Red Light Holland Announces Bitcoin Balance Sheet Strategy and Names Scott Melker as Lead Cryptocurrency Advisor
Red Light Holland (OTCQB: TRUFF), a producer of functional mushrooms and psilocybin truffles, has announced a significant Bitcoin Balance Sheet Strategy with a planned allocation of up to C$2 million to Bitcoin and related assets. The company has already invested an initial C$210,000 in a Bitcoin ETF on June 23, 2025.
The company has appointed cryptocurrency expert Scott Melker as Senior Advisor and Crypto Czar, effective July 14, 2025. Melker, known as "The Wolf of All Streets" with over 1 million followers on X, will receive 3,333,333 restricted stock units vesting over 12 months. This strategic move follows the company's experience of being debanked by a Tier 1 bank, leading them to embrace Bitcoin as a store of value.
Red Light Holland (OTCQB: TRUFF), produttore di funghi funzionali e tartufi di psilocibina, ha annunciato una significativa Strategia di Bilancio in Bitcoin con un'allocazione pianificata fino a 2 milioni di C$ in Bitcoin e asset correlati. L'azienda ha già investito inizialmente 210.000 C$ in un ETF Bitcoin il 23 giugno 2025.
La società ha nominato l’esperto di criptovalute Scott Melker come Senior Advisor e Crypto Czar, con decorrenza dal 14 luglio 2025. Melker, conosciuto come "The Wolf of All Streets" e seguito da oltre 1 milione di utenti su X, riceverà 3.333.333 unità azionarie vincolate con maturazione in 12 mesi. Questa mossa strategica segue l’esperienza dell’azienda di essere stata esclusa dai servizi bancari da una banca Tier 1, spingendola ad adottare Bitcoin come riserva di valore.
Red Light Holland (OTCQB: TRUFF), productor de hongos funcionales y trufas de psilocibina, ha anunciado una importante Estrategia de Balance en Bitcoin con una asignación planificada de hasta 2 millones de C$ en Bitcoin y activos relacionados. La compañía ya ha invertido inicialmente 210,000 C$ en un ETF de Bitcoin el 23 de junio de 2025.
La empresa ha nombrado al experto en criptomonedas Scott Melker como Asesor Senior y Crypto Czar, con efecto desde el 14 de julio de 2025. Melker, conocido como "The Wolf of All Streets" y con más de 1 millón de seguidores en X, recibirá 3,333,333 unidades restringidas de acciones que se consolidarán en 12 meses. Este movimiento estratégico sigue a la experiencia de la compañía de ser excluida de servicios bancarios por un banco Tier 1, lo que los llevó a adoptar Bitcoin como reserva de valor.
Red Light Holland (OTCQB: TRUFF)는 기능성 버섯과 실로시빈 트러플 생산업체로, 최대 200만 캐나다 달러를 비트코인 및 관련 자산에 할당하는 중대한 비트코인 대차대조표 전략을 발표했습니다. 회사는 2025년 6월 23일 비트코인 ETF에 초기 21만 캐나다 달러를 투자했습니다.
회사는 2025년 7월 14일부터 암호화폐 전문가 스콧 멜커를 수석 고문 겸 크립토 차저(Crypto Czar)로 임명했습니다. "The Wolf of All Streets"로 알려져 있으며 X에서 100만 명 이상의 팔로워를 보유한 멜커는 12개월에 걸쳐 권리가 부여되는 3,333,333 제한 주식 단위를 받게 됩니다. 이 전략적 조치는 Tier 1 은행으로부터 계좌 해지 경험을 겪은 후 비트코인을 가치 저장 수단으로 채택하게 된 회사의 결정에 따른 것입니다.
Red Light Holland (OTCQB : TRUFF), producteur de champignons fonctionnels et de truffes de psilocybine, a annoncé une importante stratégie de bilan en Bitcoin avec une allocation prévue allant jusqu'à 2 millions de C$ en Bitcoin et actifs associés. La société a déjà investi initialement 210 000 C$ dans un ETF Bitcoin le 23 juin 2025.
La société a nommé l’expert en cryptomonnaies Scott Melker en tant que conseiller principal et Crypto Czar, à compter du 14 juillet 2025. Melker, connu sous le nom de « The Wolf of All Streets » et suivi par plus d’un million de personnes sur X, recevra 3 333 333 unités d’actions restreintes acquises sur une période de 12 mois. Cette décision stratégique fait suite à l’expérience de la société d’avoir été exclue des services bancaires par une banque de niveau 1, ce qui l’a conduite à adopter le Bitcoin comme réserve de valeur.
Red Light Holland (OTCQB: TRUFF), ein Produzent von funktionellen Pilzen und Psilocybin-Trüffeln, hat eine bedeutende Bitcoin-Bilanzstrategie angekündigt, mit einer geplanten Allokation von bis zu 2 Millionen C$ in Bitcoin und verwandte Vermögenswerte. Das Unternehmen hat bereits am 23. Juni 2025 eine Anfangsinvestition von 210.000 C$ in einen Bitcoin-ETF getätigt.
Das Unternehmen hat den Kryptowährungsexperten Scott Melker zum Senior Advisor und Crypto Czar ernannt, mit Wirkung ab dem 14. Juli 2025. Melker, bekannt als „The Wolf of All Streets“ mit über 1 Million Followern auf X, erhält 3.333.333 beschränkte Aktienanteile, die über 12 Monate vesten. Dieser strategische Schritt folgt auf die Erfahrung des Unternehmens, von einer Tier-1-Bank entbankt worden zu sein, was sie dazu veranlasste, Bitcoin als Wertaufbewahrungsmittel zu nutzen.
- None.
- Previous challenges with traditional banking including being debanked by a Tier 1 bank
- Potential stock dilution from 3,333,333 RSUs issued to Scott Melker
- Exposure to Bitcoin's price volatility risk
Toronto, Ontario--(Newsfile Corp. - July 15, 2025) - Red Light Holland Corp. (CSE: TRIP) (FSE: 4YX) (OTCQB: TRUFF) ("Red Light Holland" or the "Company"), an Ontario-based corporation engaged in the production, growth, and sale of functional mushrooms and mushroom home grow kits in North America and Europe, as well as a premium brand of psilocybin truffles in the legal, recreational market within the Netherlands, in compliance with all applicable laws proudly announces its Bitcoin Balance Sheet Strategy, led by cryptocurrency titan Scott Melker, "The Wolf of All Streets". This bold initiative aligns the Company's commitment to decentralization and deregulation with the progressive, freedom-driven spirit of psilocybin users and Bitcoin advocates, cementing Red Light Holland as a pioneer in the psychedelics industry. Having navigated challenges with traditional banking, including being debanked by a Tier 1 bank, the Company has embraced Bitcoin as a resilient store of value, complementing its current robust banking through modern online accounts.
Bitcoin Balance Sheet Strategy: Empowering a Decentralized Future
Red Light Holland is boldly integrating Bitcoin into its financial strategy, allocating up to C
Key elements of the strategy include strategic investments up to C
Scott Melker to Lead Red Light Holland's Bitcoin Strategy
Red Light Holland is pleased to announce it has engaged Scott Melker, a crypto luminary with over 1 million followers on X (@ScottMelker), as its Senior Advisor, Crypto Czar, effective July 14, 2025. As host of "The Wolf of All Streets Podcast," Melker will lead the Company's Bitcoin investment strategy, leveraging his market expertise to guide strategic allocations and enhance Red Light Holland's credibility in the crypto space.
"As a people-first company, we're all about empowering individuals through decentralization and deregulation," said CEO Todd Shapiro. "Psilocybin users and Bitcoin holders are visionaries who crave mental and financial freedom. After navigating debanking by a Tier 1 bank, we embraced Bitcoin as our store of value, proving our resilience. With our
Melker added, "Red Light Holland's pivot to Bitcoin after banking challenges is pure grit and vision. This isn't just about smart investments; it's about building a decentralized future where people hold the power. I'm fired up to lead their Bitcoin strategy and help make Red Light Holland a beacon in both psychedelics and crypto."
A New Era of Leadership
With Scott Melker steering its Bitcoin strategy, Red Light Holland is poised to lead as the first legal retail psychedelics company with a Bitcoin-native narrative. This move diversifies its financial portfolio while amplifying its mission to unite the progressive communities of psilocybin and cryptocurrency in a shared pursuit of freedom, resilience, and innovation.
This Bitcoin strategy positions Red Light Holland alongside Bitcoin-native giants like MicroStrategy, Tesla, Coinbase, and Galaxy Digital. Beyond an inflation hedge, it's a commitment to a decentralized future, enabling innovations like Bitcoin payments for Red Light Holland's portfolio brands (Happy Caps, Maka, and iMicrodose) and attracting intriguing minds who value freedom and innovation.
As Senior Advisor leading the Company's Bitcoin strategy, Mr. Melker will receive 3,333,333 restricted stock units of the Company (the "RSUs"), pursuant to the Company's equity incentive plan approved at the Company's annual, general and special meeting held on October 31, 2024, vesting in four equal tranches of over 12 months. The common shares underlying the RSUs set out above are subject to a statutory four month and one day hold, and such further restrictions as may apply under foreign securities laws.
About Red Light Holland
Red Light Holland produces and sells functional mushrooms and mushroom grow kits in North America and Europe, and premium psilocybin truffles in the Netherlands' legal recreational market. As a people-centric company, it is dedicated to driving wellness, financial empowerment, and decentralized innovation.
For additional information on the Company:
Todd Shapiro
Chief Executive Officer & Director
Tel: 647-204-7129
Email: todd@redlight.co
Website: www.RedLight.co
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. These statements relate to future events or future performance. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current belief or assumptions as to the outcome and timing of such future events.
The forward-looking information and forward-looking statements contained herein include, but are not limited to, statements regarding: the Company's performance, business objectives and milestones and the anticipated timing thereof, and costs in connection with, the execution or achievement of such objectives and milestones, including its plans to relating to the Bitcoin strategy and to work with Scott Melker and the stated goals of this consultant relationship.
Forward-looking information in this press release are based on certain assumptions and expected future events, namely: the Company's ability to carryout its plans relating to the Bitcoin strategy and to work with Scott Melker and achieve the stated goals of this consultant relationship.
These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including but not limited to: the Company's inability to carryout its plans relating to the Bitcoin strategy and to work with Scott Melker and achieve the stated goals of this consultant relationship.
Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.
Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/258833
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