Versus Systems Stock Price, News & Analysis

Versus Systems Inc. (Nasdaq: VS) has announced that its second-screen engagement platform will begin including alcohol-related products and promotions from July 2021, targeting the lucrative alcohol advertising market. The platform utilizes a Dynamic Regulatory Compliance engine, incorporating geotargeting and age-gating to navigate varying legal requirements. CEO Matthew Pierce highlighted that effectively managed alcohol advertising could tap into the vast global alcohol market worth over $1 trillion yearly.

Versus Systems Inc. has expanded its reach by integrating its Dynamic Regulatory Compliance prizing engine into India, a rapidly growing market for entertainment and gaming. By partnering with existing content partners, the company plans to launch its platform within 60 days. With a population of 1.4 billion and a burgeoning mobile gaming industry expected to grow from $1.1 billion in 2019 to $2.8 billion by 2022, Versus aims to leverage India's large population and smartphone adoption to enhance user engagement across screens.

Versus Systems has expanded its prizing technology into the UK, Europe’s largest TV advertising market. This move aims to leverage the UK's significant media consumption with over 66 million residents and approximately 37 million video game players. The company plans to collaborate with existing partners to launch its services in Q2 of this year, bringing unique prizing solutions to brands and content creators targeting interactive engagement with audiences across multiple platforms.

Versus Systems has expanded its prizing technology into Mexico, the largest gaming and TV subscription market in Latin America. This strategic move aims to enhance audience engagement for brands and content partners, tapping into a potential market of 85 million users. The company plans to launch in Q2 2021, leveraging a digital media market worth over $20 billion. The expansion aligns with Versus' partnerships with content creators, presenting growth opportunities in Mexico's booming gaming and streaming sectors.

Versus Systems Inc. (Nasdaq: VS) has partnered with Frias Agency, a full-service experiential marketing agency, to enhance interactive experiences at live events and digital activations. This partnership aims to introduce real-world prizing at major events like soccer, boxing, and MMA starting Summer 2021. With Frias's extensive client base, including Constellation Brands and renowned athletes like Canelo Alvarez, the collaboration is expected to broaden Versus's audience reach and engagement.

Versus Systems Inc. plans to withdraw its common shares from the Canadian Securities Exchange (CSE) effective February 25, 2021, following its recent listing on the Nasdaq Capital Market. The company, which trades under the symbol VS on both Nasdaq and CSE, has been present on the CSE since 2016. Despite this withdrawal, Versus will maintain its listing on Nasdaq and the Frankfurt stock exchange. The company specializes in an in-game prizing platform that allows users to win real-world prizes through challenges in games and apps.

Versus Systems announced a partnership with Xcite Interactive on February 17, 2021, to enhance fan engagement at live events. This collaboration will use Versus' patented rewards technology, allowing audiences to earn real-world prizes while watching sports or playing games. Xcite's established technology supports major sports leagues and various events globally. The partnership aims to increase viewer engagement and provide new marketing opportunities for brands by integrating gamified experiences with interactive media.

Versus Systems announced the completion of its public offering of 1,280,000 units at USD $7.50 per unit, generating gross proceeds of USD $11,040,000. The underwriter exercised an over-allotment option for an additional 192,000 shares. Each unit comprises one common share and two warrants, allowing purchase at the same price. The net proceeds will go towards repaying USD $250,000 in debt and funding general corporate purposes, including marketing and continued development of its prizing platform. Trading of common shares and warrants began on Nasdaq on January 15, 2021.

Versus Systems has announced a public offering of 1,280,000 units at a price of USD $7.50 per unit, aiming to raise gross proceeds of USD $9.6 million. Each unit includes one common share and warrants to purchase additional shares at the same price. The offering is expected to close on January 20, 2021, subject to conditions. Common shares and warrants are set to trade on Nasdaq under the symbols VS and VSSYW, respectively. Lake Street Capital Markets is the sole book-running manager for this offering.