Kyivstar’s Uklon Launches Marketplace, Starting with Flower Delivery
Rhea-AI Summary
VEON (Nasdaq: VEON), parent of Kyivstar, announced the launch of Uklon Store, an in-app commerce marketplace within the Uklon ride-hailing app. The service starts with same-day flower delivery in Kyiv, leveraging Uklon’s 5.1 million active users in 1Q 2026 and third-party merchants.
Uklon Store supports Kyivstar’s digital operator strategy by deepening ecosystem engagement and opening new revenue streams beyond connectivity and mobility.
Positive
- Launch of in-app commerce marketplace Uklon Store within Uklon app
- Initial flower delivery service targets Kyiv with same-day fulfillment
- Access to 5.1 million active users in 1Q 2026 for marketplace
- Marketplace model connects third-party florists with Uklon’s delivery network
- Supports Kyivstar’s strategy to open new revenue streams beyond connectivity and mobility
Negative
- None.
News Market Reaction – VEON
In the Jun 11 session, VEON gained 2.06%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 09 | Leadership appointment | Positive | +1.0% | Appointment of Serkan Ozturk as Chief of Staff & Strategy Officer. |
| Jun 05 | Mobility acquisition | Positive | -0.3% | Uklon agrees to acquire E-wings for UAH 97.6 million to add micromobility. |
| Jun 03 | Earnings timing | Neutral | -4.9% | Announcement of the release date for 2Q26 and half-year results. |
| Jun 02 | Debt refinancing | Positive | +0.4% | Closure of USD 1.4 billion senior notes offering to refinance 2027 debt. |
| May 27 | Autonomy pilot | Positive | +2.0% | Launch of Ukraine’s first live autonomous vehicle testing with Uklon. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent VEON headlines tied to strategy, mobility, and financing most often saw share moves that aligned with the generally positive or strategic tone, with a couple of divergences on acquisition and earnings-date news.
Over the last weeks, VEON has highlighted strategic and financial steps supporting its digital-operator roadmap. These include an autonomous mobility pilot backed by a USD 1.3 billion infrastructure program, a USD 1.4 billion bond deal extending maturities, and Uklon’s planned E-wings acquisition for UAH 97.6 million. Leadership changes and an upcoming 2Q26 earnings date were also announced. Today’s Uklon Store launch continues this theme of expanding Kyivstar’s Ukrainian digital ecosystem beyond core connectivity.
Key Terms
micromobility technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Uklon Store, Uklon’s first move into everyday commerce, opens with flower deliveries in Kyiv. Customers can buy a bouquet in a few taps and have it delivered the same day by Uklon drivers.
Dubai, Kyiv, and New York, June 11, 2026 – VEON Ltd. (Nasdaq: VEON), a global digital operator and the parent company of Kyivstar Group Ltd. (Nasdaq: KYIV; KYIVW), today announced that Uklon, the ride-hailing service used by millions of Ukrainians every day, has opened Uklon Store, the company’s first step beyond mobility, travel and logistics into in-app commerce. Uklon Store is a new way to buy goods and have them delivered from right inside the Uklon app. The first items customers can order are flowers, available now in Kyiv.
Uklon is already part of daily life for the app’s 5.1 million active users in 1Q 2026. It is the ride-hailing app they open to get to work, to visit family, or to send a parcel across town. Uklon Store builds on that same app to make another everyday task simpler. Sending flowers for a birthday, an anniversary, or a thank you now takes a few taps, and a fresh bouquet arrives the same day.
Uklon Store operates as a marketplace for third-party merchants, with Uklon providing delivery for the goods they sell, complementing the company’s existing Uklon Delivery service. The flowers come from independent florists in Kyiv, and the same Uklon drivers who already move people and parcels handle delivery. As the service expands, Ukrainian businesses will gain access to more customers without having to build their own delivery operations, and customers get a growing selection of goods with the speed and reliability they have come to expect from Uklon.
“Our ambition is to be useful across all 1,440 minutes of our customers’ day. Uklon Store is the latest way we are delivering on that ambition,” said Kaan Terzioglu, Chief Executive Officer of VEON Group. “The same app millions of Ukrainians already trust for a ride can become the place they turn to for the things they need every day. Flowers are the first step, and there is more to come.”
Uklon Store joins a growing range of services in the Uklon app, alongside ride-hailing, delivery, bus tickets and micromobility (from the planned acquisition of e-scooter operator E-wings). Each one gives Ukrainians another reason to rely on Uklon, and together they make it a bigger part of everyday life and a stronger pillar of Kyivstar’s digital business in Ukraine. For Kyivstar, Uklon Store is the digital operator strategy in action: building new services on a platform customers already use every day, deepening engagement across the group’s digital ecosystem, and opening new revenue streams beyond connectivity and mobility.
About VEON
VEON is a digital operator that provides connectivity and digital services to over 150 million connectivity customers and more than 228 million digital users. Operating across five countries that are home to more than
About Uklon
Uklon is a technology company that developed the eponymous ride-hailing platform. Founded in Kyiv in 2010, Uklon is one of the leaders in the ride-hailing market in Ukraine. The company’s digital service ecosystem includes Uklon Delivery (delivery service), Uklon Ads (advertising platform) and Uklon Travel (trips). As of March 2026, the Uklon services are available in 27 cities in Ukraine and on the territory of the Bukovel tourist complex. The company also operates in Tashkent, Uzbekistan.
About Kyivstar Group Ltd.
Kyivstar Group Ltd. (“Kyivstar”) is a Nasdaq-listed holding company that operates JSC Kyivstar, Ukraine’s leading digital operator and the first Ukrainian company to list on a U.S. stock exchange. Kyivstar’s companies provide a broad range of connectivity and digital services, including mobile and fixed-line voice and data, ride-hailing, e-health, digital TV, and enterprise solutions such as Big Data, cloud, and cybersecurity. For more information, please visit https://investors.kyivstar.ua.
Forward-Looking Statements
This release contains “forward-looking statements,” as the phrase is defined in Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended, including in relation to VEON’s digital operator strategy and Uklon Store.
VEON media contact
pr@veon.com
