AUDIENCEX UNVEILS TRIO OF BREAKTHROUGH PERFORMANCE INNOVATIONS IN INTELLIGENT AUTOMATION
AUDIENCEX (VADP) has unveiled three major technological innovations to enhance marketing performance: Admatx, PriceFix, and AXi Simulator. The Admatx DSP platform integrates with The Trade Desk's Kokai infrastructure for AI-powered media buying across multiple channels. PriceFix introduces guaranteed CPA performance across channels with fixed pricing and real-time optimization. The AXi Simulator employs agentic AI to create synthetic personas for marketing scenario testing, reducing validation cycles from 8 weeks to 12 days while cutting research costs by 75%.
These innovations aim to help brands and agencies navigate challenging market conditions through intelligent automation, predictive analytics, and data science. The company's strategic enhancements focus on delivering improved ROI, operational efficiency, and performance predictability in uncertain economic times.
AUDIENCEX (VADP) ha presentato tre importanti innovazioni tecnologiche per migliorare le performance di marketing: Admatx, PriceFix e AXi Simulator. La piattaforma DSP Admatx si integra con l'infrastruttura Kokai di The Trade Desk per un acquisto media potenziato dall'AI su più canali. PriceFix garantisce performance CPA fisse su diversi canali con prezzi stabiliti e ottimizzazione in tempo reale. L'AXi Simulator utilizza un'AI agentica per creare personas sintetiche per testare scenari di marketing, riducendo i cicli di validazione da 8 settimane a 12 giorni e abbattendo i costi di ricerca del 75%.
Queste innovazioni sono pensate per supportare brand e agenzie nell'affrontare condizioni di mercato difficili grazie all'automazione intelligente, all'analisi predittiva e alla data science. Gli aggiornamenti strategici dell'azienda mirano a offrire un miglior ritorno sull'investimento, efficienza operativa e prevedibilità delle performance in tempi economici incerti.
AUDIENCEX (VADP) ha presentado tres innovaciones tecnológicas clave para mejorar el rendimiento del marketing: Admatx, PriceFix y AXi Simulator. La plataforma DSP Admatx se integra con la infraestructura Kokai de The Trade Desk para la compra de medios impulsada por IA en múltiples canales. PriceFix ofrece un rendimiento CPA garantizado en varios canales con precios fijos y optimización en tiempo real. El AXi Simulator utiliza IA agentiva para crear personas sintéticas para probar escenarios de marketing, reduciendo los ciclos de validación de 8 semanas a 12 días y disminuyendo los costos de investigación en un 75%.
Estas innovaciones buscan ayudar a marcas y agencias a enfrentar condiciones de mercado complejas mediante la automatización inteligente, analítica predictiva y ciencia de datos. Las mejoras estratégicas de la empresa se centran en ofrecer un mejor retorno de inversión, eficiencia operativa y predictibilidad del rendimiento en tiempos económicos inciertos.
AUDIENCEX (VADP)는 마케팅 성과 향상을 위한 세 가지 주요 기술 혁신인 Admatx, PriceFix, AXi Simulator를 공개했습니다. Admatx DSP 플랫폼은 The Trade Desk의 Kokai 인프라와 통합되어 AI 기반의 다채널 미디어 구매를 지원합니다. PriceFix는 고정 가격과 실시간 최적화를 통해 채널 전반에 걸쳐 보장된 CPA 성과를 제공합니다. AXi Simulator는 에이전트 AI를 활용해 마케팅 시나리오 테스트용 합성 페르소나를 생성하며, 검증 주기를 8주에서 12일로 단축하고 연구 비용을 75% 절감합니다.
이 혁신들은 지능형 자동화, 예측 분석, 데이터 과학을 통해 브랜드와 에이전시가 어려운 시장 환경을 극복할 수 있도록 돕는 것을 목표로 합니다. 회사의 전략적 개선은 불확실한 경제 상황 속에서 ROI 향상, 운영 효율성 및 성과 예측 가능성 제공에 중점을 두고 있습니다.
AUDIENCEX (VADP) a dévoilé trois innovations technologiques majeures pour améliorer la performance marketing : Admatx, PriceFix et AXi Simulator. La plateforme DSP Admatx s'intègre à l'infrastructure Kokai de The Trade Desk pour un achat média piloté par l'IA sur plusieurs canaux. PriceFix propose une performance CPA garantie sur plusieurs canaux avec des tarifs fixes et une optimisation en temps réel. L'AXi Simulator utilise une IA agentive pour créer des personas synthétiques afin de tester des scénarios marketing, réduisant les cycles de validation de 8 semaines à 12 jours tout en diminuant les coûts de recherche de 75 %.
Ces innovations visent à aider les marques et agences à naviguer dans des conditions de marché difficiles grâce à l'automatisation intelligente, l'analyse prédictive et la science des données. Les améliorations stratégiques de l'entreprise se concentrent sur l'amélioration du retour sur investissement, de l'efficacité opérationnelle et de la prévisibilité des performances en période économique incertaine.
AUDIENCEX (VADP) hat drei bedeutende technologische Innovationen vorgestellt, um die Marketingleistung zu verbessern: Admatx, PriceFix und AXi Simulator. Die Admatx DSP-Plattform integriert sich mit der Kokai-Infrastruktur von The Trade Desk für KI-gestützten Medieneinkauf über mehrere Kanäle. PriceFix bietet garantierte CPA-Leistung über Kanäle hinweg mit Festpreisen und Echtzeit-Optimierung. Der AXi Simulator nutzt agentenbasierte KI, um synthetische Personas für Marketing-Szenariotests zu erstellen und verkürzt Validierungszyklen von 8 Wochen auf 12 Tage bei gleichzeitiger Senkung der Forschungskosten um 75 %.
Diese Innovationen sollen Marken und Agenturen helfen, schwierige Marktbedingungen durch intelligente Automatisierung, prädiktive Analytik und Data Science zu meistern. Die strategischen Verbesserungen des Unternehmens zielen darauf ab, eine verbesserte Kapitalrendite, operative Effizienz und Leistungsvorhersagbarkeit in unsicheren wirtschaftlichen Zeiten zu bieten.
- Integration with The Trade Desk's Kokai infrastructure enhances AI-powered media buying capabilities
- PriceFix guarantees CPA outcomes across all cross-channel spend
- AXi Simulator reduces validation cycles from 8 weeks to 12 days
- Research costs reduced by up to 75% through AI-generated personas
- Real-time optimization and predictive modeling capabilities across platforms
- Market conditions described as challenging with tighter budgets in Q2
- Volatile economic climate affecting marketing industry
Game-changing advancements in self-serve media, guaranteed outcomes and agentic AI modeling deliver measurable growth for brands and agencies amid a turbulent Q2.
VENICE, CA, May 15, 2025 (GLOBE NEWSWIRE) -- As brands and agencies navigate a challenging Q2 marked by tighter budgets and heightened accountability, AUDIENCEX is setting a new industry standard with the launch of three key technology innovations. These advancements combine next-gen AI, data science, and predictive analytics to drive stability, scale, and superior ROI in uncertain economic times. The company is unveiling strategic enhancements across three core pillars: its self-serve DSP Admatx, its performance-guarantee cross-channel solution PriceFix, and the agentic AI-powered AXi Simulator.
“As the media landscape grows more complex, we’re delivering tools that don’t just adapt to change—they anticipate it,” said Jason Wulfsohn, Co-Founder of AUDIENCEX. “This expanded suite of intelligence automation tools reflects our commitment to helping marketers make smarter, faster, more accountable decisions that produce real business outcomes.”
Admatx: Self-Serve Media Buying, Redefined
AUDIENCEX’s proprietary DSP, Admatx, provides brands and agencies with direct, hands-on control of omnichannel campaigns—streamlined, efficient, and built for transparency.
- Integration with Kokai by The Trade Desk: will offer access to The Trade Desk’s new AI-powered infrastructure, automating and optimizing media buys with enhanced contextual signals and real-time adaptability.
- Next-Gen Omnichannel Access: Seamlessly plan and activate full-funnel campaigns across CTV, video, display, native, and audio—powered by real-time bidding and intelligent automation via The Trade Desk’s Kokai infrastructure.
- AI-Driven Optimization: Leverages The Trade Desk’s latest AI advancements—including enhanced contextual targeting, performance modeling, and dynamic decisioning—to drive smarter media mix allocation and continuous performance lift.
PriceFix: Guaranteed CPA Performance Across Channels
With PriceFix, AUDIENCEX delivers what many marketers have long sought: true performance certainty. This model guarantees CPA outcomes across every dollar of cross-channel spend.
- Fixed CPA Across Campaigns: Leverages advanced predictive modeling to predict outcomes and lock in performance-based pricing—AUDIENCEX takes on the risk.
- Data-Driven Optimization: Real-time adjustments informed by advanced margin modeling, CRM integrations, and historical benchmarks maximize return and scale.
- Comprehensive Support: From onboarding through quarterly reviews, clients receive strategic insights and end-to-end campaign execution to ensure consistent results.
AXi Simulator: Predictive Intelligence Through Agentic AI
Now part of the expanded AUDIENCEX Intelligence (AXi) suite, AXi Simulator uses synthetic personas to simulate human behavior across thousands of marketing scenarios—bringing unmatched foresight to campaign strategy.
- AI-Generated Personas: Psychographic, behavioral, and cultural data models generate lifelike consumer profiles to test message resonance, product-market fit, and audience alignment.
- Faster Go-To-Market: Projected 8-week reduction in validation cycles to just 12 days while reducing research costs by up to
75% and uncovering new audience segments ahead of launch. - Risk & Resonance Modeling: Pre-launch simulations detect cultural misalignment, brand resonance, or switch aversion—giving marketers a clear roadmap before real dollars are spent.
AUDIENCEX’s deep investment in AI and predictive technologies mirrors the trajectory of the industry’s most forward-thinking performance agencies, enabling exponential gains in speed, agility, and operational efficiency. Recognizing the need to shift toward intelligent automation has enabled AUDIENCEX to redefine the marketer’s playbook.
“By streamlining workflows, enhancing real-time market responsiveness, and automating complex decision-making processes, AUDIENCEX is helping its agency and brand clients scale faster, reduce waste, and consistently outperform legacy approaches” said Brittany Wray, VP Product and Technology at AUDIENCEX.
Together, these innovations reflect a bold, future-forward vision of what performance marketing can be in today’s volatile climate. By harnessing the power of emerging technologies across AI, data science, and automation, AUDIENCEX is not just responding to disruption—it’s leading it. With innovative performance differentiators built into every layer of its offering, AUDIENCEX is empowering agencies and brands to thrive, even in a down economy, ensuring every dollar works smarter, harder, and more predictably.
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas. For more information, visit https://audiencex.com/ or email hello@audiencex.com.
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FAQ
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