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Vision Marine Technologies Expands California Market Presence Through Title Sponsorship of Lake Berryessa Electric Boat Festival

(Moderate)
(Positive)
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Vision Marine Technologies (NASDAQ: VMAR; TSXV: VMAR) will be Title Sponsor of the Lake Berryessa Electric Boat Festival on June 5-6, 2026, at Pleasure Cove Marina in Napa, California.

The event supports Vision Marine’s strategy to boost brand visibility, consumer exposure and on-water demonstrations in a key California electric boating market.

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Positive

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Negative

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News Market Reaction – VMAR

+5.22%
12 alerts
+5.22% News Effect
+4.1% Peak Tracked
-5.0% Trough Tracked
+$57K Valuation Impact
$1.15M Market Cap
0.5x Rel. Volume

On the day this news was published, VMAR gained 5.22%, reflecting a notable positive market reaction. Argus tracked a peak move of +4.1% during that session. Argus tracked a trough of -5.0% from its starting point during tracking. Our momentum scanner triggered 12 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $57K to the company's valuation, bringing the market cap to $1.15M at that time.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.2% in the session following this news. A strong positive reaction aligns with VMA...
Analysis

The stock moved +5.2% in the session following this news. A strong positive reaction aligns with VMAR’s strategy of pairing operational updates with visibility initiatives. The title sponsorship in California reinforces prior efforts to expand market access and showcase electric propulsion products to targeted audiences. Investors have previously reacted sharply to capital markets news, so sustained gains could depend on execution at events like this and maintaining confidence despite the stock trading far below its 52-week high and long-term averages.

Key Figures

Festival dates: June 5–6, 2026 Event location: 6100 CA-128 Sterk 31E model length: 31E +1 more
4 metrics
Festival dates June 5–6, 2026 Lake Berryessa Electric Boat Festival schedule
Event location 6100 CA-128 Pleasure Cove Marina address in Napa, California
Sterk 31E model length 31E Sterk 31E electric boat model designation
E-Motion 180E 180E Dual E-Motion 180E propulsion systems on Sterk 31E

Historical Context

5 past events · Latest: 2026-05-19 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
2026-05-19 Shareholder update Positive -4.9% Highlighted >400% growth, integration progress and cost reductions over six months.
2026-05-12 Asset sale & focus Positive +4.0% Proposed US$10M Fort Lauderdale property sale to raise cash and cut fixed costs.
2026-05-06 Credit & ATM use Negative -18.3% Expanded US$4M inventory facility alongside notable ATM share issuance and usage.
2026-04-29 TSXV trading start Positive +17.7% Confirmed TSXV trading date to broaden investor base while keeping Nasdaq primary.
2026-04-27 TSXV approval & ATM Positive -5.5% Conditional TSXV approval alongside disclosure of ongoing ATM equity capacity.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has drawn mixed reactions: capital markets and operational updates sometimes see selling, particularly when equity financing is involved.

Recent Company History

Over the past months, VMAR has focused on capital markets access, balance sheet cleanup and Nautical Ventures integration. Dual listing on the TSX Venture Exchange and multiple 6-K updates highlighted use of an ATM program and real estate monetization. Financing and listing milestones on Apr 27 and Apr 29 drove both positive and negative moves. The May shareholder update emphasized >400% growth in electric boat sales and operational improvements. Today’s California festival sponsorship continues that commercial and brand-expansion narrative.

Key Terms

at-the-market equity program
1 terms
at-the-market equity program financial
"Vision Marine's participation supports the Company's strategy of increasing market awareness through direct consumer exposure, product demonstrations and high-visibility events in strategic boating regions."
An at-the-market equity program lets a company sell newly issued shares directly into the open market at the current trading price through a broker, rather than in a single, prearranged block. It provides flexible, on-demand access to cash—like drawing small amounts from a credit line—but increases the number of shares outstanding, which can reduce existing shareholders’ ownership percentage and put downward pressure on the stock price, so investors monitor program size and pacing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Market Activation / Brand Visibility

BOISBRIAND, QC, May 21, 2026 /PRNewswire/ -- Vision Marine Technologies Inc. (NASDAQ: VMAR; TSXV: VMAR) ("Vision Marine" or the "Company"), a company specializing in high-voltage marine propulsion and a vertically integrated multi-brand boat retail and service platform, today announced that it will serve as Title Sponsor of the Lake Berryessa Electric Boat Festival, taking place June 5-6, 2026, at Pleasure Cove Marina, 6100 CA-128, Napa, California.

The sponsorship positions Vision Marine at the center of a targeted market activation in Northern California and supports the Company's broader strategy of increasing market awareness through direct consumer engagement, on-water product demonstrations and expanded visibility in strategic recreational boating markets.

Unlike traditional showroom-based marketing, the Lake Berryessa Electric Boat Festival, produced by Sea Watts, provides an on-water environment where consumers can experience electric boating directly. Vision Marine views this type of activation as a key component of building category awareness, supporting product education and strengthening brand presence in strategic recreational boating markets.

"Vision Marine has shown their leadership in the electric marine space and continues with that commitment as the title sponsor of the event," said Ollie Danner, CEO of Sea Watts.

California remains an important market for recreational boating and electric mobility adoption, while the Napa Valley region provides access to a premium lifestyle audience aligned with tourism, recreation and high-value consumer experiences. For Vision Marine, the event brings together three important investor-facing indicators: brand visibility, consumer exposure and direct product demonstration in a strategic market.

Vision Marine expects to showcase several electric marine products during the event, including the Sterk 31E featuring dual E-Motion™ 180E propulsion systems, SPECTR 26 and Fantail 217, alongside Taiga electric personal watercraft offered through Nautical Ventures' Electric Product Division.

"Electric boating is an experience-driven category, and there is no stronger way to build understanding than by putting consumers directly on the water," said Alexandre Mongeon, Chief Executive Officer of Vision Marine. "As Title Sponsor, Vision Marine is using this event to place our brand, products and technology in front of a qualified California audience that includes consumers, media, investors and industry participants."

The Lake Berryessa Electric Boat Festival includes industry programming, VIP and media activities, on-water demonstrations and a public festival experience. Vision Marine's participation supports the Company's strategy of increasing market awareness through direct consumer exposure, product demonstrations and high-visibility events in strategic boating regions.

The Electric Marine Industry Leadership Summit and VIP Experience programming is scheduled for Friday, June 5, 2026, followed by the public festival on Saturday, June 6, 2026, at Pleasure Cove Marina in Napa, California.

About Lake Berryessa Electric Boat Festival

The Lake Berryessa Electric Boat Festival is a Northern California electric boating and waterfront lifestyle event held at Pleasure Cove Marina in Napa, California. The event brings together electric boat manufacturers, marine technology companies, marina operators, investors, media and consumers for on-water demonstrations, industry programming, VIP experiences and public festival activities. Positioned near Napa Valley, San Francisco and Sacramento, the festival combines electric marine innovation with a premium outdoor lifestyle setting, creating a platform for product discovery, consumer education and direct engagement with the future of electric boating.

About Vision Marine Technologies Inc.

Vision Marine Technologies Inc. (NASDAQ: VMAR; TSXV: VMAR) is a company specializing in high-voltage marine propulsion and a vertically integrated multi-brand boat retail and service platform. Through its proprietary E-Motion™ electric propulsion technology and its ownership of Nautical Ventures, an award-winning marine dealership network with eight locations across Florida, Vision Marine combines advanced marine engineering, intellectual property development and direct-to-consumer market access.

The Company's integrated platform spans propulsion technology, boat manufacturing partnerships, retail distribution and aftersales service, enabling scalable deployment across both electric and internal combustion engine ("ICE") segments. Vision Marine continues to focus on enhancing the overall boating experience through marine-specific innovation, operational execution and customer engagement.

Forward-Looking Statements

Certain statements in this press release constitute forward-looking statements within the meaning of applicable Canadian securities laws and the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements include, without limitation, statements regarding: the Company's participation in and expected benefits from the Lake Berryessa Electric Boat Festival; anticipated brand visibility, consumer engagement, media exposure and investor awareness resulting from the event; the Company's expectations regarding market activation strategies, product demonstrations and direct-to-consumer engagement initiatives; the anticipated showcase and performance of the Company's electric marine products and technologies; the Company's positioning within the electric marine industry; the growth, adoption and commercialization of electric marine propulsion technologies; future product development initiatives; the expansion and execution of the Company's retail, distribution and service platform; OEM, dealer and strategic partnership opportunities; and the Company's overall business strategy, growth plans and market opportunities.

Forward-looking statements are typically identified by words such as "expects," "anticipates," "believes," "plans," "intends," "may," "will," "should," "continue," "potential," "future," "growth," "strategy," and similar expressions, although not all forward-looking statements contain such terminology.

These statements are based on management's current expectations, assumptions and beliefs and are subject to a number of known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to differ materially from those expressed or implied by such forward-looking statements.

Such risks and uncertainties include, without limitation: risks related to the Company's business operations, strategic initiatives and growth plans; risks associated with product development, commercialization and market acceptance; risks relating to liquidity, financing and operating performance; and general economic, market, competitive, regulatory and industry conditions that may affect the Company's business and future results.

Additional information regarding these and other risks and uncertainties is contained in the Company's filings with the U.S. Securities and Exchange Commission and Canadian securities regulatory authorities, which are available under the Company's profiles at SEC EDGAR and SEDAR+.

Forward-looking statements speak only as of the date of this press release, and the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider, as that term is defined in the policies of the TSX Venture Exchange, accepts responsibility for the adequacy or accuracy of this press release.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/vision-marine-technologies-expands-california-market-presence-through-title-sponsorship-of-lake-berryessa-electric-boat-festival-302779507.html

SOURCE Vision Marine Technologies, Inc

FAQ

What is Vision Marine (VMAR) sponsoring at the Lake Berryessa Electric Boat Festival 2026?

Vision Marine is serving as Title Sponsor of the Lake Berryessa Electric Boat Festival in Napa, California. According to Vision Marine, this role centers the company in a targeted market activation focused on electric boating awareness and direct consumer engagement.

When and where will the Lake Berryessa Electric Boat Festival 2026 sponsored by VMAR take place?

The Lake Berryessa Electric Boat Festival runs June 5-6, 2026, at Pleasure Cove Marina in Napa, California. According to Vision Marine, June 5 features industry and VIP programming, while June 6 hosts the public festival and on-water demonstrations.

Which electric boats will Vision Marine (VMAR) showcase at the Lake Berryessa Electric Boat Festival 2026?

Vision Marine expects to showcase the Sterk 31E with dual E-Motion 180E systems, the SPECTR 26 and Fantail 217. According to Vision Marine, Taiga electric personal watercraft from Nautical Ventures’ Electric Product Division will also be featured.

Why is California an important market for Vision Marine (VMAR) and the Lake Berryessa Electric Boat Festival?

California is described as important for recreational boating and electric mobility adoption. According to Vision Marine, Napa Valley offers access to a premium lifestyle audience aligned with tourism, recreation and high-value consumer experiences, supporting brand visibility and investor-facing exposure.

How does the Lake Berryessa Electric Boat Festival support Vision Marine (VMAR) investor-facing goals?

The festival brings together brand visibility, consumer exposure and direct product demonstrations in a strategic market. According to Vision Marine, this experience-driven event helps build electric boating category awareness and strengthens its presence with consumers, media, investors and industry participants.

What activities are planned during the Lake Berryessa Electric Boat Festival 2026 with Vision Marine (VMAR)?

The festival includes industry programming, a leadership summit, VIP and media events, on-water demos and a public festival. According to Vision Marine, these activities emphasize real-world electric boating experiences and high-visibility brand placement in Northern California.