Voortman Cookies Expands Zero Sugar Lineup with Launch of New Zero Sugar Mini Wafers

Rhea-AI Summary

Voortman, the leading crème wafer and zero sugar cookie brand in the U.S., has launched its new Zero Sugar Mini Wafers in vanilla and chocolate flavors. These bite-sized snacks contain no artificial ingredients or high-fructose corn syrup, packaged in resealable pouches for convenience. This addition complements Voortman's existing zero sugar portfolio, which includes Iced Oatmeal and Vanilla Shortbread Mini Cookies. Insights from a recent survey reveal that 84% of consumers are prioritizing healthier eating habits this spring, with a significant focus on reducing sugar intake. The new wafers are now available at grocery retailers nationwide.

Positive

• Launch of Zero Sugar Mini Wafers expands Voortman's zero sugar product lineup.
• Survey indicates strong consumer demand for healthier snack options, supporting new product launch.

Negative

• None.

Bite-sized mini wafers, perfect for the sugar-conscious snacker, come in two classic flavors: vanilla and chocolate

LENEXA, Kan., March 21, 2023 /PRNewswire/ -- Voortman^®, the No. 1 crème wafer brand and No. 1 zero sugar cookie brand in the United States*, has introduced a delicious new zero sugar offering to its portfolio: Zero Sugar Mini Wafers. The new Mini Wafers come in two delectable flavors: vanilla and chocolate. Baked with real vanilla or cocoa,* the poppable, shareable wafers contain no artificial flavors or colors, no high-fructose corn syrup and are packaged in resealable stand-up pouches.

These new products join Voortman Cookies' portfolio of zero sugar mini treats, which includes Zero Sugar Mini Cookies with flavors of Iced Oatmeal and Vanilla Shortbread, launched in 2022. The entire portfolio of zero sugar products delivers on the Voortman brand promise that great taste without sugar is possible.

"Our goal with the expansion of our zero sugar portfolio is to provide consumers with great-tasting, fun-sized snacks that make balancing health and indulgence easy and delicious," said Adam Lisook, general manager of Voortman Cookies. "We're excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavor without all of the sugar."

The new products are available in 6.5-ounce pouches for on-the-go snacking and are available now at grocery retailers nationwide.

The launch is coming at a great time for snack-lovers: A recent survey** commissioned by Voortman with Wakefield Research showcased that consumers are viewing spring as the perfect time to renew their eating habits with better-for-you foods – and zero sugar options are one preferred way to do so.

The research revealed the following:

• 84% of survey respondents are planning health-related refreshes this spring, such as getting outside more and improving their fitness routine, with 60% sharing that eating better was their top priority for their seasonal refresh.
• 84% of consumers also agree that small indulgences in snacks they enjoy can help keep them on track with healthier overall eating habits.
• 80% of those surveyed agreed that 2023 will be the year they cut back on sugar in their diet, with 55% naming reducing sugar as the biggest change they want to make in their snacking habits.

To learn more about the Voortman Zero Sugar Minis portfolio, visit Voortman.com/minis.

About Voortman Cookies
The Voortman^® lineup features more than 80 varieties of zero sugar and mainline cookies and wafers. Based in Burlington, Ontario, Voortman Cookies Limited has had an uncompromising focus on quality and delicious ingredients in all its products and never uses artificial colors, artificial flavors, high-fructose corn syrup or trans fat in any cookies. For more information about Voortman Bakery, please visit voortman.com. Follow Voortman on Facebook @Voortman_Cookies and on Instagram @Voortman_Cookies.

About Hostess Brands, Inc.
Hostess Brands, Inc. (NASDAQ: TWNK) is a premier snacking company with a portfolio of iconic brands and a mission to inspire moments of joy by putting our heart into everything we do. Hostess Brands is proud to make America's No. 1 cupcake, mini donut and zero sugar cookie brands. With annual sales of $1.4 billion and employing approximately 2,800 dedicated team members, Hostess Brands produces new and classic snacks, including Hostess^® Donettes^®, Twinkies^®, CupCakes, Ding Dongs^® and Zingers^®, as well as a variety of Voortman^® cookies and wafers. For more information about Hostess Brands please visit www.hostessbrands.com.

Media Contact
Cindy Dempski
602-400-6284
cindy.dempski@clynch.com

*Real cocoa processed with alkali.

**Based on independent retail sales data.

***The Voortman Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 10th and February 14th, 2023, using an email invitation and an online survey. Data was weighted to ensure an accurate representation of nationally representative US adults ages 18+.

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SOURCE Voortman

FAQ

What are Voortman's new products launched on March 21, 2023?

Voortman launched Zero Sugar Mini Wafers in vanilla and chocolate flavors.

What consumer trends support the launch of Voortman’s Zero Sugar Mini Wafers?

A survey showed that 84% of consumers plan to improve their eating habits this spring, with many aiming to reduce sugar intake.

What size are the new Zero Sugar Mini Wafers and where can they be purchased?

The new wafers are available in 6.5-ounce pouches at grocery retailers nationwide.

What does Voortman claim regarding the ingredients of their new wafers?

The wafers are made without artificial flavors, colors, or high-fructose corn syrup.

How does this launch impact Hostess Brands, Inc. and its portfolio?

As a leading snacking company, Hostess Brands benefits from expanding its zero sugar offerings through Voortman.