VinFast knows: For Americans, cars are family members, often even given names
VinFast (NYSE:VFS) released a marketing-focused press release highlighting how Americans view their cars as family members, using this insight to position their VF 8 electric vehicle in the U.S. market. According to a survey, 51% of car owners consider their vehicles part of their family, with many giving them names and regularly talking to them.
The VF 8 is offered at a starting MSRP of $39,900 for the Eco trim and $44,900 for the Plus trim, with leasing options starting at $269 per month. The vehicle comes with a 10-year/125,000-mile warranty and includes features such as a 15.6-inch infotainment screen, advanced driver assistance systems, and premium vegan leather upholstery in the Plus version.
VinFast (NYSE:VFS) ha pubblicato un comunicato stampa incentrato sul marketing, evidenziando come gli americani considerino le loro auto come membri della famiglia, utilizzando questa percezione per posizionare il loro veicolo elettrico VF 8 nel mercato statunitense. Secondo un sondaggio, il 51% dei proprietari di auto vede il proprio veicolo come parte della famiglia, con molti che gli danno un nome e parlano regolarmente con esso.
Il VF 8 è disponibile a un prezzo di partenza di 39.900$ per la versione Eco e 44.900$ per la versione Plus, con opzioni di leasing a partire da 269$ al mese. Il veicolo include una garanzia di 10 anni o 125.000 miglia e offre caratteristiche come uno schermo infotainment da 15,6 pollici, sistemi avanzati di assistenza alla guida e rivestimenti in pelle vegana premium nella versione Plus.
VinFast (NYSE:VFS) lanzó un comunicado de prensa enfocado en marketing que destaca cómo los estadounidenses ven sus autos como miembros de la familia, utilizando este insight para posicionar su vehículo eléctrico VF 8 en el mercado de EE. UU. Según una encuesta, el 51% de los propietarios de autos consideran sus vehículos parte de la familia, muchos les ponen nombre y les hablan regularmente.
El VF 8 se ofrece con un precio inicial de 39,900 dólares para la versión Eco y 44,900 dólares para la versión Plus, con opciones de arrendamiento desde 269 dólares al mes. El vehículo incluye una garantía de 10 años o 125,000 millas y cuenta con características como una pantalla de infoentretenimiento de 15.6 pulgadas, sistemas avanzados de asistencia al conductor y tapicería premium de cuero vegano en la versión Plus.
VinFast (NYSE:VFS)는 미국인들이 자동차를 가족 구성원으로 여긴다는 점에 주목한 마케팅 중심 보도자료를 발표하며, 이 인사이트를 활용해 VF 8 전기차를 미국 시장에 선보였습니다. 설문조사에 따르면 자동차 소유자의 51%가 차량을 가족의 일부로 생각하며, 많은 이들이 차량에 이름을 붙이고 정기적으로 대화한다고 합니다.
VF 8은 Eco 트림 기준 최저 권장소비자가격 39,900달러, Plus 트림은 44,900달러에 제공되며, 리스 옵션은 월 269달러부터 시작합니다. 차량은 10년/12만5천 마일 보증을 제공하며, 15.6인치 인포테인먼트 스크린, 첨단 운전자 지원 시스템, Plus 버전의 프리미엄 비건 가죽 시트 등의 기능을 포함합니다.
VinFast (NYSE:VFS) a publié un communiqué de presse axé sur le marketing, mettant en avant la manière dont les Américains considèrent leurs voitures comme des membres de la famille, utilisant cette perception pour positionner leur véhicule électrique VF 8 sur le marché américain. Selon une enquête, 51% des propriétaires de voitures considèrent leur véhicule comme un membre de la famille, beaucoup leur donnent un nom et leur parlent régulièrement.
Le VF 8 est proposé à un prix de départ de 39 900 $ pour la version Eco et 44 900 $ pour la version Plus, avec des options de location à partir de 269 $ par mois. Le véhicule bénéficie d’une garantie de 10 ans ou 125 000 miles et comprend des caractéristiques telles qu’un écran d’infodivertissement de 15,6 pouces, des systèmes avancés d’aide à la conduite et une sellerie en cuir vegan premium dans la version Plus.
VinFast (NYSE:VFS) veröffentlichte eine marketingorientierte Pressemitteilung, die hervorhebt, wie Amerikaner ihre Autos als Familienmitglieder betrachten und nutzt diese Erkenntnis, um ihr elektrisches Fahrzeug VF 8 auf dem US-Markt zu positionieren. Einer Umfrage zufolge betrachten 51% der Autobesitzer ihr Fahrzeug als Teil der Familie, viele geben ihrem Auto einen Namen und sprechen regelmäßig mit ihm.
Der VF 8 wird ab einem UVP von 39.900 USD für die Eco-Ausstattung und 44.900 USD für die Plus-Ausstattung angeboten, mit Leasingoptionen ab 269 USD pro Monat. Das Fahrzeug verfügt über eine 10-Jahres-/125.000-Meilen-Garantie und bietet Features wie einen 15,6-Zoll-Infotainment-Bildschirm, fortschrittliche Fahrerassistenzsysteme und eine Premium-Veganleder-Ausstattung in der Plus-Version.
- Competitive pricing with MSRP starting at $39,900 and leasing from $269/month
- Extensive 10-year/125,000-mile vehicle warranty and 10-year unlimited mileage battery warranty
- Comprehensive feature set including 15.6-inch screen and advanced driver assistance systems
- 0% interest financing available
- None.
"The Bug Slayer", "Earth Mover", "Baby Sweet Lil' Kayden", "Fancy Jenny".
Wondering what these names are? They're just some of the loving nicknames Americans give their cars. Does your car have a name? Do you chat with it regularly, or even feel a pang of guilt driving another vehicle? If so, you're definitely not alone.
The Deep Connection: Cars Are Family Now
Polls reveal that a significant majority of drivers consider their cars full-fledged family members. Almost as many owners strengthen this bond by giving their four-wheeled companions names. Furthermore, a substantial number of these owners regularly talk to their cars.
Every day, our cars take us to work, keep us warm on a cold commute, and sometimes even give us an adrenaline rush when we hit the gas. In many ways, our cars can reflect who we are. It's no wonder people give them nicknames, get custom license plates, or hang unique air fresheners.
What's more, for many, a car can become a true protector, earning deep gratitude and forging an even stronger bond after keeping them safe in a collision.
A survey of 2,000 car owners, conducted by OnePoll on behalf of Meineke, a car care center, explored people's feelings toward their vehicles and their preferences for future ownership.
The survey revealed that
VinFast VF 8: Designed as a Trusted Family Companion
When VinFast prepared to launch its vehicles in the U.S. market, they had a clear vision: to make the car a true family member.
The Vietnamese automaker based its entry into the American landscape on three main pillars: high-quality products, inclusive pricing, and outstanding aftersales policy.
Currently, the VF 8 boasts a competitive MSRP starting at just
The VF 8 also comes with an exceptional warranty package: 10 years or 125,000 miles for the vehicle itself, plus a 10-year unlimited mileage warranty for the battery in non-commercial use.
With such an accessible price and robust support, adding a new "family member" like the VinFast VF 8 to your household has never been easier.
A Closer Look at the VF 8's Standout Features
VinFast's "inclusive" pricing means that while their vehicles might not have the absolute lowest price on the market, they are exceptionally well-equipped for their cost.
For instance, the VF 8 Plus version elevates the driving experience with premium vegan leather upholstery. The driver's seat offers 12-way power adjustments, along with heating, ventilation, and memory functions, ensuring optimal comfort on every journey.
Technologically, the VF 8 boasts a expansive 15.6-inch infotainment screen and a Head-Up Display, providing drivers with essential information at a glance. Safety is paramount, with 11 airbags strategically placed to protect all occupants.
Both the Eco and Plus versions come fully equipped with an advanced Driver-Assistance System (ADAS). This comprehensive suite includes traffic jam assist, highway assist, lane departure warning, lane keep assist, and lane centering assist. Drivers will also appreciate popular features like adaptive cruise control, intelligent speed adaptation, forward collision warning, rear cross-traffic alert, and blind-spot warning. Maneuvering the VF 8 is made easier with park assist and a 360-degree surround-view monitor.
Adding another layer of convenience and fun, the VF Connect app allows drivers to personalize their experience. Features like camp mode, pet mode, and valet mode cater to various needs, while integrated games and utilities offer entertainment.
The VinFast VF 8 is clearly positioning itself as a compelling option for
So, what will you name your VF 8?
(1) https://wkml.com/2024/03/27/some-people-consider-their-cars-family/
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SOURCE Vinfast Auto LLC
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