TrueCar Launches "TrueCar for GasBuddy" Car Buying Program

Rhea-AI Summary

TrueCar has partnered with GasBuddy to launch 'TrueCar for GasBuddy' car buying program, integrating its services into GasBuddy's app and website. The program gives GasBuddy's 20 million annual visitors access to TrueCar's network of over 11,000 certified dealers across the U.S. Users who purchase from a Certified TrueCar dealer will receive 50,000 GasBuddy Reward Points within 45 days of sale. GasBuddy, known for providing gas price transparency at over 150,000 stations, will leverage its multi-channel connections to drive vehicle shoppers to TrueCar. This partnership adds to TrueCar's Affinity programs portfolio, which includes over 250 car buying programs with organizations like Sam's Club, Navy Federal Credit Union, and Uber.

Positive

• Access to 20 million annual GasBuddy visitors expands TrueCar's market reach
• Integration with GasBuddy's app and website provides seamless user experience
• Partnership adds to TrueCar's extensive network of over 250 affinity programs
• Incentivizes purchases through 50,000 GasBuddy Reward Points offer

Negative

• None.

Insights

Business Development Analyst

TrueCar's partnership with GasBuddy creates significant user acquisition opportunity through access to 20M annual visitors and strengthens TrueCar's affinity program strategy.

TrueCar's new partnership with GasBuddy represents a strategic expansion of its distribution network, embedding its car-buying platform directly within GasBuddy's app and website. This provides TrueCar immediate access to 20 million unique annual visitors - a substantial audience acquisition channel without the high customer acquisition costs typically associated with direct marketing.

The integration leverages GasBuddy's existing user engagement touchpoints, including email and app notifications, creating multiple opportunities to convert fuel-conscious consumers into vehicle shoppers. The incentive structure offering 50,000 GasBuddy Reward Points for completed purchases creates a dual-benefit system that should drive higher conversion rates than a standard integration.

This deal aligns with TrueCar's affinity partner strategy, which now encompasses over 250 programs including major partners like Sam's Club and Navy Federal Credit Union. These partnerships are particularly valuable as they provide TrueCar with pre-qualified leads from trusted sources, typically resulting in higher conversion rates and lower customer acquisition costs compared to direct consumer marketing.

The partnership is especially compelling because of audience alignment - GasBuddy users are described as "tech-savvy" and "value-conscious," characteristics that match TrueCar's target demographic of price-sensitive, research-oriented car shoppers. This audience compatibility should enhance conversion rates compared to more general affinity partnerships.

Relationship Provides Access for GasBuddy's 20 Million Annual Visitors

SANTA MONICA, Calif., June 10, 2025 /PRNewswire/ --TrueCar, Inc. (NASDAQ: TRUE), the most trusted automotive digital marketplace, today announces an agreement with GasBuddy® to power a car buying program for its 20 million unique annual visitors. The "TrueCar for GasBuddy" online vehicle buying program will be accessible directly through the GasBuddy app and website, providing its users direct access to TrueCar's exclusive network of over 11,000 certified dealers across the U.S. As an added benefit, GasBuddy users who report a purchase from a Certified TrueCar dealer within 45 days of sale will receive 50,000 GasBuddy Reward Points.

"We are excited to work with GasBuddy and integrate TrueCar's trusted online buying technology into the menu of value-added services offered to their millions of loyal users," said Jay Ku, TrueCar's Chief Revenue Officer. "GasBuddy users are a tech-savvy, engaged audience that rely on technology to drive value in their car ownership experience. These attributes align perfectly with TrueCar's goal of delivering a trusted online car buying experience that provides ease of use, tremendous selection and transparency."

GasBuddy provides its users with trusted transparency to gas prices at over 150,000 stations across the U.S. and forms strong connections with its users through value added services such as gas rewards programs and a "My Car" feature that delivers personalized offers based on the users' needs. GasBuddy's multi-channel connections with its users, including email and app notifications, offer the opportunity to educate, inform and drive interested vehicle shoppers directly to TrueCar.  

"GasBuddy users are value-conscious drivers who rely on our platform for transparency and savings in many aspects of their automotive experience," said Todd Gulbransen, SVP & GM, Consumer Programs & Marketing, at PDI Technologies. "With TrueCar, we're driving measurable value for consumers and expanding what's possible, extending the same transparency our users expect from GasBuddy to one of their largest purchasing decisions and recognizing their loyalty with tangible rewards."

This collaboration is another expansion of TrueCar's Affinity programs, that include over 250 car buying programs—like Sam's Club, Navy Federal Credit Union, Uber and others— providing online car buying power to millions of these organizations' members.

About TrueCar
TrueCar is a leading automotive digital marketplace that lets auto buyers and sellers connect to our nationwide network of Certified Dealers. With access to an expansive inventory provided by our Certified Dealers, we are building the industry's most personalized and efficient auto-shopping experience as we seek to bring more of the process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new, used, and Certified Pre-Owned vehicles. When they are ready, shoppers in TrueCar's marketplace can connect with a Certified Dealer in our network, who shares our belief that truth, transparency, and fairness are the foundation of a great auto shopping experience. As part of our marketplace, TrueCar powers auto-buying programs for over 250 leading brands, including Sam's Club, Navy Federal Credit Union, and AAA. For more information, please visit www.truecar.com, and follow us on LinkedIn, Facebook, or X.

About GasBuddy
GasBuddy is the leading fuel savings platform providing North American drivers with the most ways to save money on gas. GasBuddy has delivered more than $3.5 billion in cumulative savings to its users through providing real-time gas price information at 150,000+ stations, offering cash back rewards on purchases with brand partners, and through the Pay with GasBuddy™ payments card that offers cents-off per gallon at virtually all gas stations across the US. As one of the most highly rated apps in the history of the App Store, GasBuddy has been downloaded over 100 million times. Acquired by PDI Technologies in 2021, GasBuddy's publishing and software businesses enable the world's leading fuel, convenience, QSR and CPG companies to shorten the distance between the fueling public and their brands. For more information, visit www.gasbuddy.com.

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SOURCE TrueCar

FAQ

What is the TrueCar for GasBuddy car buying program?

It's a partnership that gives GasBuddy's users direct access to TrueCar's network of over 11,000 certified dealers through GasBuddy's app and website

How many reward points do GasBuddy users get for purchasing through TrueCar?

Users receive 50,000 GasBuddy Reward Points when they report a purchase from a Certified TrueCar dealer within 45 days of sale

How many annual visitors does GasBuddy have that will have access to TrueCar's services?

GasBuddy has 20 million unique annual visitors who will have access to the car buying program

What other major companies are part of TrueCar's Affinity programs?

TrueCar's Affinity programs include partnerships with Sam's Club, Navy Federal Credit Union, Uber, and over 250 other car buying programs

How many certified dealers are in TrueCar's network for GasBuddy users?

TrueCar has a network of over 11,000 certified dealers across the United States