Red Light Holland's Wholly Owned Subsidiary Happy Caps Mushroom Farm Secures Continued Safeway Partnership to 123 Stores Across Two Seasonal Programs in the U.S.
Rhea-AI Summary
Red Light Holland (OTCQB:TRUFF) announced a significant expansion of its Happy Caps Mushroom Farm partnership with Safeway. The company's store presence will increase by 86% to 123 locations across Oregon and Washington State, up from the initial 66 stores.
The expanded partnership includes two seasonal programs scheduled for late fall and holiday season 2025, featuring Shiitake, Lion's Mane, and Oyster mushroom home grow kits. The products will highlight "Made in Oregon" and "Certified Organic" certifications, with production through Trailbridge Farms in Oregon to ensure freshness and improved margins.
Positive
- 86% expansion in Safeway store presence from 66 to 123 locations
- Secured two seasonal programs for late fall and holiday season 2025
- Local production partnership with Trailbridge Farms to improve margins
- Enhanced U.S.-specific packaging with organic certification
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, TRUFF gained 0.70%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Toronto, Ontario--(Newsfile Corp. - September 4, 2025) - Red Light Holland Corp. (CSE: TRIP) (FSE: 4YX) (OTCQB: TRUFF) ("Red Light Holland" or the "Company"), a company engaged in the production, growth and sale of functional mushrooms and mushroom home grow kits in North America and Europe, is pleased to announce its secured an expansion milestone for its wholly owned subsidiary, 4316747 Nova Scotia Limited o/a Happy Caps Mushroom Farms ("Happy Caps") with Albertsons Companies and it's Safeway banner.
Following its initial mushroom home grow kits U.S. retail launch in 66 Safeway stores, Happy Caps has now secured an additional program with Albertsons Companies and its Safeway banner, increasing its store count by
This agreement will feature Happy Caps' popular home grow kit varieties, Shiitake, Lion's Mane, and Oyster mushrooms, with enhanced U.S.-specific packaging highlighting "Made in the Oregon" and "Certified Organic" certifications.
Key details of the expanded Safeway partnership include:
- 123 Safeway stores across Oregon and Washington State participating in two seasonal programs (late fall 2025 and Christmas 2025)
- Expansion represents an
86% increase in store count from the initial 66-store launch - Continued collaboration with Trailbridge Farms in Oregon to ensure freshness, local production, and improved margins
"We are thrilled to expand our partnership with Safeway to a total of 123 stores across two seasonal programs this year," said Todd Shapiro, CEO and Director of Red Light Holland. "This is another proud milestone for Happy Caps as we build our U.S. presence. Nearly doubling our store count in such a short time demonstrates strong momentum and validates consumer demand for our Happy Caps mushroom home grow kits."
This U.S. expansion underscores the increasing consumer appetite for fresh, functional mushroom products in the health and wellness market. The Company continues to explore additional retail opportunities across North America, aiming to bring its premium mushroom products to a broader audience.
About Happy Caps Mushroom Farm
Happy Caps is an urban gourmet mushroom farm specializing in quality 'grow your own mushroom kits' and a newly launched functional lion's mane and shiitake gummies 60 pack. www.HappyCaps.ca - HappyCapsUSA.com
About Red Light Holland
Red Light Holland is an Ontario-based corporation engaged in the production, growth and sale of functional mushrooms and mushroom home grow kits in North America and Europe.
For additional information:
Todd Shapiro
Chief Executive Officer and Director
Tel: 647-643-TRIP (8747)
Email: todd@redlight.co
Website: www.redlight.co
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain "forward-looking information" within the meaning of applicable Canadian securities legislation. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Often, but not always, forward-looking statements and information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-Looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company or its respective subsidiaries to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Examples of such information include statements with respect to: the stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon, including the products and mushroom varieties to be offered for sale, the Albertsons Companies - Safeway stores in Oregon and Washington State locations which the Company's products will be available for purchase, and the timelines thereof; the stated partnership security with Trailbridge Farms, the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the Company's continued exploration of partnerships with major retailers across North America; the IPL signals the quantities of product that Albertsons Companies - Safeway stores in Oregon Washington State currently estimates it might purchase from Happy Caps and these estimates are provided to help Happy Caps have a general idea of Albertsons Companies - Safeway stores in Oregon's Washington State's current thinking about potential future purchases and timelines of Happy Caps Mushroom Home Grow Kits; and the Company's stated business plans and goals.
Forward-Looking information in this news release are based on certain assumptions and expected future events, namely: continued approval of the Company's activities by the relevant governmental and/or regulatory authorities; the Company's ability to carry out its stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon and Washington State under the stated timelines; the potential that Albertsons Companies - Safeway stores in Oregon and Washington State may cancel Happy Caps Mushroom Grow kits including the potential of Albertsons Companies - Safeway stores in Oregon and Washington State to cancel the current purchase order of 2376 Happy Caps Home Grow Kits; the Company's ability to realize upon the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the ability for Happy Caps to continue to be a leader in the Canadian mushroom home grow kit market; the Company's ability to continue its exploration of partnerships with major retailers across North America; and the Company's ability to carry out its stated business plans and goals.
Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information, the Company's inability to obtain continued approval of the Company's activities by the relevant governmental and/or regulatory authorities; the Company's inability to carry out its stated plans, goals, and benefits of the partnership with Albertsons Companies - Safeway stores in Oregon and Washington State under the stated timelines; the Company's inability to realize upon the stated benefits of the Company's Happy Caps Mushroom Home Grow Kits; the Company's inability to continue its exploration of partnerships with major retailers across North America; the potential that Albertsons Companies - Safeway stores in Oregon and Washington State may not follow through with the purchase order of home grow kits; and the Company's inability to carry out its stated business plans and goals.
Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements.
The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/265095
FAQ
How many Safeway stores will carry Red Light Holland's Happy Caps mushroom kits in 2025?
What types of mushroom grow kits does Happy Caps offer at Safeway?
When will TRUFF's expanded Safeway partnership begin?
Where are Happy Caps mushroom grow kits produced for the U.S. market?
What is the percentage increase in Safeway store coverage for Happy Caps?
