Red Light Holland's Wholly Owned Subsidiary Happy Caps Mushroom Farm Secures Purchase Order with Albertsons - Safeway for First U.S. Retail Launch
Red Light Holland's subsidiary Happy Caps Mushroom Farm has secured a significant purchase order with Albertsons-Safeway for its first U.S. retail launch. The agreement will introduce three varieties of Mushroom Home Grow Kits - Shiitake, Lion's Mane, and Oyster - to 66 Safeway locations across Oregon.
Key details of the launch include:
- 2,376 total units ordered (36 units per location)
- 3 floor displays in each store
- 198 new distribution points in Safeway's Oregon stores
- Products will be placed in Produce sections
- New U.S. specific packaging featuring 'Made in USA' and 'Certified Organic' labels
The products will be manufactured in Oregon through collaboration with Trailbridge Farms. Happy Caps currently has placement in over 430 retail stores across North America, with potential for expansion considering Albertsons Companies' network of over 2,200 stores.
La sussidiaria di Red Light Holland, Happy Caps Mushroom Farm, ha ottenuto un'importante ordinazione da Albertsons-Safeway per il suo primo lancio al dettaglio negli Stati Uniti. L'accordo prevede l'introduzione di tre varietà di kit per la coltivazione di funghi a casa - Shiitake, Lion's Mane e Oyster - in 66 punti vendita Safeway in Oregon.
I dettagli chiave del lancio includono:
- 2.376 unità totali ordinate (36 unità per punto vendita)
- 3 espositori a pavimento in ciascun negozio
- 198 nuovi punti di distribuzione nei negozi Safeway in Oregon
- I prodotti saranno collocati nelle sezioni ortofrutticole
- Nuove confezioni specifiche per gli Stati Uniti con etichette 'Made in USA' e 'Certified Organic'
I prodotti saranno realizzati in Oregon grazie alla collaborazione con Trailbridge Farms. Happy Caps ha attualmente una presenza in oltre 430 negozi al dettaglio in Nord America, con potenziale di espansione considerando la rete di oltre 2.200 negozi di Albertsons Companies.
La subsidiaria de Red Light Holland, Happy Caps Mushroom Farm, ha asegurado un pedido significativo con Albertsons-Safeway para su primer lanzamiento minorista en EE. UU. El acuerdo introducirá tres variedades de Kits de Cultivo de Hongos en Casa - Shiitake, Lion's Mane y Oyster - en 66 ubicaciones de Safeway en Oregón.
Los detalles clave del lanzamiento incluyen:
- 2,376 unidades totales ordenadas (36 unidades por ubicación)
- 3 exhibidores de piso en cada tienda
- 198 nuevos puntos de distribución en las tiendas Safeway de Oregón
- Los productos se colocarán en las secciones de frutas y verduras
- Nuevo empaque específico para EE. UU. con etiquetas 'Made in USA' y 'Certified Organic'
Los productos se fabricarán en Oregón a través de una colaboración con Trailbridge Farms. Happy Caps actualmente tiene presencia en más de 430 tiendas minoristas en América del Norte, con potencial de expansión considerando la red de más de 2,200 tiendas de Albertsons Companies.
레드 라이트 홀랜드의 자회사인 해피 캡스 머쉬룸 팜이 앨버트슨스-세이프웨이와 함께 미국 소매 출시를 위한 중요한 구매 주문을 확보했습니다. 이 계약은 오리건주에 있는 66개의 세이프웨이 매장에서 시타케, 라이온스 메인, 굴 버섯의 세 가지 종류의 집에서 기를 수 있는 버섯 키트를 소개할 것입니다.
출시의 주요 세부 사항은 다음과 같습니다:
- 총 2,376개 단위 주문(매장당 36개 단위)
- 각 매장에 3개의 바닥 디스플레이
- 세이프웨이 오리건 매장에서 198개의 새로운 유통 지점
- 제품은 농산물 섹션에 배치됩니다
- 'Made in USA' 및 'Certified Organic' 라벨이 있는 미국 전용 포장
제품은 트레일브리지 농장과의 협력을 통해 오리건에서 제조됩니다. 해피 캡스는 현재 북미의 430개 이상의 소매점에 배치되어 있으며, 앨버트슨스 컴퍼니의 2,200개 이상의 매장 네트워크를 고려할 때 확장 가능성이 있습니다.
La filiale de Red Light Holland, Happy Caps Mushroom Farm, a obtenu une commande importante auprès de Albertsons-Safeway pour son premier lancement de vente au détail aux États-Unis. Cet accord introduira trois variétés de kits de culture de champignons à domicile - Shiitake, Lion's Mane et Huître - dans 66 magasins Safeway à travers l'Oregon.
Les détails clés du lancement comprennent:
- 2 376 unités totales commandées (36 unités par magasin)
- 3 présentoirs au sol dans chaque magasin
- 198 nouveaux points de distribution dans les magasins Safeway de l'Oregon
- Les produits seront placés dans les sections de fruits et légumes
- Nouvel emballage spécifique aux États-Unis avec des étiquettes 'Made in USA' et 'Certified Organic'
Les produits seront fabriqués dans l'Oregon en collaboration avec Trailbridge Farms. Happy Caps a actuellement une présence dans plus de 430 magasins de détail en Amérique du Nord, avec un potentiel d'expansion compte tenu du réseau de plus de 2 200 magasins d'Albertsons Companies.
Die Tochtergesellschaft von Red Light Holland, Happy Caps Mushroom Farm, hat einen bedeutenden Kaufauftrag bei Albertsons-Safeway für ihren ersten Einzelhandelsstart in den USA gesichert. Die Vereinbarung wird drei Sorten von Pilz-Heimzucht-Kits - Shiitake, Lion's Mane und Austernpilz - in 66 Safeway-Filialen in Oregon einführen.
Wichtige Details des Starts umfassen:
- 2.376 insgesamt bestellte Einheiten (36 Einheiten pro Filiale)
- 3 Bodendisplays in jedem Geschäft
- 198 neue Vertriebsstellen in den Safeway-Filialen in Oregon
- Produkte werden in den Obst- und Gemüseabteilungen platziert
- Neue, USA-spezifische Verpackungen mit 'Made in USA' und 'Certified Organic' Etiketten
Die Produkte werden in Oregon in Zusammenarbeit mit Trailbridge Farms hergestellt. Happy Caps hat derzeit eine Platzierung in über 430 Einzelhandelsgeschäften in Nordamerika, mit Potenzial für Expansion, da das Netzwerk von Albertsons Companies über 2.200 Geschäfte umfasst.
- First entry into U.S. retail market through major chain Albertsons-Safeway
- Potential for significant expansion across Albertsons' 2,200+ U.S. stores
- Local production partnership reduces tariffs and improves margins
- Established presence in 430+ North American retail stores
- Initial launch to only 66 stores in Oregon
- Relatively small initial order of 2,376 units
Toronto, Ontario--(Newsfile Corp. - April 7, 2025) - Red Light Holland Corp. (CSE: TRIP) (FSE: 4YX) (OTCQB: TRUFF) ("Red Light Holland" or the "Company"), a company engaged in the production, growth and sale of functional mushrooms and mushroom home grow kits in North America and Europe, is pleased to announce a significant milestone for its wholly owned subsidiary, 4316747 Nova Scotia Limited o/a Happy Caps Mushroom Farms ("Happy Caps").
Happy Caps has secured a purchase order with Albertsons Companies, and its well-known Safeway banner, marking the beginning of an exciting partnership to distribute its newly branded Happy Caps Mushroom Home Grow Kits. This new agreement will introduce three popular home grow kit varieties, Shiitake, Lion's Mane, and Oyster mushrooms, to 66 Safeway locations across Oregon, United States in the coming weeks.
Happy Caps Mushroom Home Grow Kits
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This strategic partnership with Safeway represents a significant step forward for Happy Caps as it enters the U.S. retail market. Key details of the agreement include:
66 Safeway stores across Oregon featuring the Happy Caps Mushroom Home Grow Kits
36 units per location (12 units of each variety: Shiitake, Lion's Mane, and Oyster)
A total of 2,376 units ordered for the launch
3 floor displays placed in all 66 locations to maximize product visibility
198 new points of distribution within Safeway's Oregon stores
The Happy Caps kits will be merchandised in the Produce section of the stores
New U.S. specific packaging featuring "Made in the USA" and "Certified Organic" labels
Made with Pride in Oregon, in collaboration with Trailbridge Farms, a local Oregon farm
"We're very excited to be working with Safeway to bring our Happy Caps Mushroom Home Grow Kits to Oregon consumers for our first U.S. retail launch," said Todd Shapiro, CEO and Director of Red Light Holland. "We are also extremely proud of this milestone and confident in the potential for further expansion, especially considering that Albertsons Companies operates over 2,200 stores across the United States. Partnering with Trailbridge Farms, in Oregon, has allowed us to maintain product freshness, reduce tariff impacts, and improve margins."
Happy Caps, renowned for its innovative mushroom home grow kits, has continually gained traction in the retail sector. With the addition of 66 Safeway locations across Oregon, U.S., in the coming weeks, Happy Caps has successfully secured placement (with seasonal orders) in over 430 retail stores across North America, including major retail chains and boutique health and garden stores. This U.S. expansion underscores the growing demand for innovative fresh mushroom products in the health and wellness market.
Happy Caps continues to explore opportunities with major retailers across North America, further expanding its distribution network and bringing its premium mushroom products to a wider audience.
About Happy Caps Mushroom Farm
Happy Caps is an urban gourmet mushroom farm specializing in quality 'grow your own mushroom kits'. www.HappyCaps.ca - HappyCapsUSA.com
About Red Light Holland
Red Light Holland is an Ontario-based corporation engaged in the production, growth and sale of functional mushrooms and mushroom home grow kits in North America and Europe.
For additional information:
Todd Shapiro
Chief Executive Officer and Director
Tel: 647-643-TRIP (8747)
Email: todd@redlight.co
Website: www.redlight.co
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain "forward-looking information" within the meaning of applicable Canadian securities legislation. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Often, but not always, forward-looking statements and information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-Looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company or its respective subsidiaries to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Examples of such information include statements with respect to: the stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon, including the products and mushroom varieties to be offered for sale, the Albertsons Companies - Safeway stores in Oregon locations which the Company's products will be available for purchase, and the timelines thereof; the stated partnership security with Trailbridge Farms, the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the Company's continued exploration of partnerships with major retailers across North America; the IPL signals the quantities of product that Albertsons Companies - Safeway stores in Oregon currently estimates it might purchase from Happy Caps and these estimates are provided to help Happy Caps have a general idea of Albertsons Companies - Safeway stores in Oregon's current thinking about potential future purchases and timelines of Happy Caps Mushroom Home Grow Kits; and the Company's stated business plans and goals.
Forward-Looking information in this news release are based on certain assumptions and expected future events, namely: continued approval of the Company's activities by the relevant governmental and/or regulatory authorities; the Company's ability to carry out its stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon under the stated timelines; the potential that Albertsons Companies - Safeway stores in Oregon may cancel Happy Caps Mushroom Grow kits including the potential of Albertsons Companies - Safeway stores in Oregon to cancel the current purchase order of 2376 Happy Caps Home Grow Kits; the Company's ability to realize upon the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the ability for Happy Caps to continue to be a leader in the Canadian mushroom home grow kit market; the Company's ability to continue its exploration of partnerships with major retailers across North America; and the Company's ability to carry out its stated business plans and goals.
Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information, the Company's inability to obtain continued approval of the Company's activities by the relevant governmental and/or regulatory authorities; the Company's inability to carry out its stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon under the stated timelines; the Company's inability to realize upon the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the Company's inability to continue its exploration of partnerships with major retailers across North America; the potential that Albertsons Companies - Safeway stores in Oregon may not follow through with the purchase order including the 2376 home grow kits; and the Company's inability to carry out its stated business plans and goals.
Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements.
The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/247562
FAQ
How many Safeway stores will carry TRUFF's Happy Caps mushroom grow kits in Oregon?
What types of mushroom grow kits will TRUFF offer at Safeway stores?
How many total units of TRUFF's Happy Caps products were ordered for the Safeway launch?
What is the current retail presence of TRUFF's Happy Caps across North America?
