UserTesting’s New Templates Help Companies Tap More Diverse Customer Perspectives
New templates enable organizations to reach diverse and inclusive audiences with greater ease, speed, and higher quality of insights
Research shows organizations that incorporate diversity, equity, and inclusion efforts into both their employee base and customer base will experience better business results. According to a recent Genpact report on technology and diversity, equity, and inclusion, it stated that “senior executives whose companies have embedded diversity, equity, and inclusion into their business are better positioned to take advantage of their companies’ recent technology investment and changing workplace models.” Additionally, according to the
This UserTesting template bundle is designed to provide organizations with guidance on how to find a diverse set of customers from the UserTesting Contributor Network as well as ask the right questions to garner perspectives to best inform strategy. Best practices are built in for screening contributors and making space for them to express their full identities. By doing so, they will hear from a set of more complete and representative customers on the following vectors, including: race and ethnicity, gender and sex, education status, and financial status.
Organizations can use UserTesting’s pre-built questions as-is or customize the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from a company’s own network of customers, partners, and employees.
“It’s enlightening to see organizations create more inclusive experiences at scale by seeing the world through the eyes of their very diverse customer base,” said
The new templates are focused on helping companies to best reach diverse and inclusive audiences and add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.
About UserTesting
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in
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Source: UserTesting