ProWood Brings Products and Expertise to Hispanic Contractors at AVANCE Global 2026

ProWood deepens its NHCA partnership by featuring products and workforce discussions for Hispanic contractors at AVANCE Global 2026 and a later Latino Builders Show.

Rhea-AI Summary

UFP Industries (UFPI) brand ProWood will join Lowe's at AVANCE Global 2026, held Sept. 14–16 at the Bellagio in Las Vegas, to engage more than 7,000 Latino business and construction leaders.

ProWood will participate in two NHCA panel discussions on Sept. 14, focused on Hispanic skilled-trades workforce development and construction supply-chain access for contractors. The company will also showcase its decking, framing and outdoor living products at Booth 413 in the National Hispanic Construction Alliance Construction Village, including ProWood TrueFrame joists, Deckorators composite decking with Surestone technology, and EDGE trim and siding featuring the new Arris exterior trim.

The appearance extends ProWood's partnership with NHCA announced in early 2026 and will be followed by outreach at the Latino Builders Show on Sept. 24 in Baltimore.

Key Figures

Event attendance: More than 7,000 industry leaders Event dates: Sept. 14–16, 2026 Panel discussions: 2 discussions +1 more

Event attendance

More than 7,000 industry leaders

AVANCE Global 2026

Event dates

Sept. 14–16, 2026

AVANCE Global 2026

Panel discussions

2 discussions

ProWood and Lowe's at AVANCE Global 2026

Additional outreach date

Sept. 24, 2026

Latino Builders Show

Key Terms

pressure-treated lumber, thermal movement

2 terms

pressure-treated lumber technical

"manufacturer and treater of premium pressure-treated lumber"

Pressure-treated lumber is wood that has been forced with preservatives under pressure so it resists rot, insects and weather damage, similar to how a raincoat protects fabric. For investors, it matters because it influences construction and maintenance costs, product lifespan, regulatory and environmental considerations, and demand in housing, decking and infrastructure markets—factors that affect manufacturers’ margins, supply chains and the timing of building projects.

thermal movement technical

"pairs Surestone technology with minimal thermal movement"

Thermal movement is the expansion, contraction or shifting of materials and components when they heat up or cool down. Like a metal rail that grows a few millimeters on a hot day, these small physical changes can affect the fit, alignment, performance, durability or safety of products, buildings and equipment. Investors care because thermal movement can influence manufacturing tolerances, maintenance needs, warranty claims and long‑term operating costs for companies that make or use temperature‑sensitive goods.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Lumber treater and building products distributor joins Lowe's for panel discussions and brings its enhanced solutions to more than 7,000 Latino industry leaders

GRAND RAPIDS, Mich., Sept. 9, 2026 /PRNewswire/ -- ProWood^®, a building products distributor and leading manufacturer and treater of premium pressure-treated lumber, will join Lowe's for two panel discussions and bring its decking, framing, and outdoor living lineup to Booth 413 in the National Hispanic Construction Alliance (NHCA) Construction Village at AVANCE Global 2026, Sept. 14–16, at the Bellagio Resort & Casino in Las Vegas.

The three-day event will draw more than 7,000 business leaders, entrepreneurs, investors, executives, athletes, and cultural innovators for programming focused on Latino business, leadership, and economic opportunity.

Both panel discussions featuring ProWood and Lowe's take place Monday, Sept. 14:

• Nuestras Manos: Building the Workforce That Builds America: A conversation with Lowe's, ProWood, and national partners on strengthening talent pipelines, training, and career pathways for skilled trades workers within the Hispanic community.
• The Construction Supply Chain: Connecting Contractors to Materials, Pricing & Scale: How contractors plug into the materials supply chain, working with ProWood, Lowe's, and group purchasing to unlock procurement leverage and better pricing at scale.

"AVANCE gives us the chance to meet directly with the Hispanic contractors, builders, and developers who are playing an important role in shaping the future of construction," said Darren Bennett, ProWood's vice president of sales and marketing and a member of the NHCA Corporate Advisory Council. "We're excited to showcase our products, strengthen relationships across the industry, and support NHCA's work creating new opportunities for Hispanic construction professionals."

Decking and outdoor living products manufactured by or distributed by ProWood on display include:

• ProWood TrueFrame™ Joist, the brand's enhanced treated lumber solution for deck framing. Made from #1 grade Southern Yellow Pine and kiln-dried after treatment with a proprietary next-generation stabilizer additive, it is factory-planed for consistent sizing and flat edges, treated to UC4A ground contact standards, and backed by ProWood's Limited Lifetime Warranty.
• Deckorators^® composite decking, including Surestone^® technology products. Built with a mineral-based core containing no wood fiber, Surestone boards absorb virtually no moisture, resist warping and staining, and deliver the best strength-to-weight ratio of any composite deck board in the industry.

The ProWood team will also have information available on EDGE trim and siding, including the new Arris™ exterior trim, which pairs Surestone technology with minimal thermal movement to keep mitered joints tight through seasonal temperature swings.

ProWood's participation in AVANCE builds on its existing partnership with NHCA. Announced in early 2026, this partnership supports career pathways for Hispanic builders and trade workers.

For more information and the full agenda for NHCA at AVANCE Global 2026, visit NHCA at AVANCE.

ProWood will extend its outreach to the Hispanic construction community at the Latino Builders Show, Sept. 24, at the Baltimore Convention Center. There, the team will present the ProWood Level Slide Challenge, a contest showcasing the smooth, level surface achieved when building with TrueFrame Joist.

ABOUT PROWOOD

ProWood, a brand of UFP Retail Solutions, LLC, a UFP Industries company, is the industry's foremost manufacturer-distributor of lumber products and premier building materials. With a nationwide presence and a diverse range of products tailored for both building professionals and DIY homeowners, we deliver solutions that meet every need. Backed by industry-leading warranties and a relentless commitment to innovation, ProWood leads the way in education and product expertise, ensuring an exceptional customer experience at every touchpoint.

To learn more about ProWood, visit www.prowood.com or call 844-529-5882.

UFP INDUSTRIES, INC. (NASDAQ: UFPI) 

UFP Industries, Inc. is a holding company whose operating subsidiaries – UFP Packaging, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of value-added products used in residential and commercial construction, packaging and other industrial applications worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates in North America, Europe, Asia and Australia. For more about UFP Industries, go to www.ufpi.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/prowood-brings-products-and-expertise-to-hispanic-contractors-at-avance-global-2026-302872871.html

SOURCE ProWood®

FAQ

When and where is AVANCE Global 2026 taking place, and where is ProWood located?

AVANCE Global 2026 runs Sept. 14–16 at the Bellagio Resort & Casino in Las Vegas. ProWood will exhibit its products in the National Hispanic Construction Alliance Construction Village at Booth 413.

What panel topics will feature ProWood and Lowe's at AVANCE Global 2026?

Both panels occur Monday, Sept. 14. One, titled “Nuestras Manos: Building the Workforce That Builds America”, focuses on talent pipelines, training and career pathways for skilled trades workers in the Hispanic community. The other, “The Construction Supply Chain: Connecting Contractors to Materials, Pricing & Scale”, examines how contractors connect to the materials supply chain and use ProWood, Lowe's and group purchasing to gain procurement leverage and better pricing at scale.

Which ProWood and related products will be showcased at AVANCE Global 2026?

ProWood plans to feature ProWood TrueFrame Joist, a treated lumber solution for deck framing made from #1 grade Southern Yellow Pine, kiln-dried after treatment, planed for consistent sizing, treated to UC4A ground contact standards and backed by a Limited Lifetime Warranty. It will also highlight Deckorators composite decking, including Surestone technology products with a mineral-based core that absorbs virtually no moisture, resists warping and staining, and offers a high strength-to-weight ratio. Information on EDGE trim and siding, including the new Arris exterior trim that uses Surestone technology with minimal thermal movement, will also be available.

How is ProWood extending its outreach to the Hispanic construction community beyond AVANCE?

ProWood will continue its outreach at the Latino Builders Show on Sept. 24 at the Baltimore Convention Center. There, the team will present the ProWood Level Slide Challenge, a contest that demonstrates the smooth, level surface that can be achieved when building with TrueFrame Joist.

What is the nature of ProWood's relationship with the National Hispanic Construction Alliance (NHCA)?

ProWood's participation in AVANCE builds on an existing partnership with NHCA announced in early 2026. The company states that this partnership supports career pathways for Hispanic builders and trade workers, and a ProWood executive serves on the NHCA Corporate Advisory Council.

Where can attendees and interested parties learn more about ProWood and UFP Industries?

To learn more about ProWood, visitors can go to www.prowood.com or call 844-529-5882. Information about UFP Industries, the parent company of UFP Retail Solutions and ProWood, is available at www.ufpi.com.