Viomi Technology Co., Ltd Appoints Malaysian Pop Star Shila Amzah as Brand Ambassador and Announces New AI Water Purifier Launch in Malaysia

Rhea-AI Summary

Viomi Technology (NASDAQ: VIOT) on October 20, 2025 announced the appointment of Malaysian singer Shila Amzah as its brand ambassador in Malaysia and confirmed a product launch event on October 30, 2025.

At the event Viomi will unveil INNO, a new AI water purifier featuring the company’s proprietary mineralization technology. INNO is available for pre-sale in Malaysia and is positioned to extend Viomi’s household water solutions and its "AI for Better Water" brand mission as part of a Southeast Asia expansion strategy.

GUANGZHOU, China, Oct. 20, 2025 (GLOBE NEWSWIRE) -- Viomi Technology Co., Ltd (“Viomi” or the “Company”) (NASDAQ: VIOT), a leading technology company for home water solutions in China, today announced the appointment of renowned Malaysian singer Ms. Shila Amzah as its brand ambassador in Malaysia. Ms. Amzah will join Viomi for a product launch event in Malaysia on October 30, where the Company will unveil its new AI water purifier, INNO, designed to bring a smarter and safer drinking water lifestyle to local households.

Mr. Xiaoping Chen, Founder and CEO of Viomi, commented: “We are thrilled to welcome Ms. Shila Amzah as our brand ambassador in Malaysia. Together, at our upcoming product launch event, we will unveil our new AI water purifier – INNO. Featuring Viomi’s proprietary mineralization technology, INNO is already available for pre-sale in Malaysia, which embodies our commitment to a high-quality, healthy lifestyle and is poised to redefine the home drinking water experience for consumers.

“Since its founding, Viomi has been dedicated to innovating in water purification. The Company continuously refines its household water purification solutions, using AI technology to create new possibilities for healthy living while driving the industry forward. This partnership with Ms. Amzah is a key step in Viomi’s strategy to expand into the Southeast Asian market, and will better showcase Viomi’s brand mission of ‘AI for Better Water,’ aiming to bring a more wonderful, healthy, and sustainable smart experience to household users worldwide.”

About Viomi Technology

Viomi’s mission is “AI for Better Water,” utilizing AI technology to provide better drinking water solutions for households worldwide.

As an industry-leading technology company in home water solutions, Viomi has developed a distinctive “Equipment + Consumables” business model. By leveraging its expertise in AI technology, intelligent hardware and software development, the Company simplifies filter replacement and enhances water quality monitoring, thereby increasing the filter replacement rate. Its continuous technological innovations extend filter lifespan and lower user costs, promoting the adoption of water purifiers and supporting a healthy lifestyle while effectively addressing the rising global demand for cleaner, fresher and healthier drinking water. The Company operates a world-leading “Water Purifier Gigafactory” with an integrated industrial chain that boasts optimal efficiency and facilitates continuous breakthroughs in water purification. This state-of-the-art facility enables Viomi to achieve economies of scale and accelerate the global popularization of residential water filtration.

For more information, please visit: https://ir.viomi.com.

For investor and media inquiries, please contact:

In China:
Viomi Technology Co., Ltd
Claire Ji
E-mail: ir@viomi.com.cn

In the United States:
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: viomi@tpg-ir.com

A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/a71f931c-2c6b-4b12-a4b9-f3cdc40df748

FAQ

What did Viomi (NASDAQ: VIOT) announce on October 20, 2025 regarding Malaysia?

Viomi appointed Malaysian singer Shila Amzah as brand ambassador and announced an October 30, 2025 product launch in Malaysia.

When and where will Viomi unveil the INNO AI water purifier (VIOT)?

Viomi will unveil the INNO AI water purifier at a launch event in Malaysia on October 30, 2025.

What are the key features of Viomi's INNO water purifier announced for Malaysia?

INNO is described as an AI water purifier that uses Viomi’s proprietary mineralization technology to support a smarter drinking water experience.

Is Viomi's INNO water purifier available to buy in Malaysia (VIOT)?

Yes. Viomi said INNO is available for pre-sale in Malaysia ahead of the October 30 launch.

How does the Shila Amzah partnership fit Viomi’s strategy (VIOT)?

Viomi says the ambassador partnership supports its Southeast Asia expansion and aims to showcase the company’s "AI for Better Water" brand mission to local households.