Unity Software Inc Stock Price, News & Analysis

Unity (NYSE: U) has announced that its Ad Quality tool is now available as a free, standalone SDK for all publishers, regardless of their mediation platform. The tool helps developers monitor and control in-game advertising across over 25 ad networks.

According to Unity's recent survey, 44% of players would likely stop playing and 47% would uninstall mobile games due to poor ad experiences. The tool provides critical UX metrics including ad duration, escape rates, and churn data. Future enhancements will include AI-powered content tagging, custom reporting, and universal creative ID tracking.

Major gaming companies like Zynga and Tilting Point have already endorsed the tool's effectiveness in maintaining player experience and game integrity.

Globant (NYSE: GLOB) has announced a strategic partnership with Unity (NYSE: U) through Unity's Service Partner Program. The collaboration aims to deliver advanced interactive technologies and real-time 3D solutions to enterprise sectors beyond gaming.

The partnership will focus on implementing digital twins for manufacturing, immersive training tools for healthcare, and next-generation visualization platforms for automotive clients. Globant will support Unity's expansion by integrating their products into enterprise technology stacks and developing tailored solutions globally.

As part of the agreement, Globant will implement a comprehensive training program to certify its engineers and designers on Unity's platform. The partnership will operate across North America, EMEA, and APAC regions, leveraging Globant's global delivery network.

Unity (NYSE: U), the leading platform for games and interactive experiences, reported its Q2 2025 financial results. Revenue reached $441 million, down 2% year-over-year, with Create Solutions revenue at $154 million (+2% YoY) and Grow Solutions revenue at $287 million (-4% YoY).

The company's Unity Ad Network showed strong performance, growing 15% quarter-over-quarter and now representing 49% of total Grow Solutions revenue. The quarter saw a GAAP net loss of $107 million with a margin of (24)%, while Adjusted EBITDA was $90 million with a 21% margin. Free cash flow improved to $127 million.

For Q3 2025, Unity expects revenue between $440-450 million and Adjusted EBITDA of $90-95 million, with mid-single digit sequential growth projected in Grow Solutions.

Unity (NYSE: U), a leading platform for creating and operating interactive real-time 3D content, has scheduled its Q2 2025 financial results announcement for August 6, 2025, before market opening. The company will host a webcast at 8:30 a.m. ET/5:30 a.m. PT to discuss the results. Investors can access both the financial results and webcast through Unity's investor relations website, with a replay available afterward.

Unity (NYSE: U) has partnered with Genies to integrate AI avatar and asset creation tools into the Unity Editor and Asset Store. The collaboration, set to launch in 2026, aims to streamline game development by reducing time spent on character creation, rigging, and modeling.

The partnership will provide developers with access to Genies' Smart Avatar Framework and UGC systems, enabling the creation of customizable AI companions and game-ready assets. Developers will also gain access to game, entertainment, celebrity, and sports IP through Genies' partnerships, along with features like Genies Login for persistent avatar identity across games.

The integration will support real-time content generation powered by LLMs and behavioral AI, allowing developers to focus more on core game design while enabling new genres of AI-powered gameplay.

Unity has selected Optable to power its new Audience Hub, a platform designed to help brand marketers target Unity's massive audience of 3 billion gamers. The collaboration integrates Optable's identity management and data collaboration capabilities with Unity's gaming insights, along with data from providers like Experian. This partnership enables advertisers to create custom audiences and implement precision targeting in a privacy-compliant manner. The Audience Hub represents Unity's strategic move to enhance its advertising ecosystem, offering marketers improved engagement opportunities and measurement capabilities while maintaining user privacy. The solution combines Unity's extensive gaming reach with Optable's platform interoperability and Experian's audience data to deliver more effective targeting solutions for advertisers.

Unity (NYSE: U) has launched the Unity Audience Hub, a new privacy-focused advertising platform that combines insights from Unity's ads ecosystem with third-party data to deliver curated audiences to brand marketers. Beta testing showed impressive results with a 102.6% increase in click-through rates and 103.6% higher engagement. The platform integrates with Optable technology and partners with Experian for data insights and Roku for CTV reach. The service leverages Experian's 2,400+ audiences and Roku's leading streaming platform position in the US. Available now in the US and Canada with global expansion planned, the Audience Hub enables marketers to build custom audiences and activate them across Unity's mobile app and game inventory, as well as CTV channels through Roku partnership.

BMW Group has selected Unity's Asset Manager to power its new 3D Mine platform, marking a significant advancement in the automotive manufacturer's digital transformation. The cloud-based solution addresses key challenges in managing 3D asset libraries, including version control, file format consistency, and collaboration. Unity's platform enables BMW to centralize and streamline content creation across design, engineering, and marketing departments while maintaining enterprise-grade security. The partnership demonstrates Unity's capability to deliver scalable solutions for large-scale enterprise operations, with the 3D Mine platform designed to support BMW Group's global operations and facilitate real-time collaboration.

Unity (NYSE: U) reported Q1 2025 financial results with revenue of $435 million, down 6% year-over-year. Create Solutions revenue was $150 million (-8% YoY) and Grow Solutions revenue was $285 million (-4% YoY). The company posted a GAAP net loss of $78 million with a margin of -18%, improving from -63% in Q1 2024. Adjusted EBITDA reached $84 million with a 19% margin, up from 17% in Q1 2024. Free cash flow was $7 million, compared to -$15 million in Q1 2024. The company's cash position strengthened to $1.55 billion. For Q2 2025, Unity guides revenue of $415-425 million and Adjusted EBITDA of $70-75 million. Early success of Unity Vector and strong demand for Unity 6 were highlighted as positive developments.