Inc. (NASDAQ: TRUE) announced a partnership with Audi to offer preferred pricing and exclusive incentives for military members on selected new Audi models through the TrueCar Military program. This offer, valid until January 4, 2021, provides verified military members with additional cash incentives ranging from $750 to $1,000. TrueCar Military also delivers up to $4,000 in military incentives, dealer discounts, and other benefits. The initiative aims to enhance the automotive purchasing experience for U.S. military personnel and their families, reinforcing TrueCar's commitment to its military customer base.
TrueCar, Inc. (NASDAQ: TRUE) has partnered with Audi to offer exclusive pricing and incentives for verified military members purchasing new Audi cars and SUVs. From now until January 4, 2021, eligible military members can access additional incentives ranging from $750 to $1,000 on select 2020 & 2021 models. The program aims to connect automakers with niche audiences and enhance the value proposition for military families. TrueCar Military provides extensive benefits, including up to $4,000 in incentives and dedicated customer service.
In September 2020, TrueCar projects new vehicle sales to reach 1,221,092 units, a 12% decrease year-over-year, with an estimated seasonally adjusted annualized rate (SAAR) of 14.8 million. Retail deliveries are forecasted at 1,111,397 units, representing a 6% decline. Average transaction prices are expected to rise by 3.5% year-over-year. Despite these declines, quarterly retail vehicle sales rose 27%, with used vehicle sales up 26% from Q2. Inventory levels remain low, impacting supply, while brands like Hyundai and Tesla are gaining market share.
TrueCar, Inc. (NASDAQ: TRUE) has introduced TrueCar Access, a complimentary digital retailing solution for franchise dealers, enhancing their capacity to offer Payments and Trade tools. This initiative follows a successful pilot with over 2,500 dealers, showcasing higher closing rates. Starting now, dealers can onboard, with a rollout to independent dealers anticipated by year-end. AutoNation plans to implement these tools across all 300 franchises, capitalizing on growing consumer demand for online car buying tools, where 76% prefer calculating payments online.
TrueCar has enhanced its executive leadership team by adding three new members and a new board member as part of a strategic restructuring. Kristin Slanina is appointed Chief Operating Officer, while Beth Mach becomes the Chief Consumer Officer. Elias Rokos has been promoted to Chief Technology Officer. Additionally, Barbara Carbone joins the Board of Directors. The changes aim to drive growth and improve consumer experience in automotive retail. CEO Mike Darrow emphasizes that these additions will strengthen the company’s innovative solutions and partnerships to attract more consumers.