Guinness World Records Teams with Veritone to Launch New Archive of Record-Breaking Footage
Veritone’s AI-powered Digital Media Hub will enable broadcasters, brands and creators across the globe to access Guinness World Records’ iconic footage
Designed for today’s dynamic content ecosystem, Guinness World Records’ DMH features captivating record-breaking footage from TV archives and user-generated submissions. Users can seamlessly preview, share and license both video and award-winning high-resolution stills.
“The launch of our digital content hub is a key moment for us, as it allows us to share and celebrate record-breaking achievements with a broader audience in a new and innovative way,” said Katie Forde, SVP TV & Digital at Guinness World Records. “We now have the ability to efficiently manage and monetize our extensive archive, bringing extraordinary moments from our 70-year history to creators, producers, advertisers, and publishers around the world.”
This AI-powered platform is the first of its kind for Guinness World Records, representing an impactful leap forward in how its global audience engages and interacts with its renowned collection. By leveraging Veritone’s DMH, Guinness World Records will broaden access to its record-breaking content and monetize this footage, helping the company reach new markets and capitalize on growing demand.
“Veritone’s advanced AI technology is enabling Guinness World Records to deliver a new level of accessibility and usability for their iconic content,” said Sean King, Chief Revenue Officer and GM of Veritone Commercial. “The launch of this content hub demonstrates how Veritone’s AI solutions can transform traditional media libraries into dynamic, revenue-generating platforms that serve diverse and growing audiences.”
Veritone’s cloud-native, AI-powered Digital Media Hub allows organizations to enable media management, distribution and monetization activities. It uses advanced AI to ingest, index and organize digital assets, making it easy for users to search, preview and license specific clips.
The collaboration between Veritone and Guinness World Records comes at a critical time as the media landscape continues to undergo rapid digital transformation.
This partnership underscores how AI is helping content rights holders tap into new revenue streams and amplify their media assets. As demand for fresh, engaging content grows across broadcast, digital and branded platforms, Guinness World Records’ new content hub offers creators, advertisers and producers a powerful resource to bring their storytelling to life.
About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit veritone.com.
About Guinness World Records
What’s the fastest game bird in
Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions.
Through our in-house production arm, GWR Studios, we create standout content for broadcasters, brand partners and digital platforms.
GWR Entertainment brings the best of the GWR brand to life in a diverse range of live experiences where visitors can discover and even attempt official world records.
Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.
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Media Contact:
Nicholas Budler
Senior Manager, Technology
nbudler@webershandwick.com
Source: Veritone, Inc.
