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The Glimpse Group Partners with One of the World's Highest Valued Sport Franchises, A Major Telco And A Global Media Agency To Build And Deploy An Augmented Reality Software Experience

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The Glimpse Group (NASDAQ:VRAR) announced that its subsidiary Sector 5 Digital (S5D) has delivered a mid-six-figure Augmented Reality (AR) experience for a major U.S. sports franchise. The project, developed in collaboration with a major telecommunications company and a global media agency, features two key components:

1) An in-stadium AR experience utilizing S5D's patented spatial computing technology to enhance fan engagement with team players

2) A WebAR mobile version allowing fans to enjoy the same interactive experience from home using their smartphones

The Glimpse Group (NASDAQ:VRAR) ha annunciato che la sua controllata Sector 5 Digital (S5D) ha realizzato un'esperienza di Realtà Aumentata (AR) dal valore medio a sei cifre per una importante franchigia sportiva statunitense. Il progetto, sviluppato in collaborazione con una grande compagnia di telecomunicazioni e un'agenzia media globale, include due componenti principali:

1) Un'esperienza AR all'interno dello stadio che sfrutta la tecnologia brevettata di calcolo spaziale di S5D per aumentare il coinvolgimento dei tifosi con i giocatori della squadra

2) Una versione mobile WebAR che permette ai tifosi di vivere la stessa esperienza interattiva da casa utilizzando i propri smartphone

The Glimpse Group (NASDAQ:VRAR) anunció que su subsidiaria Sector 5 Digital (S5D) ha entregado una experiencia de Realidad Aumentada (AR) con un valor de seis cifras medias para una importante franquicia deportiva de EE. UU. El proyecto, desarrollado en colaboración con una gran empresa de telecomunicaciones y una agencia de medios global, cuenta con dos componentes clave:

1) Una experiencia de AR dentro del estadio que utiliza la tecnología patentada de computación espacial de S5D para mejorar la interacción de los aficionados con los jugadores del equipo

2) Una versión móvil WebAR que permite a los aficionados disfrutar de la misma experiencia interactiva desde casa usando sus teléfonos inteligentes

The Glimpse Group (NASDAQ:VRAR)는 자회사 Sector 5 Digital (S5D)가 미국의 주요 스포츠 프랜차이즈를 위해 중간 6자리 수 규모의 증강 현실(AR) 경험을 제공했다고 발표했습니다. 이 프로젝트는 주요 통신사 및 글로벌 미디어 에이전시와 협력하여 개발되었으며, 두 가지 핵심 요소를 포함합니다:

1) S5D의 특허받은 공간 컴퓨팅 기술을 활용하여 팬들이 팀 선수들과 더욱 몰입할 수 있는 경기장 내 AR 경험

2) 팬들이 스마트폰을 사용해 집에서도 동일한 인터랙티브 경험을 즐길 수 있는 WebAR 모바일 버전

The Glimpse Group (NASDAQ:VRAR) a annoncé que sa filiale Sector 5 Digital (S5D) a livré une expérience de Réalité Augmentée (AR) d'une valeur moyenne à six chiffres pour une grande franchise sportive américaine. Le projet, développé en collaboration avec une grande entreprise de télécommunications et une agence média mondiale, comprend deux éléments clés :

1) Une expérience AR en stade utilisant la technologie brevetée de calcul spatial de S5D pour renforcer l'engagement des fans avec les joueurs de l'équipe

2) Une version mobile WebAR permettant aux fans de profiter de la même expérience interactive depuis chez eux via leur smartphone

The Glimpse Group (NASDAQ:VRAR) gab bekannt, dass seine Tochtergesellschaft Sector 5 Digital (S5D) eine Augmented-Reality-(AR)-Erfahrung im mittleren sechsstelligen Bereich für eine große US-Sportfranchise geliefert hat. Das Projekt, das in Zusammenarbeit mit einem großen Telekommunikationsunternehmen und einer globalen Medienagentur entwickelt wurde, umfasst zwei Hauptkomponenten:

1) Eine AR-Erfahrung im Stadion, die S5Ds patentierte räumliche Computertechnologie nutzt, um die Fanbindung mit den Spielern des Teams zu verbessern

2) Eine WebAR-Mobile-Version, die es Fans ermöglicht, die gleiche interaktive Erfahrung von zu Hause aus mit ihren Smartphones zu genießen

Positive
  • Mid-six-figure follow-on contract secured with major sports franchise
  • Partnership with prominent telco and global media agency demonstrates strong business relationships
  • Expansion of AR technology into both stadium and at-home fan experiences
  • Leveraging patented spatial computing technology for competitive advantage
Negative
  • None.

NEW YORK, NY / ACCESS Newswire / July 22, 2025 / The Glimpse Group, Inc. ("Glimpse") (NASDAQ:VRAR)(FSE:9DR), a diversified Immersive Technology platform company providing enterprise-focused Virtual Reality ("VR"), Augmented Reality ("AR") and Spatial Computing software and services, announced that its subsidiary Sector 5 Digital ("S5D"; www.sector5digital.com) delivered a mid-six-figure follow-on software and services Augmented Reality ("AR") experience to one of the largest U.S. professional sports franchises.

In partnership with a major telco and a global media agency, S5D created an AR experience leveraging its patented spatial computing interactive design, aimed to enhance the sports franchise's in-stadium fan experience, allowing fans an engaging way to connect with the team's players. A WebAR on-the-go version is also an integral part of the experience, allowing fans to enjoy the same experience from the comfort of their living rooms using a mobile phone.

About The Glimpse Group, Inc.

The Glimpse Group (NASDAQ:VRAR) is a diversified Immersive technology platform company, providing enterprise-focused Virtual Reality, Augmented Reality and Spatial Computing software & services. Glimpse's unique business model builds scale and a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into this emerging industry via a diversified platform. For more information on The Glimpse Group, please visit www.theglimpsegroup.com

Safe Harbor Statement

This press release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity. This press release may contain certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements, if provided, are based on information available to the Company as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business. Forward-looking statements, if provided, include statements regarding our expectations, beliefs, intentions, or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "view," "could," "estimate," "expect," "intend," "may," "should," and "would" or similar words. All forecasts, if provided, are based on information available at this time and management expects that internal projections and expectations may change over time. In addition, any forecasts, if provided, are entirely on management's best estimate of our future financial performance given our current contracts, current backlog of opportunities and conversations with new and existing customers about our products and services. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

Company Contact:

Maydan Rothblum
CFO & COO
The Glimpse Group, Inc.
(917) 292-2685
maydan@theglimpsegroup.com

SOURCE: The Glimpse Group, Inc.



View the original press release on ACCESS Newswire

FAQ

What is the value of The Glimpse Group's (VRAR) new AR contract with the sports franchise?

The contract is described as a mid-six-figure follow-on software and services agreement for the AR experience.

How will fans access The Glimpse Group's (VRAR) new AR experience?

Fans can access the AR experience in two ways: through the in-stadium experience and via a WebAR mobile version for at-home use on their phones.

Who are the partners involved in The Glimpse Group's (VRAR) AR sports project?

The project involves three major partners: one of the largest U.S. professional sports franchises, a major telecommunications company, and a global media agency.

What technology is Sector 5 Digital using for the VRAR sports franchise AR experience?

S5D is using its patented spatial computing interactive design technology to create the augmented reality experience.

How can fans interact with the VRAR AR experience from home?

Fans can access a WebAR version of the experience through their mobile phones from the comfort of their homes.
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