New Tyson® Dallas Cowboys Nuggets Are a Touchdown for Tastebuds

Rhea-AI Summary

Tyson Foods launches Dallas Cowboys Nuggets, star-shaped chicken nuggets celebrating America's football team. Available from November 20 at local retailers, club stores, and AT&T Stadium during home games, these all-white meat nuggets contain 11 grams of protein per serving. For every purchase during the holiday season, Tyson Foods will donate $1 to The Salvation Army, up to $100,000. The launch builds on the success of Tyson's previous specialty nuggets and strengthens the long-standing relationship between the two family-owned American brands.

Positive

• New product launch expanding specialty nugget portfolio
• Strategic partnership with high-profile NFL team
• Distribution through multiple retail channels and stadium sales
• Marketing campaign tied to charitable giving

Negative

• None.

America's Team Scores a Star-Shaped Nugget for Superfans

SPRINGDALE, Ark., Nov. 20, 2024 /PRNewswire/ -- Dallas Cowboys fans can catch America's football team on their TV screen and make them part of holiday celebrations this Thanksgiving with the introduction of new Tyson^® Dallas Cowboys Nuggets. The star-shaped nuggets combine America's team with America's classic chicken nugget that will have fans exclaim, "How 'Bout Them Cowboys!" Tyson Foods will inspire even more team pride through a $1 donation to The Salvation Army for every purchase of the Tyson^® Dallas Cowboys Nuggets throughout the holiday season, up to $100,000.¹ Beginning November 20, fans can purchase Tyson^® Dallas Cowboys Nuggets at local retailers and club stores, where available, and at AT&T Stadium during home games.

America's Team Scores a Star-Shaped Nugget for Superfans

Tyson Foods continues to ramp up its innovation engine to deliver products for football's most loyal fans. Coming off the heels of the popular Tyson^® Razorback™ Nuggets, the company is heading to the league with the introduction of Tyson^® Dallas Cowboys Nuggets. Shaped like the iconic star that represents America's team, these tasty nuggets provide the ultimate game-day protein boost – in the stadium and at home.

"We're getting into the game this holiday season and we're eager to give fans an opportunity to show their Cowboys spirit with new Tyson Dallas Cowboys Nuggets," announced Donnie King, President and Chief Executive Officer of Tyson Foods. "Tyson Foods is thrilled to partner with the iconic Dallas Cowboys and give back to the fans and community with support for The Salvation Army during this season of giving."

Tyson Foods and Dallas Cowboys have enjoyed a long-standing relationship as two family-owned iconic American brands. Dallas Cowboys Owner, President and General Manager Jerry Jones and the late Don Tyson formed a close friendship of mutual respect and admiration, and the launch of this partnership is meaningful to both families. 

"It is an honor to be partners with industry leaders like Tyson Foods and we have so much respect and appreciation for the way the Tyson family has delivered decades of excellence," said Cowboys Owner, President and General Manager Jerry Jones. "Everyone knows that good food and football go hand in hand, so we hope the Tyson Dallas Cowboys Nuggets find a place on game-day menus across the region. Being able to now offer our fans another way to fuel their fandom, while also benefiting The Salvation Army, is a winning play for all of us."

The all-white meat Tyson^® Dallas Cowboys Nuggets are not only delicious but also deliver an excellent source of protein, with 11 grams per serving. Fully cooked and ready within ten minutes, they are the ultimate convenience food for any busy fan. Tyson^® Dallas Cowboys Nuggets join the collection of Tyson Foods fun nuggets that also includes Razorback™ Nuggets, Spooky Nuggets and the family favorite Dino Nugget. Join the excitement and be sure to stock up on Tyson^® Dallas Cowboys Nuggets — the perfect game-day meal for Cowboys fans everywhere!

About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. Tyson, it has grown under four generations of family leadership. The Company is unified by this purpose: Tyson Foods. We Feed the World Like Family™ and has a broad portfolio of iconic products and brands including Tyson^®, Jimmy Dean^®, Hillshire Farm^®, Ball Park^®, Wright^®, State Fair^®, Aidells^® and ibp^®. Tyson Foods is dedicated to bringing high-quality food to every table in the world, safely and affordably, now and for future generations. Headquartered in Springdale, Arkansas, the company had approximately 139,000 team members on September 30, 2023. Visit www.tysonfoods.com.

¹ $1 donation will be made per product for retail and club stores purchases and per order for in-stadium purchases.

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SOURCE Tyson Foods

FAQ

When will Tyson (TSN) Dallas Cowboys Nuggets be available in stores?

Tyson Dallas Cowboys Nuggets will be available starting November 20, 2024, at local retailers, club stores, and AT&T Stadium during home games.

How much protein is in Tyson (TSN) Dallas Cowboys Nuggets per serving?

Tyson Dallas Cowboys Nuggets contain 11 grams of protein per serving.

How much will Tyson (TSN) donate to The Salvation Army for each purchase?

Tyson Foods will donate $1 to The Salvation Army for every purchase of Dallas Cowboys Nuggets during the holiday season, up to $100,000.