VIP Play, Inc. and Kambi Group agree to multi-year online sportsbook partnership
Rhea-AI Summary
VIP Play Inc (OTC:VIPZ) has signed a multi-year agreement with Kambi Group to power their sportsbook operations in Tennessee and future US markets. The company, which acquired ZenSports platform in 2022 and has operated in Tennessee since July 2023, will upgrade its mobile sportsbook offering using Kambi's Turnkey Sportsbook solution. The partnership aims to create a premium, customer-centric experience by combining Kambi's technology with VIP Play's proprietary technology to build a customized platform. VIP Play also plans to offer iCasino services in permitted US states.
Positive
- Strategic partnership with established sportsbook technology provider Kambi Group
- Expansion potential into additional US gambling markets
- Platform upgrade through Kambi's proven Turnkey Sportsbook solution
- Diversification into iCasino services in permitted states
Negative
- None.
News Market Reaction – VIPZ
In the trading session that priced this news, VIPZ declined 90.67%, reflecting a significant negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
VIP Play, Inc. (OTC:VIPZ) has chosen Kambi Group to power their sportsbook in
VIP Play, Inc. (formerly known as KeyStar Corp.) acquired the assets of the ZenSports platform in 2022, and has operated in
Under the terms of the agreement, VIP Play, Inc. will upgrade its current mobile sportsbook offering by leveraging Kambi's cutting-edge Turnkey Sportsbook solution, proven to deliver speed, stability and flexibility in highly competitive markets across the globe. VIP Play, Inc. aims to utilise Kambi's comprehensive sportsbook solution to create a premium, customer-centric experience by delivering an interactive front end inclusive of market-leading customer acquisition tools. VIP Play, Inc. will also offer iCasino services in permitted US states.
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: "This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi's market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come."
Werner Becher, Kambi Group CEO, said: "We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi's market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences."
For further information, please contact:
Jim Mackey
Chief Financial Officer
jim@vipplayinc.com
Bruce Cassidy
Chief Executive Officer & Chairman of Board
bruce@vipplayinc.com
About VIP Play, Inc.
VIP Play, Inc. (OTC:VIPZ) is an online gaming operator, currently doing business in the state of
VIP Play, Inc. is excited to continue innovating within the online gaming industry and to build their own technology in coordination with Kambi Group to build never-seen-before features, offerings, and marketing to the US gambling industry.
About Kambi Group
Kambi Group is the industry's trusted provider of a range of sports betting services to licensed B2C gaming operators. Kambi Group operates four product-led divisions: leading sportsbook and odds feed provider Kambi Sportsbook, esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract. Kambi Group's partners include ATG, Bally's Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in
Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified.
Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol "KAMBI".
The Company's Certified Advisor is Redeye AB.
View original content to download multimedia:https://www.prnewswire.com/news-releases/vip-play-inc-and-kambi-group-agree-to-multi-year-online-sportsbook-partnership-302298785.html
SOURCE VIP Play, Inc.