Verisk Signs Definitive Agreement to Acquire SuranceBay to Expand its Life & Annuity Offerings
Verisk (Nasdaq: VRSK) has announced a definitive agreement to acquire SuranceBay, a leading provider of producer licensing and compliance solutions for the life and annuity industry, for $162.5 million in cash. The acquisition will integrate SuranceBay's solutions, including its flagship SureLC™ agency management software, into Verisk's FAST platform.
The strategic combination aims to enhance efficiency in the insurance lifecycle by streamlining operations between carriers, general agencies, insurance agents, and consumers. The integration will become part of Verisk's Life Solutions platform, with SuranceBay's technology complementing FAST's capabilities, which recently earned its fourth consecutive Leader ranking in ISG's Provider Lens™ evaluation.
Verisk (Nasdaq: VRSK) ha annunciato un accordo definitivo per acquisire SuranceBay, un importante fornitore di soluzioni per la licenza dei produttori e la conformità nel settore delle assicurazioni vita e rendite, per 162,5 milioni di dollari in contanti. L'acquisizione integrerà le soluzioni di SuranceBay, incluso il suo software di gestione agenzie di punta SureLC™, nella piattaforma FAST di Verisk.
La combinazione strategica mira a migliorare l'efficienza nel ciclo di vita assicurativo semplificando le operazioni tra compagnie, agenzie generali, agenti assicurativi e consumatori. L'integrazione farà parte della piattaforma Life Solutions di Verisk, con la tecnologia di SuranceBay che completerà le capacità di FAST, recentemente riconosciuta con il quarto riconoscimento consecutivo come Leader nella valutazione Provider Lens™ di ISG.
Verisk (Nasdaq: VRSK) ha anunciado un acuerdo definitivo para adquirir SuranceBay, un proveedor líder de soluciones para licencias de productores y cumplimiento en la industria de vida y anualidades, por 162,5 millones de dólares en efectivo. La adquisición integrará las soluciones de SuranceBay, incluido su software de gestión de agencias insignia SureLC™, en la plataforma FAST de Verisk.
La combinación estratégica busca mejorar la eficiencia en el ciclo de vida del seguro al optimizar las operaciones entre aseguradoras, agencias generales, agentes de seguros y consumidores. La integración formará parte de la plataforma Life Solutions de Verisk, con la tecnología de SuranceBay complementando las capacidades de FAST, que recientemente obtuvo su cuarto reconocimiento consecutivo como Líder en la evaluación Provider Lens™ de ISG.
Verisk (나스닥: VRSK)가 생명보험 및 연금 산업을 위한 생산자 라이선스 및 준수 솔루션의 선도 업체인 SuranceBay를 현금 1억 6,250만 달러에 인수하는 최종 계약을 발표했습니다. 이번 인수로 SuranceBay의 대표 제품인 SureLC™ 에이전시 관리 소프트웨어를 포함한 솔루션들이 Verisk의 FAST 플랫폼에 통합됩니다.
이번 전략적 결합은 보험 생애주기 전반에 걸쳐 보험사, 총괄 대리점, 보험 설계사 및 소비자 간의 운영을 간소화하여 효율성을 높이는 것을 목표로 합니다. 통합은 Verisk의 Life Solutions 플랫폼의 일부가 되며, SuranceBay의 기술은 최근 ISG의 Provider Lens™ 평가에서 4회 연속 리더로 선정된 FAST의 역량을 보완할 것입니다.
Verisk (Nasdaq : VRSK) a annoncé un accord définitif pour acquérir SuranceBay, un fournisseur leader de solutions de licence des producteurs et de conformité pour l'industrie de l'assurance vie et rentes, pour 162,5 millions de dollars en espèces. Cette acquisition intégrera les solutions de SuranceBay, y compris son logiciel de gestion d'agence phare SureLC™, dans la plateforme FAST de Verisk.
Cette combinaison stratégique vise à améliorer l'efficacité du cycle de vie de l'assurance en rationalisant les opérations entre les assureurs, les agences générales, les agents d'assurance et les consommateurs. L'intégration fera partie de la plateforme Life Solutions de Verisk, la technologie de SuranceBay venant compléter les capacités de FAST, qui a récemment obtenu pour la quatrième fois consécutive le classement de Leader dans l'évaluation Provider Lens™ de l'ISG.
Verisk (Nasdaq: VRSK) hat eine endgültige Vereinbarung zur Übernahme von SuranceBay, einem führenden Anbieter von Lösungen für Produzentenlizenzierung und Compliance in der Lebens- und Rentenversicherungsbranche, für 162,5 Millionen US-Dollar in bar bekannt gegeben. Die Übernahme wird die Lösungen von SuranceBay, einschließlich der Flaggschiff-Software SureLC™ für Agenturverwaltung, in Verisks FAST-Plattform integrieren.
Die strategische Kombination zielt darauf ab, die Effizienz im Versicherungslebenszyklus zu steigern, indem die Abläufe zwischen Versicherern, Generalagenturen, Versicherungsmaklern und Verbrauchern optimiert werden. Die Integration wird Teil der Life Solutions-Plattform von Verisk und ergänzt mit der Technologie von SuranceBay die Fähigkeiten von FAST, das kürzlich zum vierten Mal in Folge als Leader in der ISG Provider Lens™-Bewertung ausgezeichnet wurde.
- Strategic acquisition valued at $162.5 million strengthens Verisk's life and annuity platform
- Integration enhances workflow efficiency between carriers and distribution partners
- Expands Verisk's capabilities in producer licensing, onboarding, and compliance solutions
- FAST platform's strong market position with fourth consecutive Leader ranking in ISG's evaluation
- Acquisition subject to customary closing conditions which may delay completion
- Financial impact on consolidated results not yet disclosed
Insights
Verisk's $162.5M SuranceBay acquisition strategically expands its life insurance capabilities, enhancing its industry-leading FAST platform with distribution solutions.
Verisk's
The deal will incorporate SuranceBay's flagship SureLC™ multi-carrier contracting automation solution into Verisk's FAST platform, which has maintained a leadership position for four consecutive years according to ISG's Provider Lens™ evaluation. This integration creates an end-to-end solution covering the entire insurance lifecycle from purchasing experience through claims processing.
The acquisition aligns with Verisk's vertical integration strategy in the life insurance technology space. By streamlining the producer licensing and appointment process, Verisk can deliver enhanced operational efficiencies to carriers while simplifying distribution - addressing a persistent pain point in an industry facing increasing competitive pressure and digitization demands.
While the
SuranceBay joins Verisk’s FAST platform to enhance efficiency between carriers and the distribution ecosystem
Jersey City, N.J., July 17, 2025 (GLOBE NEWSWIRE) -- Verisk (Nasdaq: VRSK), a leading global data analytics and technology provider, has signed a definitive agreement to acquire SuranceBay, a leading provider of producer licensing, onboarding, appointment and compliance solutions for the life and annuity industry, for
With this acquisition, SuranceBay’s solutions, including its best-in-class agency management software, SureLC™, will become part of Verisk’s FAST, the leading life and annuity platform. Together, these capabilities will cover all aspects of the insurance life cycle, from the buying experience through claims and the critical relationship between carriers and the distribution market. The integration is designed to enhance efficiency, agility and scalability to reduce friction between carriers and distribution partners. We will provide more details around SuranceBay and its impact on Verisk’s consolidated financial results on our second quarter 2025 earnings conference call.
SuranceBay develops and services innovative software that simplifies and automates the process of buying and selling insurance. Its solutions provide an integrated experience for insurance companies, general agencies, insurance agents and consumers. Its flagship solution, SureLC™, is a multi-carrier contracting automation solution that is fully synchronized with multiple data sources, providing producers and agencies with the ability to seamlessly perform functions related to licensing, contracting and appointing producers.
“Verisk is committed to investing in the life and annuity space to drive efficiencies in the ecosystem, and we know that the connection between carriers and distribution is crucial in an increasingly dynamic market,” said Saurabh Khemka, co-president of underwriting solutions at Verisk. “We’re excited to welcome the SuranceBay team to invest in industry solutions that will help our clients grow their business, enhance the customer experience and foster innovation. Together, we’re building a scalable, future-ready ecosystem the industry can rely on.”
SuranceBay will become part of Verisk’s Life Solutions, a platform of software components designed to modernize, streamline and scale operations for the life and annuity industry. Verisk’s industry-leading FAST platform most recently earned a fourth consecutive Leader ranking in ISG’s Provider Lens™ evaluation for Life and Retirement Platform Solutions in 2024.
“The Verisk and SuranceBay teams share a joint focus on our clients and technology that will help them streamline operations, making it simpler and faster to buy and sell insurance,” said Anatole Tartakovsky, SuranceBay CEO. “We knew it was the right time to come together to deliver the efficiencies the life and annuity market needs.”
The transaction is subject to customary closing conditions.
About Verisk
Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, extreme events, sustainability and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by Great Place to Work and fosters an inclusive culture where all team members feel they belong. For more, visit Verisk.com and the Verisk Newsroom.

Media contact: Amy Ebenstein amy.ebenstein@verisk.com 551.225.0585