ServiceTitan Announces Integration with ABC Supply Co., Empowering Roofing and Exterior Contractors to Improve Efficiency and Profitability

Rhea-AI Summary

ServiceTitan (TTAN) has announced a strategic integration with ABC Supply Co., North America's largest wholesale distributor of roofing and building products. The partnership aims to provide roofing contractors with real-time access to accurate product catalogs, pricing, and order status directly within the ServiceTitan platform. Key features include branch-specific pricing updated nightly, location-aware estimates, real-time purchase validation, seamless estimate-to-order workflow, and enriched catalog content. The integration addresses critical challenges in the industry, where 64% of contractors cite material prices as a potential growth hindrance. This collaboration is designed to streamline operations, reduce manual entry errors, and improve profitability for contractors. The integration will be available to all ServiceTitan roofing and exterior customers in summer 2025.

Positive

• Strategic partnership with North America's largest wholesale distributor of roofing products expands ServiceTitan's market reach
• Integration provides real-time pricing and inventory data, reducing errors and improving estimate accuracy
• Automated branch-specific pricing updates help maintain profitability across different markets
• Streamlined estimate-to-order workflow reduces manual entry and operational inefficiencies

Negative

• Integration is still in development and not immediately available
• Limited to ABC Supply Co. products, potentially requiring additional integrations for contractors using multiple suppliers

Insights

Software Industry Analyst

ServiceTitan partners with ABC Supply to bring real-time pricing and streamlined ordering to roofing contractors, addressing key industry pain points.

This strategic integration between ServiceTitan and ABC Supply Co. represents a significant enhancement to ServiceTitan's offering for roofing and exterior contractors. The partnership addresses critical operational challenges in the roofing sector by embedding supplier data directly into contractors' workflows.

The integration tackles several pain points that directly impact contractors' profitability:

• Pricing accuracy: With nightly synced, branch-specific pricing, contractors can generate estimates using current costs, eliminating the margin erosion that occurs when working with outdated pricing.
• Multi-region operations: The location-aware functionality automatically applies the correct branch-level prices based on job location, enabling contractors to maintain profitability across different markets.
• Supply chain visibility: Real-time validation of pricing and availability at purchase reduces order errors and material delays that commonly plague construction projects.
• Workflow efficiency: The seamless conversion from estimates to electronic purchase orders with supplier-specific SKUs eliminates duplicate data entry and reduces administrative overhead.

The timing is particularly strategic, as the press release notes that 64% of contractors cite material prices as a top concern affecting growth and profitability. Supply chain disruptions in the roofing sector have exacerbated these challenges, making accurate pricing and efficient procurement increasingly critical to contractors' success.

From a competitive standpoint, this positions ServiceTitan as offering deeper vertical-specific functionality for roofing contractors, potentially strengthening their market position in this segment. The scheduled summer release indicates this is an imminent product enhancement rather than a distant roadmap item, suggesting ServiceTitan is executing efficiently on its partnership strategy.

Accurate Supplier Data Embedded Directly Into the Estimating and Purchasing Workflow, Allows Orders to be Placed Faster and Reduces Manual Entry and Errors

LOS ANGELES, June 17, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced a strategic collaboration with ABC Supply Co., Inc., the largest wholesale distributor of roofing and other select exterior and interior building products in North America. Together, the companies have developed a powerful integration designed to equip roofing contractors on ServiceTitan with accurate product catalogs, pricing, and order status directly from the platform to optimize procurement and estimating, reduce job delays, and improve margin control.

“Our customers are the fastest growing and most tech forward in the industry. They rely on accurate data from their partners to make the best decisions and put forward the best estimates in front of their customers,” said Connor Theilmann, Chief Business Officer at ServiceTitan. “ABC Supply has chosen ServiceTitan as its key software provider, and together we’re building the tightest integration between a contractor platform and a supplier in the industry. This partnership gives contractors unmatched access to live product pricing, availability, and a fully digitized purchasing experience, right within the tools they already use to run their business. Together, we’re setting a new standard for operational efficiency and customer satisfaction for a software and distributor partnership.”

Key ABC Supply capabilities that ServiceTitan’s roofing and exterior customers will benefit from include:

• Branch-Specific, Up-to-Date Pricing: ABC Supply pricing is pulled nightly and synced to each contractor’s pricebook, ensuring sales teams always estimate with the most current costs—even across different cities and branches.
• Location-Aware Estimates: For contractors operating in multiple regions, branch-level prices are automatically applied based on the job’s location so they can maintain profitability across markets without manual adjustments.
• Real-Time Validation at Purchase: When it’s time to order, ServiceTitan checks current pricing and branch availability, ensuring every PO reflects accurate pricing and availability before submission, reducing order errors and material delays.
• Seamless Estimate-to-Order Flow: Once a job is sold, teams can instantly convert the estimate into an electronic PO, complete with supplier-specific SKUs, variants, and delivery details.
• Enriched Catalog Content: Access ABC’s full catalog with product names and imagery, synced directly into the pricebook, automatically building more professional, accurate proposals.
  

“This integration effort with ServiceTitan reflects our commitment to making it easier for contractors to run their businesses by leveraging best-in-class technology,” said Kris Kieffer, director of customer enablement at ABC Supply. “By connecting our pricing and ordering capabilities with ServiceTitan’s platform, we’re giving contractors powerful tools to streamline operations and drive growth, directly from the platforms they already use.”

Material prices are a top concern this year, with 64% of contractors indicating this may hinder their growth and profitability. Increased costs compounded by roofing supply chain disruptions are just some of the factors making it increasingly challenging for contractors to source the needed materials exactly when needed at the most accurate price. With this integration, roofing contractors can accelerate the estimating process, place orders faster, and reduce manual entry and errors, improving accuracy and ultimately increasing profitability and efficiency.

The integration is in development and will be generally available to all ServiceTitan roofing and exterior customers later this summer.

To learn more about ServiceTitan’s roofing capabilities, visit: https://www.servicetitan.com/industries/roofing-software.

About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About ABC Supply Co.
ABC Supply Co., Inc. is the largest wholesale distributor of roofing and other select exterior and interior building products in North America. Since its founding in 1982, ABC Supply’s sole focus has been serving professional contractors and “making it easy” for them to do their jobs by offering the products, support and services they need — including myABCsupply, which allows them to place material orders and manage their account details from anywhere.

ABC Supply is a 19-time Gallup Exceptional Workplace Award winner and is committed to hiring military veterans. The company also received the 2025 NAW Distributors Award, recognizing its industry leadership, community engagement and commitment to innovation.

Headquartered in Beloit, Wisconsin, ABC Supply has over 1,000 locations across the U.S. and Canada. More information is available at www.abcsupply.com. Contractors can find resources for growing and improving their businesses on ABC Supply’s blog and the company’s LinkedIn page.

Press Contact
Max Wertheimer
ServiceTitan, Inc.
Press@servicetitan.com

© 2025 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

FAQ

When will ServiceTitan's integration with ABC Supply Co. be available?

The integration will be generally available to all ServiceTitan roofing and exterior customers in summer 2025.

What are the main features of ServiceTitan's ABC Supply integration?

Key features include branch-specific pricing updated nightly, location-aware estimates, real-time purchase validation, seamless estimate-to-order workflow, and enriched catalog content with product imagery.

How does the TTAN and ABC Supply integration help contractors with pricing challenges?

The integration provides contractors with nightly updated pricing, automatic branch-level price adjustments, and real-time validation at purchase, helping maintain accuracy and profitability across markets.

What percentage of contractors are concerned about material prices affecting growth?

According to the press release, 64% of contractors indicate that material prices may hinder their growth and profitability.

How does the ServiceTitan-ABC Supply integration improve efficiency for contractors?

The integration accelerates estimating processes, enables faster order placement, reduces manual entry and errors, and provides direct access to live product pricing and availability within the platform.