Valvoline Inc. Kicks Off "Bronco Fan Fridays" as the Official Oil Change Partner of the Boise State University Broncos
Rhea-AI Summary
Valvoline Inc. (NYSE: VVV) has announced its partnership as the official oil change provider for the Boise State University Broncos. The collaboration kicks off on August 22, 2024, with a special event featuring Buster Bronco and the Bronco Spirit Squad at the Apple Street Valvoline Instant Oil Change location. Throughout the 2024-2025 school year, 'Bronco Fan Fridays' will offer a 20% discount to customers wearing Broncos Blue or Boise State spirit wear at all 14 Valvoline locations in Boise.
The partnership includes plans for special events at home football games. Valvoline aims to provide quick, easy, and trusted automotive preventive maintenance services to the Boise community, particularly targeting college students who may be unsure about car maintenance. The kick-off event on August 22 will run from 8 a.m. to 7 p.m., featuring Buster Bronco and opportunities to win tickets to the September 21 home-opener game against Portland State.
Positive
- Partnership with Boise State University Broncos as official oil change provider
- Presence in Boise market with 14 service centers
- Marketing initiative 'Bronco Fan Fridays' offering 20% discount to boost customer engagement
- Targeting college students, potentially expanding customer base
Negative
- None.
News Market Reaction – VVV
On the day this news was published, VVV declined 0.22%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
On Aug. 22, Boise State mascot Buster Bronco and the Bronco Spirit Squad will host a special event at the Apple Street Valvoline Instant Oil Change location
"We are excited to partner with Boise State University athletics," said Valvoline Inc.'s Chief Customer Officer Laura Carpenter. "With 14 service centers in the
Throughout the 2024-2025 school year, Bronco Fan Fridays will take place at all 14 Valvoline Instant Oil Change locations in the
"I'm glad Valvoline Instant Oil Change is one of our partners," said Jonah Dalmas kicker on Boise State's football team and
The special kick-off event at the Valvoline Instant Oil Change on 2315 Apple Street – just a seven-minute drive from The Blue – runs 8 a.m. to 7 p.m. local time on Thursday, August 22. Buster Bronco will be onsite 10:15-11:15 a.m. and guests might spot the Boise State University helmet car getting game-day ready and have an opportunity to receive complimentary tickets to the Sept. 21 home-opener football game against Portland State.
For more information on the event and partnership, visit vioc.com/Broncos
About Valvoline Inc.
Valvoline Inc. (NYSE: VVV) is the quick, easy, trusted leader in automotive preventive maintenance. Valvoline Inc. is creating shareholder value by driving the full potential in our core business, accelerating network growth and innovating to meet the needs of customers and the evolving car parc. With more than 1,900 service centers throughout
* Based on a survey of more than 900,000 Valvoline Instant Oil Change℠ customers annually
™ Trademark, Valvoline Inc., or its subsidiaries, registered in various countries
SM Service mark, Valvoline Inc., or its subsidiaries, registered in various countries
For Further Information
Investor Inquiries
Elizabeth B. Russell
+1 (859) 357-3155
IR@valvoline.com
Media Inquiries
Angela Davied
+1 (913) 302-0032
angela.davied@valvoline.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/valvoline-inc-kicks-off-bronco-fan-fridays-as-the-official-oil-change-partner-of-the-boise-state-university-broncos-302228058.html
SOURCE Valvoline Inc.