Majority of Homeowners Expect Personalized, Digital, and Flexible Experiences in New Consumer Trends Report from ServiceTitan, Synchrony, and Visa
ServiceTitan (Nasdaq: TTAN) has released its 2025 Consumer Trends in the Trades Report in collaboration with Synchrony and Visa, revealing key insights about homeowner preferences in the trades industry. The report highlights that women are primary decision-makers in 65% of remodeling projects, while 80% of homeowners begin their search online.
Key findings show that 41% of consumers seek financing options, with contractors offering financing seeing 12% higher close rates and 13% higher average ticket sizes. The report also reveals that 94% of home service customers own credit cards, with a significant shift toward digital payments. Additionally, the study identifies growing opportunities in diverse and affluent markets, with households earning $100K+ showing increased investment in planned improvements.
ServiceTitan (Nasdaq: TTAN) ha pubblicato il suo Rapporto sulle Tendenze dei Consumatori nel Settore delle Riparazioni del 2025 in collaborazione con Synchrony e Visa, rivelando intuizioni chiave sulle preferenze dei proprietari di casa nel settore. Il rapporto evidenzia che le donne sono decisive in 65% dei progetti di ristrutturazione, mentre l'80% dei proprietari inizia la ricerca online.
Tra i principali risultati, il 41% dei consumatori cerca opzioni di finanziamento, con gli appaltatori che offrono finanziamenti registrano un tasso di chiusura superiore del 12% e una dimensione media del biglietto superiore del 13%. Il rapporto rivela anche che il 94% dei clienti di servizi domestici possiede una carta di credito, con un significativo spostamento verso i pagamenti digitali. Inoltre, lo studio identifica opportunità crescenti in mercati diversificati e abbienti, con abitazioni che guadagnano oltre i 100.000$ che mostrano un maggiore investimento in miglioramenti pianificati.
ServiceTitan (Nasdaq: TTAN) ha publicado su Informe de Tendencias de Consumidores en los oficios para 2025 en colaboración con Synchrony y Visa, revelando ideas clave sobre las preferencias de los propietarios en la industria de oficios. El informe destaca que las mujeres son las tomadoras de decisiones principales en el 65% de los proyectos de remodelación, mientras que el 80% de los propietarios inicia su búsqueda en línea.
Los hallazgos clave muestran que el 41% de los consumidores busca opciones de financiamiento, y los contratistas que ofrecen financiamiento ven tasas de cierre un 12% más altas y tamaños de ticket promedio un 13% más grandes. El informe también revela que el 94% de los clientes de servicios para el hogar poseen tarjetas de crédito, con un cambio significativo hacia pagos digitales. Además, el estudio identifica oportunidades crecientes en mercados diversos y adinerados, con hogares que ganan $100K+ mostrando mayor inversión en mejoras planificadas.
ServiceTitan(나스닥: TTAN)은 Synchrony와 Visa와 협력하여 2025년 가정공사 트렌드 보고서를 발표하여 홈 소유주의 업계 선호도에 대한 주요 통찰을 공개했습니다. 보고서는 여성이 리모델링 프로젝트의 의사 결정권자인 비율이 65%이고, 주택 소유주의 80%가 온라인에서 검색을 시작한다는 점을 강조합니다.
핵심 결과로 소비자 중 41%가 자금 조달 옵션을 찾고 있으며, 자금 조달을 제공하는 계약자는 종결률이 12% 더 높고 평균 거래 규모가 13% 더 큼를 보였습니다. 보고서는 또한 홈 서비스 고객의 94%가 신용카드를 보유하고, 디지털 결제로의 전환이 크게 나타난다고 밝혔습니다. 또한 이 연구는 100k 달러 이상 가구가 계획된 개선에 더 많은 투자로 다양하고 부유한 시장에서 기회가 증가하고 있음을 시사합니다.
ServiceTitan (Nasdaq: TTAN) a publié son Rapport sur les tendances des consommateurs dans les métiers pour 2025 en collaboration avec Synchrony et Visa, révélant des idées clés sur les préférences des propriétaires dans l’industrie. Le rapport souligne que les femmes sont les décideuses principales dans 65 % des projets de rénovation, tandis que 80 % des propriétaires commencent leur recherche en ligne.
Les principaux résultats montrent que 41 % des consommateurs recherchent des options de financement, et les entrepreneurs qui offrent un financement voient des taux de clôture plus élevés de 12 % et des tailles de ticket moyennes plus élevées de 13 %. Le rapport révèle également que 94 % des clients de services à domicile possèdent des cartes de crédit, avec un passage substantiel aux paiements numériques. De plus, l’étude identifie des opportunités croissantes sur des marchés diversifiés et aisés, les foyers gagnant 100K $ et plus montrant une investissement accru dans des améliorations planifiées.
ServiceTitan (Nasdaq: TTAN) hat in Zusammenarbeit mit Synchrony und Visa seinen 2025 Consumer Trends in the Trades Report veröffentlicht und damit wichtige Einblicke in die Vorlieben der Hausbesitzer in der Branche Offene u. Reparaturen preisgegeben. Der Bericht hebt hervor, dass Frauen in 65% der Renovierungsprojekte die Hauptentscheiderinnen sind, während 80% der Hausbesitzer online mit der Suche beginnen.
Wichtige Ergebnisse zeigen, dass 41% der Verbraucher nach Finanzierungsmöglichkeiten suchen, und Auftragnehmern, die Finanzierung anbieten, eine 12% höhere Abschlussquote und 13% höhere durchschnittliche Auftragswerte verzeichnen. Der Bericht offenbart auch, dass 94% der Kunden von Haussicherheitsdiensten Kreditkarten besitzen, mit einer deutlichen Verschiebung hin zu digitalen Zahlungen. Darüber hinaus identifiziert die Studie wachsende Chancen in vielfältigen und wohlhabenden Märkten, wobei Haushalte mit Einnahmen von 100K+ ein gesteigertes Investitionspotenzial in geplante Verbesserungen zeigen.
ServiceTitan (المدرجة في ناسداك: TTAN) أصدرت تقرير 2025 عن اتجاهات المستهلك في المهن بالتعاون مع Synchrony و Visa، كاشفةً عن رؤى رئيسية حول تفضيلات أصحاب المنازل في صناعة المهن. يبرز التقرير أن النساء هن صاحبات القرار الأساسي في 65% من مشاريع التجديد، بينما يبدأ 80% من أصحاب المنازل بحثهم على الإنترنت.
وتظهر النتائج الرئيسية أن 41% من المستهلكين يسعون لخيارات التمويل، ومع المقاولين الذين يقدمون التمويل يرون ارتفاع معدلات الإغلاق بنسبة 12% ومتوسط قيمة التذكرة الأعلى بنسبة 13%. كما يكشف التقرير أن 94% من عملاء خدمات المنازل يمتلكون بطاقات ائتمان، مع تحول كبير نحو المدفوعات الرقمية. إضافةً إلى ذلك، تحدد الدراسة فرصًا متزايدة في أسواق متنوعة ومتقدمة، مع أُسر تبلغ دخلاً 100 ألف دولار أو أكثر تظهر زيادة في الاستثمار في التحسينات المخططة.
ServiceTitan (纳斯达克：TTAN) 已发布其 2025 年家居行业趋势报告，与 Synchrony 和 Visa 合作，揭示了业主在传统行业中的偏好等关键洞察。报告指出 女性在改装项目中为主要决策者，比例为 65%，而 80% 的业主在网上开始搜索。
关键发现显示 41% 的消费者寻求融资选项，提供融资的承包商的成交率提高了 12%，平均票额提高了 13%。报告还显示 94% 的家居服务客户拥有信用卡，并且向数字支付的转变显著。此外，该研究还在多元化和富裕市场中发现成长机会，家庭年收入达到 100,000 美元及以上的家庭在计划改进方面的投资增多。
- Contractors offering financing see 12% higher close rates and 13% higher average ticket sizes
- 94% of home service customers own credit cards, with 90% using them regularly
- Growing market opportunity with households earning $100K+ annually
- Increasing market diversity with 48% of Gen Z customers identifying as non-white
- Customer dissatisfaction with availability of trustworthy reviews and digital checkout options
- Traditional check payments declining significantly from 59% in 2015 to 36% in 2024
- Growing language barriers with increasing Limited English Proficiency households
Contractors must adapt to rising expectations around convenience, payment options, and brand trust to win and retain business
LOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2025 Consumer Trends in the Trades Report, developed in collaboration with Synchrony and Visa. The report analyzes evolving homeowner preferences and spending behaviors across key demographics, providing actionable insights that contractors can use to help grow their business, elevate customer satisfaction, and build long-term loyalty.
“Residential contractors are constantly looking for ways to differentiate themselves and drive growth in an extremely competitive market,” said Chris Petros, Chief Operating Officer at ServiceTitan. “Homeowners today have high expectations for customer service, and expect options tailored to their preferences. Whether that’s communicating with a contractor over the phone or through text, paying with a credit card or from their phone, or getting real-time updates on the status of a job, they want flexibility and transparency. The businesses that lead with empathy, offer choices, and deliver consistently great experiences will earn the trust of consumers, along with their repeat business.”
Report Highlights:
- Generational trends: While consumer spending is largely driven by older generations, a powerful undercurrent is reshaping the future. Today, younger generations are demonstrating a notably stronger tendency than their predecessors to invest in home improvement.^
- Women as key decision-makers: Women are the primary decision-makers in
65% of remodeling projects in the U.S.1 and they value trust, branding, and clear pricing options in choosing a contractor.2 - Affluent opportunity: Households earning
$100 K+ annually are more likely to invest in planned improvements, offering growth potential for contractors who position themselves effectively.3 - Rising diversity: The next generation of homeowners is significantly more diverse. Among Gen Z customers,
48% identify as non-white.^ Communities of color are projected to drive all net new homeownership through 2040.4 - Digital engagement:
80% of homeowners begin their search online, yet many report dissatisfaction with the availability of trustworthy reviews, financing info, and digital checkout.** - Flexible payments are essential:
41% of consumers actively seek financing options.** ServiceTitan data shows contractors who offer financing see12% higher close rates and13% higher average ticket sizes. - Credit cards and online payments on the rise: Today,
94% of home service customers own a credit card, and90% use them regularly. Younger consumers are also pushing a shift toward online payments and SMS-based invoicing.^ - Limited English Proficiency Households are growing: According to the Urban Institute, limited English proficient (LEP) people are those with a limited ability to speak, read, write or understand English. From 1980 to 2021 the number of LEP households almost doubled, from about
2% of the population to nearly4% .4 Among those LEP households, Spanish is the most frequent language spoken at home, representing more than 9 million individuals in 2021 and about70% of LEP population overall in the U.S. Chinese is second, at about7% of LEP households. Vietnamese represents about4% of LEP households.5
“Checks are fading fast, falling from 59 percent of home-service payments in 2015 to 36 percent in 2024,” said David Weinshel, Vice President of emerging segment sales at Visa. “By connecting business owners to a modern payment experience, Visa can help contractors meet consumers where they are—online, in-home, or tap-to-pay—delivering speed, security and trust.”
A growing demand for convenience, personalization, and trust
The report underscores that homeowners want more than just a quick fix, they want a five-star experience. From brand presence to digital convenience to flexible payment options, modern customers weigh multiple factors when choosing who to hire.
"At Synchrony, we partner with some of the best home improvement businesses across all the trades – from roofing and HVAC to plumbing, electrical and beyond,” said Curtis Howse, EVP and CEO, Home & Auto, Synchrony. “We’re committed not only to empowering our partners with flexible financing solutions, but also to equipping them with resources for achieving business growth. ServiceTitan’s latest State of the Trades report delivers actionable insights for any trade businesses seeking to raise the bar for customer service across the industry.”
To explore the full findings and strategies for contractors, download ServiceTitan’s Consumer Trends in the Trades Report here.
About ServiceTitan
ServiceTitan (NASDAQ: TTAN) is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country’s most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country’s #2 Best Company to Work For® by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Sources
* Synchrony InSynch Consumer Monthly
** Synchrony 9th Major Purchase Journey Survey data
^ Visa U.S. Consumer Payment Panel Study 2015–2025
1 National Association of Realtors. (2024) Women Home Buyers: https://www.nar.realtor/women-home-buyers
2 Nielsen (2018, October) The Power of She: Women in Nielsen Hosts Diverse Intelligence Series Breakfast: https://www.nielsen.com/news-center/2018/power-women-nielsen-hosts-diverse-intelligence-series-breakfast/
3 2017–2021 American Community Survey
4 Urban Institute projections based on decennial census and American Community Survey data
5 Forbes (2029, November 21) Consumers Are Hungry For An Experience-Based Connection With Your Brand: https://www.forbes.com/councils/forbesbusinesscouncil/2019/11/21/consumers-are-hungry-for-an-experience-based-connection-with-your-brand/
Press Contacts
Max Wertheimer
ServiceTitan, Inc.
Press@servicetitan.com
Lauren Devilbiss
Synchrony
Lauren.Devilbiss@syf.com
Victoria Khamsombath
Visa
Press@Visa.com
FAQ
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