VENU Launches National Ad Campaign to Promote Sales of Its One-of-a-Kind Luxe FireSuites

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10/21/2025 - 08:00 AM

Airing on FOX, FOX Business, CNBC, Peacock Streaming, and Newsmax

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), the visionary owner, operator, and builder of upscale live music venues and premium hospitality destinations, announced today that starting October 15^th and continuing through November 15^th, the Company is running a nationally televised advertising campaign, airing on five of America’s largest media outlets, FOX News, FOX Business Channel, CNBC, Peacock Streaming and Newsmax.

Ford Amphitheater in Colorado Springs, CO

The campaign spotlights VENU’s newest investment pathway, its triple-net (“NNN”) Luxe FireSuite ownership program, designed for qualified investors seeking income-producing, long-term real estate assets with an anticipated 11% cap rate. This program allows investors to participate in the future of live entertainment through fractional real estate interests within one of VENU’s premium developments, while benefiting from expected returns and tenant-managed expenses under a traditional NNN lease structure. The Company expects to increase pricing of its Luxe FireSuites at the start of the new year, current pricing remaining in effect through December 31, 2025

The campaign highlights Luxe FireSuite ownership opportunities in the Company’s upcoming multi-seasonal venues, including the Sunset Amphitheaters powered by EIGHT Elite Light Beer in Broken Arrow, Oklahoma (Tulsa market), McKinney, Texas (Dallas market) and El Paso, Texas. The combined Luxe FireSuite inventory across VENU’s three near term upcoming markets total $334 million, of which $163 million, or 49% have already been sold. By market, Tulsa’s inventory totaled $80 million, of which 54% have been sold; McKinney’s totals $147 million, with 73% already sold; and El Paso’s inventory is valued at $106 million, with FireSuites opening for sale on September 8, 2025.

VENU’s ownership programs continue to see growing sales, with sales increasing 250% year over year, from $22.2 million in fiscal 2023 to $77.7 million in fiscal 2024. Building on this success, VENU expects FireSuite sales in 2025 to grow by at least 100 percent over the previous year.

“Our triple net lease program has attracted investors and music fans from across the country who see the strength in a model that projects to deliver a robust 11 percent return,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “Through VENU’s lease-back structure, investors are expected to not only earn reliable passive income and participate in expected asset appreciation, but they are also becoming part of a new era in live entertainment, one defined by ownership, access, and experience.”

Tulsa’s 12,500-capacity amphitheater completion is targeted to open Summer 2026, followed by the 20,000-capacity amphitheater in McKinney, dubbed the “grand-daddy of them all”, which is targeting to open its gates third quarter 2026. The 12,500-capacity Sunset Amphitheater at El Paso, located in what many consider to be one of the most vibrant and lucrative Latin music markets in the nation, is expected to open fourth quarter 2026.

VENU’s Luxe FireSuites are currently available through three ownership pathways, designed to meet a wide range of investor and music fans interests and goals. These include traditional all cash purchases, structured financing opportunities, and NNN agreements.

What is a Luxe FireSuite

Luxe FireSuites represent VENU’s signature ownership experience, offered at every VENU owned amphitheater. Each suite accommodates between four and ten guests, depending on the investment level, and blends lasting financial value with an unmatched atmosphere. Owners enjoy dedicated entry and VIP parking, in-suite service, and premium food and beverage, all from the best seats in the house.

With a limited number of FireSuites available at each location, these opportunities have quickly become some of the most sought after within the VENU portfolio. Once they are sold, they are gone, setting a new fan first benchmark for live entertainment that redefines what it means to not just attend a show, but to own part of the experience itself.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.