VIP Play, Inc. Appoints Dr. Robert Rippee as Interim CMO to Accelerate Growth and Innovation
Rhea-AI Summary
VIP Play (OTCQB: VIPZ), a mobile sports betting and gaming company, has appointed Dr. Robert Rippee as Interim Chief Marketing Officer. Dr. Rippee, former Senior VP of Marketing at Las Vegas Sands and Executive Director of UNLV's Black Fire Innovation, brings extensive gaming and innovation expertise to the role.
The strategic appointment leverages Dr. Rippee's unique combination of academic research and industry leadership, particularly through VIP Play's collaboration with UNLV's Black Fire Innovation hub. This partnership aims to accelerate product development, enhance user engagement, and drive revenue growth through faster time-to-market for new betting products and direct access to university talent and innovation resources.
Positive
- Appointment of highly experienced executive with proven track record at Las Vegas Sands
- Strategic partnership with UNLV's Black Fire Innovation hub providing direct access to gaming innovation ecosystem
- Accelerated product development and commercialization pipeline through university collaborations
- Enhanced market credibility through academic partnerships and AI initiatives
Negative
- Interim nature of the CMO position indicates potential temporary leadership
- Operating on OTCQB market rather than major exchange suggests early-stage company risks
News Market Reaction
On the day this news was published, VIPZ gained 24.13%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
"I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV's Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about," said Dr. Robert Rippee, Interim CMO at VIP Play, Inc..
Driving Shareholder Value Through Leadership and Innovation
Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play's goal of building highly engaging, revenue-generating gaming platforms.
Dr. Rippee recently retired after a decade as the Executive Director of UNLV's Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.
"Dr. Rippee's proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth," remarked CEO Les Ottolenghi at VIP Play, Inc..
This appointment is expected to accelerate user growth, strengthen VIP Play's market position, and drive long-term shareholder value.
Strategic Advantages of the UNLV and higher education collaboration
Through collaboration with UNLV and other universities, VIP Play gains access to a unique, revenue-driven environment where ideas move rapidly from concept to commercialization. Key advantages include:
- Faster time-to-market for new betting and interactive gaming products.
- Direct collaboration with university student talent, startups, and global gaming leaders to fuel innovation.
- Enhanced credibility and investor confidence through alignment with multiple universities and AI partnerships.
About VIP Play, Inc.
VIP Play, Inc. (OTCQB: VIPZ) is pioneering the future of mobile sports wagering. Operating its proprietary technology platform in
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SOURCE VIP Play, Inc.
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