VEON and Hala to Explore Partnership in Ride-hailing Services
Rhea-AI Summary
VEON (Nasdaq: VEON) signed a Memorandum of Understanding with Dubai's Hala on 17 February 2026 to explore cooperation in ride‑hailing and mobility across VEON operating markets.
The MoU frames evaluation of joint market entry, integration with VEON's digital ecosystem and leverages VEON's existing ride‑hailing experience and Hala's UAE platform expertise. VEON serves ~140 million digital users monthly across markets reaching 530 million people.
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Key Figures
Market Reality Check
Peers on Argus
Momentum data shows mixed peer action: LBTYB down 3.34% while SKM is up 7.25%, with no clear sector-wide move and no same‑day peer news flagged.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 30 | AI analytics partnership | Positive | -1.9% | Group-wide rollout of MindBridge AI analytics to strengthen controls. |
| Jun 03 | Infra partnership close | Positive | -5.9% | Completion of $562.7M Pakistan infrastructure transfer to Engro Connect. |
| May 23 | Infra deal approvals | Positive | -0.9% | Regulatory approvals for Deodar asset transfer and debt guarantee. |
| Dec 11 | Kazakh LLM launch | Positive | +3.4% | Launch of open-source Kazakh LLM via national AI consortium. |
| Dec 05 | Engro infra partnership | Positive | +1.9% | Announcement of strategic infrastructure partnership with Engro in Pakistan. |
Partnership announcements have often seen muted to negative next‑day moves, despite strategically positive narratives.
Recent history for VEON’s partnership news shows a mix of strategic tech and infrastructure deals. The MindBridge AI analytics partnership on Jan 30, 2026 and multiple Engro infrastructure agreements in Pakistan, plus the Kazakh language LLM collaboration in Dec 2024, all aimed to deepen VEON’s digital and asset‑light strategy. Price reactions have been negative on three of these five days, suggesting the market has not consistently rewarded partnership headlines, which frames the Hala ride‑hailing MoU as another step in a longer digital‑ecosystem build‑out.
Historical Comparison
Past VEON partnership news (5 events) averaged a -0.68% next‑day move, showing generally muted to cautious market reactions to similar strategic collaborations.
Partnerships have expanded from infrastructure sharing and AI analytics to national-language AI models; the Hala MoU extends this ecosystem-building into mobility and ride-hailing across VEON’s core markets.
Market Pulse Summary
This announcement outlines VEON’s plan to explore a ride‑hailing partnership with Hala across markets totaling 530 million people and about 140 million monthly digital users. It extends a broader ecosystem strategy seen in prior AI and infrastructure partnerships. Investors may focus on how any eventual agreement scales beyond Ukraine and Uzbekistan, the structure of collaboration models, and how mobility services integrate with existing financial, healthcare, and marketplace offerings across VEON’s five core markets.
Key Terms
memorandum of understanding regulatory
mou regulatory
ride-hailing technical
e-hailing technical
digital ecosystem technical
AI-generated analysis. Not financial advice.
Dubai, February 17, 2026 – VEON Ltd. (Nasdaq: VEON), a global digital operator (“VEON” or “the Company”), announces that it has signed a Memorandum of Understanding with Hala, Dubai’s leading local e-hailing taxi solution and a joint venture between Dubai’s Roads and Transport Authority (RTA) and Careem, to explore cooperation in expanding ride‑hailing and mobility services across VEON’s operating markets. The Memorandum of Understanding (MoU) was signed last week at VEON’s headquarters in Dubai.
The MoU establishes a framework for evaluating joint market entry and expansion opportunities, building on VEON’s existing experience in ride-hailing in Ukraine and Uzbekistan. VEON aims to leverage Hala’s operational expertise alongside its own digital scale and local market presence across frontier markets. The companies will also explore potential areas of integration within VEON’s broader digital ecosystem.
VEON Group CEO Kaan Terzioglu said: “At VEON, we are building digital services that improve the lives of our customers every day in some of the most exciting and underserved markets of our region. With our existing ride‑hailing operations in Ukraine and Uzbekistan, we already see strong demand for locally-built, locally-relevant solutions that give us the opportunity to deliver valuable experiences to our customers with multiple touchpoints on any given day. Our partnership with Hala has the potential to significantly accelerate the scale and impact of our mobility service offerings across our other markets.”
Khaled Nuseibeh, CEO of Hala, said: “Hala has developed a scalable ride-hailing platform in the UAE built around operational efficiency, technology integration and consistent service delivery. Through this MoU with VEON, we are exploring how that experience can support expansion into new markets where VEON already has strong digital reach and customer relationships. By combining VEON’s scale and ecosystem with Hala’s mobility expertise, we see potential to develop locally relevant ride-hailing platforms that integrate seamlessly with other digital services.”
The MoU signing ceremony was attended by Kaan Terzioglu, VEON Group CEO, Vitaly Shmakov, VEON’s Chief Investment Officer, Khaled Nuseibeh, CEO of Hala, and senior leadership from both organizations.
VEON and Hala plan to jointly assess the commercial, operational, and technological foundations for locally rooted ride‑hailing platforms to serve VEON’s markets. This includes evaluating collaboration models, customer acquisition strategies, and opportunities for future expansion.
VEON operates in Pakistan, Ukraine, Kazakhstan, Uzbekistan and Bangladesh – five markets that are home to 530 million people,
About VEON
VEON is a digital operator that provides connectivity and digital services to nearly 150 million connectivity and 140 million digital users. Operating across five countries that are home to more than
About Hala
Hala is Dubai’s most convenient e-hailing taxi solution, easily booked through the Careem app. A joint venture between Careem and the Roads and Transport Authority (RTA), Hala leverages Careem’s ride-hailing technology and the local knowledge of the RTA to provide the most reliable and convenient rides across Dubai and Ras Al Khaimah. With a motivation to continuously elevate customer experience in public transportation, Hala has unlocked this incredible region by keeping Dubai connected and moving.
www.halaride.com
Forward-Looking Statements Disclaimer
This release contains “forward-looking statements”, within the meaning of the Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. Such forward-looking statements include, but are not limited to, statements relating to VEON’s execution of its digital operator strategy and its expansion of ride-hailing services to new markets. There are numerous risks, uncertainties that could cause actual results and performance to differ materially from those expressed by such statements, including risks relating to uncertainty over VEON’s execution of its digital operator strategy and its expansion of ride-hailing services to new markets, among others discussed in the section entitled “Risk Factors” in VEON’s 2024 Form 20-F filed with the SEC on April 25, 2025 and other public filings made by VEON with the SEC. The forward-looking statements contained herein speak only as of the date of this release and VEON disclaims any obligation to update them, except as required by law.
Contact Information
VEON
Hande Asik
Chief Communications and Strategy Officer
pr@veon.com
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