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United Customers Can Now Order Fresh, United Economy Meals Before Their Flight

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(Neutral)
Rhea-AI Sentiment
(Very Positive)
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United (NYSE:UAL) is letting customers preorder fresh United Economy meals on united.com and the mobile app for flights over 1,190 miles across the U.S., Canada, Mexico and the Caribbean. Beginning March 1, 2026, preordering will be the only way to purchase fresh entrees in Economy; snack boxes, packaged snacks and beverages remain available onboard.

Preorders open from five days to 24 hours before departure. United says the program improves catering efficiency and is expected to keep more than 100,000 pounds of unused food out of landfills each year, with additional meal and beverage options planned later in 2026.

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Positive

  • Preorders available on flights over 1,190 miles
  • March 1, 2026: preorders become sole method for fresh entrees
  • Expected to keep 100,000+ pounds of food out of landfills annually
  • Preorder window of five days to 24 hours before departure
  • Previous premium-cabin preorder raised satisfaction by ~40%

Negative

  • Fresh entrees will no longer be purchasable onboard after March 1, 2026
  • Customers booking within 24 hours of departure may be unable to preorder
  • Preordered meals may not be available under certain circumstances

News Market Reaction

-3.20%
1 alert
-3.20% News Effect

On the day this news was published, UAL declined 3.20%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Preorder route length: over 1,190 miles Food waste reduction: more than 100,000 pounds Customer satisfaction lift: almost 40% +4 more
7 metrics
Preorder route length over 1,190 miles Flights within U.S., Canada, Mexico and Caribbean
Food waste reduction more than 100,000 pounds Unused food kept out of landfills per year
Customer satisfaction lift almost 40% Increase in domestic flight satisfaction after 2021 preorder launch in premium cabins
Preorder window open five days before departure Earliest time Economy customers can preorder meals
Preorder cutoff 24 hours before departure Latest time to place Economy preorder
Preorder-only start date March 1 Date when fresh Economy entrees become preorder-only
Program launch year 2021 Initial preorder introduction in United app for premium cabins

Market Reality Check

Price: $106.09 Vol: Volume 4,535,407 is 17% a...
normal vol
$106.09 Last Close
Volume Volume 4,535,407 is 17% above the 20-day average of 3,870,047 shares. normal
Technical Price $114.41 is above the 200-day MA of $91.27 and 4.03% below the 52-week high of $119.21.

Peers on Argus

UAL slipped 0.76% while key peers were mixed: DAL up 1.81%, ALK up 0.10%, LUV do...

UAL slipped 0.76% while key peers were mixed: DAL up 1.81%, ALK up 0.10%, LUV down 0.23%, AAL down 1.79%, CPA down 0.56%. No clear sector-wide move.

Historical Context

5 past events · Latest: Jan 05 (Neutral)
Pattern 5 events
Date Event Sentiment Move Catalyst
Jan 05 Earnings webcast notice Neutral +1.7% Scheduled release and webcast of Q4 and full-year 2025 results.
Dec 16 App feature upgrades Positive +4.4% New mobile app tools for boarding, clubs, real-time bag tracking and navigation.
Dec 02 Retailing partnership Positive +3.2% Multi-year Travelport agreement to accelerate modern airline retailing capabilities.
Nov 11 CEO employee letter Neutral -1.2% CEO note praising staff for handling FAA-mandated cuts during shutdown.
Nov 05 Shutdown operations update Negative -1.0% Schedule reductions across 40 airports and flexible rebooking/refund policies.
Pattern Detected

Recent operational and technology updates (app features, retailing partnerships) have often coincided with positive next-day price reactions.

Recent Company History

Over the last few months, UAL news has centered on operations, technology and customer experience. A webcast notice for Q4 and full-year 2025 results on Jan 20–21, 2026 saw shares rise 1.66%. Mobile app enhancements reported on Dec 16, 2025 coincided with a 4.44% gain, and a Travelport retailing partnership on Dec 2, 2025 with a 3.22% rise. Government-shutdown operational updates on Nov 5 and a CEO message on Nov 11, 2025 saw modest declines of 0.96% and 1.24%, respectively. Today’s meal preorder news fits the theme of customer-experience focused initiatives.

Market Pulse Summary

This announcement expands United’s digital retailing strategy by enabling Economy customers on fligh...
Analysis

This announcement expands United’s digital retailing strategy by enabling Economy customers on flights over 1,190 miles to preorder fresh meals, with preorder becoming the only way to buy fresh entrees from March 1. The company highlights expected reductions of more than 100,000 pounds of food waste annually and notes prior preorder use boosted satisfaction by almost 40% in premium cabins. Investors may track uptake rates, menu expansion, and operational efficiency metrics to gauge impact.

AI-generated analysis. Not financial advice.

Burgers, sandwiches, snack boxes and more available for purchase on united.com and the mobile app

United Economy® meal preorders available on flights over 1,190 miles across North America and the Caribbean

CHICAGO, Jan. 14, 2026 /PRNewswire/ -- United customers can now order fresh, United Economy meals like burgers and sandwiches before their flight through the airline's website and mobile app. This change prioritizes giving customers more choice and ensuring they get the meals they want, while also helping the airline's catering operation run more efficiently and supporting efforts to reduce food waste.

United Economy meal preorders are available on flights over 1,190 miles within the U.S., Canada, Mexico and the Caribbean, and starting March 1, preorders will be the only way to purchase fresh entrees for customers traveling in the Economy cabin. United Economy will still offer its signature snack boxes, packaged snacks and beverages for purchase onboard.

In addition to ensuring customers get the meals they want and improving catering efficiency, enabling customers to preorder meals is expected to help United's food-waste reduction efforts by helping minimize unconsumed fresh retail items. This approach is anticipated to keep more than 100,000 pounds of unused food out of landfills each year.

United expects to add additional fresh meal choices to the preorder menu this summer that include elevated salads, gourmet sandwiches and wraps, with expanded preorder exclusive premium beverage options planned for later this year.

United first introduced preorder in the United app for premium cabins in 2021 and saw customer satisfaction scores for domestic flights increase by almost 40%.

"We're continuing to invest in meaningful improvements to our onboard food and beverage program, with a focus on quality, consistency and customer choice," said Aaron McMillan, Managing Director of Hospitality Programs at United. "Preordering is a win for everyone – customers board the plane knowing they'll get the meal they want*, our catering partners know exactly how much food to prepare for each flight and it helps our operation run even more smoothly and reduce food waste."

Customers can preorder both fresh Bistro on Board and retail items in advance through the mobile app or on united.com, beginning five days and up to 24 hours before departure. Customers can browse the available options within the online Trips section, and United app users will receive a notification when preordering opens for their flight. In addition to signature snack boxes, the January menu includes a variety of fresh and flavorful options including the Steakhouse Burger, Tacos Al Pastor, Fresh Cheese & Fruit Tray, Everything Bagel Dots and more. For more information, visit united.com.

*Preordered meals may not be available under certain circumstances

About United

At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol "UAL". 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/united-customers-can-now-order-fresh-united-economy-meals-before-their-flight-302661126.html

SOURCE United Airlines

FAQ

When does United (UAL) require preorders for fresh Economy entrees?

Starting March 1, 2026, preorders are the only way to purchase fresh entrees in Economy on eligible flights.

Which United (UAL) flights allow Economy meal preorders?

Preorders are available on United Economy flights over 1,190 miles within the U.S., Canada, Mexico and the Caribbean.

How far in advance can I preorder a United (UAL) Economy meal?

Customers can preorder beginning five days and up to 24 hours before departure via the mobile app or united.com.

How much food waste does United (UAL) expect to avoid with preorders?

United expects the preorder program to keep more than 100,000 pounds of unused food out of landfills each year.

Will United (UAL) still sell snacks onboard after the preorder change?

Yes. United Economy will continue to offer signature snack boxes, packaged snacks and beverages onboard.

When will United (UAL) add more fresh meal and beverage options to preorders?

United plans to add additional fresh meal choices in summer 2026 and expanded preorder-exclusive premium beverages later in 2026.
United Airlines Holdings Inc

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35.44B
321.99M
0.55%
87.94%
3.92%
Airlines
Air Transportation, Scheduled
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United States
CHICAGO