The Glimpse Group Partners with One of the World's Highest Valued Sport Franchises, A Major Telco And A Global Media Agency To Build And Deploy An Augmented Reality Software Experience

Rhea-AI Summary

The Glimpse Group (NASDAQ:VRAR) announced that its subsidiary Sector 5 Digital (S5D) has delivered a mid-six-figure Augmented Reality (AR) experience for a major U.S. sports franchise. The project, developed in collaboration with a major telecommunications company and a global media agency, features two key components:

1) An in-stadium AR experience utilizing S5D's patented spatial computing technology to enhance fan engagement with team players

2) A WebAR mobile version allowing fans to enjoy the same interactive experience from home using their smartphones

Positive

• Mid-six-figure follow-on contract secured with major sports franchise
• Partnership with prominent telco and global media agency demonstrates strong business relationships
• Expansion of AR technology into both stadium and at-home fan experiences
• Leveraging patented spatial computing technology for competitive advantage

Negative

• None.

News Market Reaction

-4.22%

7 alerts

-4.22% News Effect

-3.7% Trough in 31 min

-$1M Valuation Impact

$33M Market Cap

0.2x Rel. Volume

On the day this news was published, VRAR declined 4.22%, reflecting a moderate negative market reaction. Argus tracked a trough of -3.7% from its starting point during tracking. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $33M at that time.

Data tracked by StockTitan Argus on the day of publication.

NEW YORK, NY / ACCESS Newswire / July 22, 2025 / The Glimpse Group, Inc. ("Glimpse") (NASDAQ:VRAR)(FSE:9DR), a diversified Immersive Technology platform company providing enterprise-focused Virtual Reality ("VR"), Augmented Reality ("AR") and Spatial Computing software and services, announced that its subsidiary Sector 5 Digital ("S5D"; www.sector5digital.com) delivered a mid-six-figure follow-on software and services Augmented Reality ("AR") experience to one of the largest U.S. professional sports franchises.

In partnership with a major telco and a global media agency, S5D created an AR experience leveraging its patented spatial computing interactive design, aimed to enhance the sports franchise's in-stadium fan experience, allowing fans an engaging way to connect with the team's players. A WebAR on-the-go version is also an integral part of the experience, allowing fans to enjoy the same experience from the comfort of their living rooms using a mobile phone.

About The Glimpse Group, Inc.

The Glimpse Group (NASDAQ:VRAR) is a diversified Immersive technology platform company, providing enterprise-focused Virtual Reality, Augmented Reality and Spatial Computing software & services. Glimpse's unique business model builds scale and a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into this emerging industry via a diversified platform. For more information on The Glimpse Group, please visit www.theglimpsegroup.com

Safe Harbor Statement

This press release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity. This press release may contain certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements, if provided, are based on information available to the Company as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business. Forward-looking statements, if provided, include statements regarding our expectations, beliefs, intentions, or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "view," "could," "estimate," "expect," "intend," "may," "should," and "would" or similar words. All forecasts, if provided, are based on information available at this time and management expects that internal projections and expectations may change over time. In addition, any forecasts, if provided, are entirely on management's best estimate of our future financial performance given our current contracts, current backlog of opportunities and conversations with new and existing customers about our products and services. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

Company Contact:

Maydan Rothblum
CFO & COO
The Glimpse Group, Inc.
(917) 292-2685
maydan@theglimpsegroup.com

SOURCE: The Glimpse Group, Inc.

View the original press release on ACCESS Newswire

FAQ

What is the value of The Glimpse Group's (VRAR) new AR contract with the sports franchise?

The contract is described as a mid-six-figure follow-on software and services agreement for the AR experience.

How will fans access The Glimpse Group's (VRAR) new AR experience?

Fans can access the AR experience in two ways: through the in-stadium experience and via a WebAR mobile version for at-home use on their phones.

Who are the partners involved in The Glimpse Group's (VRAR) AR sports project?

The project involves three major partners: one of the largest U.S. professional sports franchises, a major telecommunications company, and a global media agency.

What technology is Sector 5 Digital using for the VRAR sports franchise AR experience?

S5D is using its patented spatial computing interactive design technology to create the augmented reality experience.

How can fans interact with the VRAR AR experience from home?

Fans can access a WebAR version of the experience through their mobile phones from the comfort of their homes.