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BET has launched two new series, “Boiling Point” and “Disrupt & Dismantle”, as part of its initiative “Content For Change”. These series will premiere on February 21, starting at 8 PM ET/PT, aiming to address systemic racism and injustices in America. “Boiling Point” focuses on historical flashpoints like the L.A. Riots and the killing of George Floyd, while “Disrupt & Dismantle”, hosted by Soledad O’Brien, tackles contemporary issues affecting Black communities. Both series aim to educate viewers and spark actionable change.
BET, in collaboration with CBS News, is set to air a special titled “BET + CBS News Present Cicely Tyson: In Her Own Words” on January 31 at 7:00 PM ET/PT. Hosted by Gayle King, the program will feature rare excerpts from Cicely Tyson's final interview, highlighting her 70-year career and groundbreaking achievements, including being the first Black actress to co-star in a primetime drama. Tyson’s legacy includes an Emmy, a Tony, an Honorary Academy Award, and her recent induction into the Television Hall of Fame.
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ViacomCBS announced the launch of its streaming service, Paramount+, set for March 4, 2021, in the U.S. The service will expand internationally, debuting in Latin America on the same date, followed by the Nordics on March 25, 2021, and Australia later in the year. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021. An investor event is scheduled for February 24, 2021, to present financial results and discuss the streaming strategy, including Paramount+, Pluto TV, and SHOWTIME® OTT.
BET, a subsidiary of ViacomCBS (NASDAQ: VIACA, VIAC), has partnered with Together Beat Hate ([tbh]) to combat antisemitism and prejudice. This collaboration, announced for National Religious Freedom Day and Martin Luther King Jr. Day, aims to highlight leaders fighting against hate. Key historical figures like Martin Luther King Jr. and Rabbi Joachim Prinz will be recognized. BET emphasizes the importance of empathy among marginalized groups, urging the public to celebrate their own heroes using the hashtag #tbhBET on social media. The campaign reinforces the value of compassion in building communities.
BET announces its live coverage of the historic Biden/Harris inauguration with BET NEWS Presents: Inauguration 2021, co-anchored by Soledad O’Brien and Marc Lamont Hill. The coverage begins on January 20 at 11:00 am ET and will include exclusive commentary, on-site reports, and interviews with notable figures such as Kamala Harris and James Clyburn. BET Digital will launch a microsite, BETCelebratesHer.com, honoring Black women’s achievements, in collaboration with Unilever/Dove.
BET has announced that “Tyler Perry’s The Oval” season two will premiere on February 16, 2021, at 10:30 PM ET/PT, shifting to its regular slot of 9 PM ET/PT starting February 23. The series, a hit among African Americans, showcases the personal lives of the White House staff. Additionally, “Tyler Perry’s Madea’s Farewell Play” will air at 8 PM ET/PT on the same date, marking its television debut. Both productions are executive produced by Tyler Perry and promise to deliver an entertaining cultural experience.
ViacomCBS and DISH Media have achieved a groundbreaking milestone in broadcast television by implementing the first-ever addressable ad impressions within a live national broadcast. This was executed via DISH’s 9 million household footprint, utilizing Adcuratio's innovative signaling solution. This advancement merges the extensive reach of national broadcasts with the precision targeting capabilities of household addressable advertising. Executives from ViacomCBS and DISH Media emphasized its significance for attracting larger national advertising budgets and enhancing the addressable TV advertising landscape.
Nickelodeon will debut the CG-animated series Deer Squad in the U.S. on January 25 at 9 a.m. (ET/PT). This collaboration with iQIYI and ViacomCBS targets a global audience and aims to develop children's content. Deer Squad has achieved strong viewership internationally, becoming the top-rated kids' show in regions like the Philippines, and ranking high in Australia and the UK. The series follows four heroic deer friends who protect their home using special powers. A second season is already in production, marking a significant partnership for Nickelodeon with Chinese-origin content.