New Upland BA Insight Platform Delivers Integrated AI Search Experiences for Enterprises

Key Terms

knowledge graphs technical

A knowledge graph is a structured map of facts where real-world things (people, products, companies, events) are shown as nodes and the connections between them as labeled links, so information is organized by meaning instead of scattered text. For investors it matters because these maps make hidden relationships and patterns easy to spot—helping with due diligence, risk detection, market research and product value—so a business that builds or uses them can gain faster, clearer insights than its peers.

retrieval-augmented generation (rag) technical

Retrieval-augmented generation (RAG) is a method that combines a fast search of relevant documents with an AI that writes answers, so the output is grounded in real source material rather than only the AI's memory. Think of it as a writer who looks things up in a library while drafting a report; for investors, this can mean more accurate, up-to-date analysis, faster research, and lower risk of misleading claims when companies use AI to summarize filings, earnings calls, or market data.

conversational ai technical

Conversational AI is technology that allows computers to understand, process, and respond to human language in a way that feels natural and interactive, similar to chatting with a person. It enables machines to hold conversations, answer questions, and assist with tasks automatically. For investors, it matters because this technology can improve customer service, streamline operations, and create new opportunities across many industries.

generative ai technical

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

enterprise search technical

Enterprise search is a software system that finds and organizes information across a company’s internal data — documents, emails, databases and reports — much like a powerful Google or library index for an organization. Investors care because faster, accurate access to information improves productivity, speeds decision-making, reduces costly errors and helps meet regulatory or compliance requirements, all of which can boost efficiency and protect or enhance a company’s value.

ai-powered assistant technical

An ai-powered assistant is a software tool that uses machine learning to read, summarize, analyze or generate text and data, acting like a knowledgeable helper that automates routine information tasks. For investors, it matters because it can speed up research, flag important news, and reduce manual work — similar to having a fast, tireless analyst — but its outputs can vary in accuracy and may raise operational or regulatory risks that affect decisions and costs.

AUSTIN, Texas--(BUSINESS WIRE)-- Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-powered knowledge and content management software, today announced the Upland BA Insight Platform, reflecting a strategic investment in AI innovation. The new BA Insight Platform – incorporating the product's SmartHub, ConnectivityHub, AutoClassifier, Smart Preview, and Connectors – delivers search experiences that are more connected, more contextual, and more actionable. This launch reinforces the company’s goal of empowering complex organizations with smarter, more integrated search capabilities for both traditional enterprise and next-generation AI environments.

“While application connectors are important, our differentiation lies in managing the complexity, security, and intelligence we wrap around those connectors,” said Dan Doman, Chief Operating and Product Officer at Upland Software. “With this release, we’re driving the future of search experiences and AI readiness without requiring disruptive, costly system overhauls.”

With this launch, BA Insight introduces new innovations and enhancements designed to make search experiences smarter, faster, and more insightful across complex enterprises. Key features include:

• Knowledge Graphs to deliver deeper, connected, and more contextualized insights by mapping relationships across complex datasets
• Agentic Retrieval-Augmented Generation (RAG) to provide more accurate answers to complex questions through conversational AI interfaces
• Amazon Q Business Integration to enable users to connect and perform generative actions against organizational content via the seamless AI-powered assistant

These capabilities underscore BA Insight’s focus on enabling enterprise customers to leverage AI-driven search experiences securely and efficiently, while still retaining the ability to utilize traditional search experiences.

A recent enterprise G2 reviewer stated, “These tools are incredibly powerful, easy to implement and robust, allowing us to seamlessly index from various sources to a centralized location including Gen AI (RAG). Additionally, their SmartHub interface enables AI driven/federated search while maintaining user content/security, with no performance degradation on either end. SmartHub is capable to integrate/pull with different backend/sources.”

Additionally, BA Insight’s collaboration with Amazon Web Services (AWS) is central to the team’s mission of delivering intelligent, secure, and scalable AI-driven search solutions. With the latest platform release, BA Insight introduces native integrations with Amazon Q Business and AWS generative AI assistant, enabling organizations to unlock conversational search and gain actionable insights across all content sources, securely and at scale. By working closely with AWS, BA Insight ensures customers benefit from seamless deployment, robust security, and continuous innovation, empowering organizations to maximize the value of their information and accelerate their AI journey.

“Integrating Amazon Q Business into the BA Insight Platform is a gamechanger for our customers,” continued Dan Doman. “This collaboration with AWS allows us to deliver next-generation AI capabilities that make enterprise search and AI enablement smarter, more intuitive, and ready for the future of work.”

The unified BA Insight enterprise search and AI enablement platform is available in AWS Marketplace. Learn more about BA Insight here.

About Upland Software

Upland Software (Nasdaq: UPLD) is a leader in AI-powered knowledge and content management software. Our solutions help enterprises unlock critical knowledge, automate content workflows, and drive measurable ROI—enhancing customer and employee experiences while supporting regulatory compliance. More than 1,100 enterprise customers rely on Upland to solve complex challenges and provide a trusted path for AI adoption. For more information, visit www.uplandsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260203690138/en/

Media Contact:

Lloyd Berry

media@uplandsoftware.com

512-960-1010

Source: Upland Software Inc.