Welcome to our dedicated page for Ulta Beauty news (Ticker: ULTA), a resource for investors and traders seeking the latest updates and insights on Ulta Beauty stock.
Ulta Beauty, Inc. (NASDAQ: ULTA) is widely described by the company as the largest specialty beauty retailer in the U.S., with a business built around cosmetics, fragrance, skincare, haircare, wellness and salon services. News about Ulta Beauty frequently centers on its financial performance, strategic initiatives and expansion of its "All Things Beauty. All in One Place®" model across stores and digital channels.
Investors following ULTA news can expect regular earnings announcements, where the company reports net sales, comparable sales, gross profit, operating income and earnings per share for each fiscal quarter. These releases often discuss factors such as increased comparable sales, new store openings, acquisitions like Space NK, and share repurchase activity, as well as updated fiscal outlooks and commentary from management on consumer trends and the Ulta Beauty Unleashed strategy.
Company news also covers strategic moves in digital and international growth. Examples include the launch of UB Marketplace, a curated third-party platform on Ulta.com and the Ulta Beauty app powered by Mirakl, and milestones in Ulta Beauty’s international expansion through a joint venture in Mexico, a franchise in the Middle East and its subsidiary Space NK in the U.K. and Ireland. Press releases highlight store openings in new markets, partnerships with local operators and the extension of Ulta Beauty’s retail experience to new regions.
Corporate governance and leadership updates are another recurring news theme. Ulta Beauty has announced Board appointments, such as adding independent directors with global retail and digital expertise, and finance leadership changes, including the appointment of a new Chief Financial Officer. Other notable items include updates on partnerships, such as the planned conclusion of the Ulta Beauty at Target shop-in-shop arrangement, and announcements related to programs like the MUSE Accelerator, which supports underrepresented beauty founders. For investors and observers, the ULTA news feed offers an ongoing view into how the company manages growth, strategy, risk and capital allocation.
Ulta Beauty (NASDAQ: ULTA) launched the Ulta Beauty Roster, partnering with six professional female athletes across pickleball, basketball, tennis, volleyball, soccer, and flag football to promote confidence and keep girls in sport.
The program includes a Roster for Change grant to fund local sports needs and digital Ulta Beauty Cards; applications open late February at UBRoster.com.
Ulta Beauty (NASDAQ:ULTA) will open its first store in the United Arab Emirates at Mall of the Emirates on January 29, 2026 in partnership with Alshaya Group, following its initial Kuwait opening on November 7, 2025. The Mall of the Emirates location will offer makeup, skin, hair and fragrance across prestige, mass and emerging brands, plus in‑store makeup, skin, brow and nail services. Launch week runs January 29–February 7 with founder appearances and demos. Additional regional store openings are scheduled at Dubai Mall on March 27, 2026 and Red Sea Mall (Jeddah) on May 7, 2026, signalling continued Middle East expansion.
Ulta Beauty (NASDAQ: ULTA) reported third-quarter fiscal 2025 results: net sales $2.86B (+12.9% vs. prior year) and comparable sales +6.3%. Gross profit rose to 40.4% of sales and diluted EPS was $5.14. SG&A increased to $840.9M (29.4% of sales) and operating margin was 10.8%. Inventory grew 16% to $2.7B and short-term debt rose to $551.7M. The company raised fiscal 2025 guidance to ~$12.3B net sales and $25.20–$25.50 diluted EPS, and noted $2.0B remains available under its $3.0B repurchase program.
Ulta Beauty (NASDAQ: ULTA) will report third quarter fiscal 2025 results on Thursday, December 4, 2025 after market close. The company will host a webcast and conference call at 4:30 p.m. ET / 3:30 p.m. CT to discuss results. Financial results and a link to the live webcast will be available on the company's Investor Relations website, and an archived webcast will be available for a limited time.
Registration for the live event is required via the provided conference registration link.
Ulta Beauty (NASDAQ:ULTA) will open its first Middle East store on November 7, 2025 at The Avenues, Kuwait, under a franchise partnership with Alshaya Group. The 15,000 square-foot store will showcase over 300 beauty and wellness brands, including US exclusives and local lines.
Ulta and Alshaya plan further regional rollouts: Mall of the Emirates (UAE) in January 2026, Dubai Mall in March 2026, and Red Sea Mall (Saudi Arabia) in March 2026, with additional Middle East locations planned.
Ulta Beauty (NASDAQ: ULTA) named Christopher DelOrefice as Chief Financial Officer, effective December 5, 2025. He will succeed Interim CFO Chris Lialios, who will return to his role as Senior Vice President – Controller.
DelOrefice joins from Becton Dickinson, where he served as Executive Vice President and CFO since September 2021. He spent more than 20 years at Johnson & Johnson in senior finance roles, is a Certified Public Accountant (inactive), and holds a B.S. in Accounting and an M.B.A. from Villanova University. He also serves on ResMed’s board and chairs its audit committee.
Ulta Beauty (NASDAQ: ULTA) launched UB Marketplace on October 14, 2025, a curated third-party platform live on ulta.com and the Ulta Beauty app.
Key features include a unified search, cart and checkout, eligible purchases earning Ulta Beauty Rewards, in-store returns at more than 1,400 stores, and an initial assortment of 100+ new brands. The marketplace is invitation-only for brands, powered by Mirakl and integrated with Ulta’s digital ecosystem to scale assortment over the next 12–18 months.
Ulta Beauty (NASDAQ: ULTA), America's largest beauty retailer, has launched its first international brick-and-mortar stores in Mexico, marking a significant milestone in its global expansion strategy. The company opened its first store at Antara Fashion Hall in Mexico City on August 21, followed by a second location at Galerías Metepec on August 30.
In partnership with Axo, Ulta Beauty plans to open several stores across Mexico throughout 2025, introducing its signature "All Things Beauty, All in One Place" concept. The stores will feature 35 beloved beauty brands, including Ulta Beauty exclusives and local Mexican brands, along with beauty services and immersive experiences. The expansion demonstrates Ulta's commitment to the Mexican market, with plans for additional store openings in key locations including Monterrey, Guadalajara, and Tijuana.
[ "First international brick-and-mortar expansion, marking strategic global growth", "Partnership with established local retailer Axo for market entry", "Introduction of 35 exclusive beauty brands to the Mexican market", "Planned expansion to multiple prime locations across Mexico in 2025", "Integration of local Mexican beauty brands showing market adaptation" ]Ulta Beauty (NASDAQ:ULTA) has announced its 2025 MUSE Accelerator program cohort, selecting eight early-stage beauty brands from over 500 applications. The 10-week program, launched in 2022, provides each participant with $50,000 in financial support and comprehensive mentorship to prepare for retail distribution.
The selected brands span cosmetics, skincare, haircare, and wellness sectors, with founders representing underrepresented voices in the beauty industry. The program has already successfully launched four brands into retail distribution, including Pound Cake, Octavia Morgan Los Angeles, Scarlet by RedDrop, and Ocoa.
Participants will receive extensive training in brand strategy, retail operations, and supply chain management, culminating in a Demo Week where founders pitch to Ulta Beauty merchants. Additionally, one cohort member will receive an extra $10,000 award through Ulta's partnership with Fifteen Percent Pledge.
Ulta Beauty (NASDAQ: ULTA) reported strong Q2 2025 financial results, with net sales increasing 9.3% to $2.8 billion and comparable sales growing 6.7%. The company achieved net income of $260.9 million, or $5.78 per diluted share, up 9.1% year-over-year.
Key highlights include the successful acquisition of Space NK in July 2025, expansion of store network to 1,473 locations, and continued execution of share repurchase program with $109.5 million in buybacks during Q2. The company has raised its fiscal 2025 outlook, now projecting net sales of $12.0-12.1 billion and comparable sales growth of 2.5-3.5%.
Operating margin slightly decreased to 12.4% from 12.9% year-over-year, while gross profit margin improved to 39.2% from 38.3%. The company maintains a strong balance sheet despite carrying $289.1 million in short-term debt primarily related to the Space NK acquisition.