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VIP Play, Inc. Appoints Dr. Robert Rippee as Interim CMO to Accelerate Growth and Innovation

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VIP Play (OTCQB: VIPZ), a mobile sports betting and gaming company, has appointed Dr. Robert Rippee as Interim Chief Marketing Officer. Dr. Rippee, former Senior VP of Marketing at Las Vegas Sands and Executive Director of UNLV's Black Fire Innovation, brings extensive gaming and innovation expertise to the role.

The strategic appointment leverages Dr. Rippee's unique combination of academic research and industry leadership, particularly through VIP Play's collaboration with UNLV's Black Fire Innovation hub. This partnership aims to accelerate product development, enhance user engagement, and drive revenue growth through faster time-to-market for new betting products and direct access to university talent and innovation resources.

VIP Play (OTCQB: VIPZ), società di scommesse sportive e giochi su mobile, ha nominato Dr. Robert Rippee Chief Marketing Officer ad interim. Il Dr. Rippee, ex Senior VP Marketing di Las Vegas Sands ed ex Direttore Esecutivo del Black Fire Innovation di UNLV, apporta al ruolo una profonda esperienza nel settore del gioco e nell'innovazione.

La nomina strategica sfrutta la combinazione unica di ricerca accademica e leadership industriale del Dr. Rippee, in particolare attraverso la collaborazione di VIP Play con l'hub Black Fire Innovation di UNLV. Questa partnership punta ad accelerare lo sviluppo dei prodotti, aumentare il coinvolgimento degli utenti e stimolare la crescita dei ricavi grazie a un time-to-market più rapido per nuovi prodotti di scommessa e all'accesso diretto ai talenti e alle risorse di innovazione dell'università.

VIP Play (OTCQB: VIPZ), una empresa de apuestas deportivas y juegos móviles, ha nombrado a Dr. Robert Rippee Director de Marketing interino. El Dr. Rippee, ex vicepresidente sénior de marketing de Las Vegas Sands y ex director ejecutivo del Black Fire Innovation de la UNLV, aporta una amplia experiencia en juego e innovación al puesto.

El nombramiento estratégico aprovecha la combinación única del Dr. Rippee de investigación académica y liderazgo en la industria, especialmente mediante la colaboración de VIP Play con el centro Black Fire Innovation de la UNLV. Esta asociación busca acelerar el desarrollo de productos, mejorar la participación de los usuarios y impulsar el crecimiento de los ingresos mediante un menor time-to-market para nuevos productos de apuestas y el acceso directo al talento y a los recursos de innovación universitarios.

VIP Play (OTCQB: VIPZ), 모바일 스포츠 베팅 및 게임 회사가 Dr. Robert Rippee를 임시 최고마케팅책임자(Interim Chief Marketing Officer)로 임명했습니다. Dr. Rippee는 라스베이거스 샌즈의 전 수석 마케팅 부사장이자 UNLV의 Black Fire Innovation 전무이사로서 게임 및 혁신 분야에 대한 풍부한 전문성을 보유하고 있습니다.

이번 전략적 임명은 UNLV의 Black Fire Innovation 허브와의 협력을 통해 Dr. Rippee가 보유한 학술 연구와 업계 리더십의 독특한 조합을 활용합니다. 이 파트너십은 제품 개발 가속화, 사용자 참여 향상, 신규 베팅 제품의 시장 출시 시간 단축을 통한 수익 성장 촉진 및 대학 인재와 혁신 자원에 대한 직접 접근을 목표로 합니다.

VIP Play (OTCQB: VIPZ), une société de paris sportifs et de jeux mobiles, a nommé Dr. Robert Rippee Directeur Marketing par intérim. Le Dr. Rippee, ancien Senior VP Marketing de Las Vegas Sands et Directeur Exécutif du Black Fire Innovation de l'UNLV, apporte une vaste expertise en matière de jeux et d'innovation au poste.

Cette nomination stratégique mise sur la combinaison unique du Dr. Rippee entre recherche académique et leadership industriel, notamment via la collaboration de VIP Play avec le hub Black Fire Innovation de l'UNLV. Ce partenariat vise à accélérer le développement produit, à améliorer l'engagement des utilisateurs et à stimuler la croissance des revenus grâce à un time-to-market plus rapide pour les nouveaux produits de paris et à un accès direct aux talents et aux ressources d'innovation de l'université.

VIP Play (OTCQB: VIPZ), ein Unternehmen für mobile Sportwetten und Gaming, hat Dr. Robert Rippee zum Interims-Chief Marketing Officer ernannt. Dr. Rippee, ehemaliger Senior VP Marketing bei Las Vegas Sands und Executive Director des Black Fire Innovation der UNLV, bringt umfangreiche Erfahrung in den Bereichen Gaming und Innovation mit.

Die strategische Ernennung nutzt Dr. Rippees einzigartige Kombination aus akademischer Forschung und Industriekompetenz, insbesondere durch die Zusammenarbeit von VIP Play mit dem Black Fire Innovation Hub der UNLV. Diese Partnerschaft zielt darauf ab, die Produktentwicklung zu beschleunigen, die Nutzerbindung zu verbessern und das Umsatzwachstum durch kürzere Time-to-Market für neue Wettprodukte sowie durch direkten Zugang zu universitären Talenten und Innovationsressourcen voranzutreiben.

Positive
  • Appointment of highly experienced executive with proven track record at Las Vegas Sands
  • Strategic partnership with UNLV's Black Fire Innovation hub providing direct access to gaming innovation ecosystem
  • Accelerated product development and commercialization pipeline through university collaborations
  • Enhanced market credibility through academic partnerships and AI initiatives
Negative
  • Interim nature of the CMO position indicates potential temporary leadership
  • Operating on OTCQB market rather than major exchange suggests early-stage company risks

LAS VEGAS, Sept. 2, 2025 /PRNewswire/ -- VIP Play, Inc. (OTCQB: VIPZ) — VIP Play, Inc., a rapidly expanding mobile sports betting and interactive gaming company, today announced the appointment of Robert Rippee, Ph.D., as Interim Chief Marketing Officer. With decades of leadership experience in gaming, marketing, and innovation, Dr. Rippee will be instrumental in advancing VIP Play's market growth strategy through its collaboration with UNLV's Black Fire Innovation hub.

"I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV's Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about," said Dr. Robert Rippee, Interim CMO at VIP Play, Inc..

Driving Shareholder Value Through Leadership and Innovation

Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play's goal of building highly engaging, revenue-generating gaming platforms.

Dr. Rippee recently retired after a decade as the Executive Director of UNLV's Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.

"Dr. Rippee's proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth," remarked CEO Les Ottolenghi at VIP Play, Inc..

This appointment is expected to accelerate user growth, strengthen VIP Play's market position, and drive long-term shareholder value.

Strategic Advantages of the UNLV and higher education collaboration

Through collaboration with UNLV and other universities, VIP Play gains access to a unique, revenue-driven environment where ideas move rapidly from concept to commercialization. Key advantages include:

  • Faster time-to-market for new betting and interactive gaming products.

  • Direct collaboration with university student talent, startups, and global gaming leaders to fuel innovation.

  • Enhanced credibility and investor confidence through alignment with multiple universities and AI partnerships.

About VIP Play, Inc.

VIP Play, Inc. (OTCQB: VIPZ) is pioneering the future of mobile sports wagering. Operating its proprietary technology platform in Tennessee and holding an interim iGaming and mobile sports‑betting license in West Virginia, the company delivers a modern sportsbook with unique wager offerings, sweepstakes contests, and social features. VIP Play's cloud‑native architecture and AI‑driven product roadmap enable secure, data‑centric experiences that delight players and uphold the highest standards of regulatory compliance and responsible gaming. Visit https://vipplayinc.com to learn more.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/vip-play-inc-appoints-dr-robert-rippee-as-interim-cmo-to-accelerate-growth-and-innovation-302541773.html

SOURCE VIP Play, Inc.

FAQ

Who is the new Interim CMO of VIP Play (VIPZ)?

Dr. Robert Rippee, former Senior VP of Marketing at Las Vegas Sands and Executive Director of UNLV's Black Fire Innovation, has been appointed as Interim CMO.

What experience does Dr. Robert Rippee bring to VIP Play (VIPZ)?

Dr. Rippee brings decades of gaming industry experience, including senior leadership at Las Vegas Sands Corporation and academic expertise as Executive Director of UNLV's Black Fire Innovation hub.

How will the UNLV partnership benefit VIP Play (VIPZ)?

The partnership provides faster product development, access to university talent and startups, and enhanced credibility through academic collaboration and AI partnerships.

What is VIP Play's (VIPZ) strategy for growth under the new CMO?

The strategy focuses on accelerating product development, enhancing customer engagement through innovation, and leveraging UNLV's Black Fire Innovation model to drive revenue growth.

What markets does VIP Play (VIPZ) operate in?

VIP Play operates in the mobile sports betting and interactive gaming markets, focusing on technology-driven betting and gaming platforms.
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