Upland Qvidian Unveils 2025 AI Adoption Report, Highlighting Key Trends in Proposal Management

Key Terms

artificial intelligence technical

Artificial intelligence is the ability of computers and machines to perform tasks that typically require human thinking, such as understanding language, recognizing patterns, or making decisions. For investors, it matters because AI can enhance efficiency, uncover new insights, and enable smarter strategies, potentially impacting the value and performance of companies that develop or utilize this technology.

AI technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

RFP financial

A request for proposal (RFP) is a formal document a buyer issues asking suppliers to submit detailed bids for providing specific goods, services, or projects. For investors it matters because winning an RFP can lead to new contracts, predictable revenue and proof a company can compete for large deals, while losing or delayed RFPs can signal pipeline risk — think of it like a competitive job posting or auction for a business opportunity.

generative AI technical

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

AUSTIN, Texas--(BUSINESS WIRE)-- Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-powered knowledge and content management software, today announced that Upland Qvidian, an industry leader in proposal automation and RFP management, released its first annual report on the adoption of artificial intelligence (AI) throughout the proposal industry. The 2025 AI Adoption in Proposal Management: Trends and Observation Report is a technology-agnostic, industry-wide study that collects results and observations from global professionals working daily to adopt artificial intelligence in their proposal processes.

Building on Qvidian’s near 50 years of industry-leading experience, the report surveyed hundreds of global RFP and proposal professionals to examine current industry trends. Findings in the report spotlight the areas where AI drives real transformation and growth, while addressing the real-world concerns professionals face during AI implementation.

Highlights of the 2025 AI Adoption in Proposal Management: Trends and Observation Report include:

• Key data on the most strategic and tactical outcomes of implementing AI
• Crucial insights on the biggest organizational challenges to AI implementation

“Organizations face many challenges when implementing AI. Whether it be dealing with security concerns or democratizing buy-in across multiple dispersed teams, companies must tackle these challenges head-on as they adopt AI into their current processes,” said Shawn Freligh, Senior Vice President and General Manager at Upland Software. “At Qvidian, we’re dedicated to building the best complementary generative AI tools for our users and customers that create even more efficiency and personalization. We want tools that enhance productivity and deliver consistent, compliant, personalized, and responsive sales documents across the entire deal cycle.”

To learn more, download the full 2025 AI Adoption in Proposal Management: Trends and Observation Report.

About Upland Software

Upland Software (Nasdaq: UPLD) is a leader in AI-powered knowledge and content management software. Our solutions help enterprises unlock critical knowledge, automate content workflows, and drive measurable ROI—enhancing customer and employee experiences while supporting regulatory compliance. More than 1,100 enterprise customers rely on Upland to solve complex challenges and provide a trusted path for AI adoption. For more information, visit www.uplandsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251211389673/en/

Media Contact

Lloyd Berry

media@uplandsoftware.com

Source: Upland Software Inc.