Vertiqal Studios and HSAD Announce Strategic Partnership to Expand Virtual Production Capabilities and Scalable Content Solutions

Rhea-AI Summary

Vertiqal Studios (OTC:VERTF) announced a strategic partnership with HSAD (part of LG Group) to access HSAD's Virtual Production Studio (VPS) at LG's North American HQ in Englewood Cliffs, NJ. The VPS uses LG Magnit Micro LED two-wall displays to produce high-resolution, green-screen-free 3D environments for scalable, rapid content production. Vertiqal will leverage the VPS for social-first and large-scale experiential activations and HSAD will gain broader client access to its virtual production services. Vertiqal has VPS productions scheduled with major sports leagues in November 2025.

Positive

• Access to LG Magnit Micro LED two-wall VPS technology
• VPS productions scheduled with major sports leagues in November 2025

Negative

• None.

Toronto, Ontario--(Newsfile Corp. - October 9, 2025) - Vertiqal Studios Corp. (TSX: VRTS) (FSE: 9PY0) ("Vertiqal" or the "Company"), a leading digital publisher and social-first production studio, today announced a strategic partnership with HSAD, a full-service global advertising agency, which is part of the LG Group. This collaboration will leverage HSAD's state-of-the-art Virtual Production Studio (VPS), located at LG's North American headquarters in Englewood Cliffs, New Jersey, providing Vertiqal with enhanced production capabilities and HSAD with expanded client access to their virtual production services.

HSAD, which is LG's global advertising partner, offers creative development, brand strategy, media planning, digital campaigns, product marketing, event activations, and virtual production services. The VPS features a two-wall display system powered by LG's Magnit Micro LED technology, delivering high-resolution, fine-pixel-pitch backgrounds that create immersive 3D environments and seamless visual effects without the need for a traditional green screen. This technology enables rapid content production, allowing brands to bring virtually any creative vision to life efficiently, sustainably, and at scale.

Through this partnership, Vertiqal Studios can continue to provide cutting-edge activations, ranging from social-first campaigns to large-scale experiential content. By leveraging HSAD's Virtual Production Studio, Vertiqal can execute high-impact productions without the overhead of always-on operations, delivering flexible, productized solutions that meet the demands of today's fast-moving digital landscape.

"Vertiqal is constantly exploring ways to push the boundaries of production for our clients and scale with their needs," said Jon Dwyer, Chairman & CEO of Vertiqal Studios. "Our partnership with HSAD gives us access to unparalleled virtual production technology, allowing us to scale projects, innovate creatively, and deliver high-quality campaigns that resonate with audiences globally. Vertiqal Studios is proud to be a commercial partner of HSAD in-market, bringing HSAD's best-in-class virtual production curation to our clients."

HSAD benefits from Vertiqal's direct media sales expertise, providing a channel to showcase the VPS to a broader set of clients while driving adoption of their services across new campaigns and formats. This mutually beneficial relationship positions both companies for larger-scale opportunities, allowing Vertiqal to pursue multi-million-dollar activations and enabling HSAD to proliferate its services and capabilities.

"HSAD has always focused on delivering innovative marketing solutions for LG, and this partnership allows us to extend that expertise to new audiences and formats," said Vanessa Marquez, Head of Client Services and New Business at HSAD. "Collaborating with Vertiqal enables us to demonstrate the full potential of our Virtual Production Studio while giving brands access to world-class production and creative solutions."

The partnership is already in action, with Vertiqal scheduled to produce upcoming content for partnerships with major sports leagues in November 2025 at the VPS. Looking ahead, both companies plan to expand the scope of their collaboration, delivering cutting-edge content across digital and experiential channels while driving efficiency, scalability, and creative excellence.

About Vertiqal Studios
Vertiqal Studios is a social-first digital publisher and video-production studio specializing in creating trend-driven content, immersive experiences, and high-quality campaigns at scale. Leveraging a direct media sales model and in-house production capabilities, Vertiqal connects brands with audiences through innovative storytelling across TikTok, YouTube, Snapchat, Instagram, Twitch, and more. For more information, visit https://vertiqalstudios.com.

About HSAD
HSAD originated as the full-service global advertising agency for the LG Group, delivering brand marketing, creative development, media planning, digital campaigns, product marketing, and virtual production services. With operations in North America, Europe, and South Korea, HSAD drives clients' brand messages and market presences through innovative, scalable, and data-informed marketing solutions.

Media Contact
Press Inquiries Email: info@vertiqalstudios.com
Investor Relations Email: ir@vertiqalstudios.com

Forward-Looking Statements
This news release contains forward‐looking statements and forward‐looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward‐looking statements or information. The forward‐looking statements and information are based on certain key expectations and assumptions made by management of the Company. Although management of the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward‐looking statements and information since no assurance can be given that they will prove to be correct.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward‐looking statements and information address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on the forward‐looking statements and information contained in this news release.

The forward‐looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward‐looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/269793

FAQ

What does the Vertiqal and HSAD partnership mean for VERTF shareholders?

The partnership gives Vertiqal access to HSAD's advanced VPS technology, enabling scalable virtual productions that could support larger activations and content volume.

When will Vertiqal use HSAD's VPS for major productions under VERTF?

Vertiqal is scheduled to produce content at HSAD's VPS with major sports leagues in November 2025.

What VPS technology will Vertiqal access through HSAD for VERTF projects?

Vertiqal will use a two-wall Virtual Production Studio powered by LG Magnit Micro LED for high-resolution, green-screen-free environments.

How does HSAD benefit from the partnership with Vertiqal (VERTF)?

HSAD gains expanded client access and media-sales channels through Vertiqal's direct media sales expertise to drive adoption of VPS services.

Will the Vertiqal-HSAD partnership increase production speed and sustainability for VERTF projects?

Yes; the VPS is described as enabling rapid, efficient, and more sustainable content production without traditional green screens.