Valvoline Inc. Kicks Off "Bronco Fan Fridays" as the Official Oil Change Partner of the Boise State University Broncos

Rhea-AI Summary

Valvoline Inc. (NYSE: VVV) has announced its partnership as the official oil change provider for the Boise State University Broncos. The collaboration kicks off on August 22, 2024, with a special event featuring Buster Bronco and the Bronco Spirit Squad at the Apple Street Valvoline Instant Oil Change location. Throughout the 2024-2025 school year, 'Bronco Fan Fridays' will offer a 20% discount to customers wearing Broncos Blue or Boise State spirit wear at all 14 Valvoline locations in Boise.

The partnership includes plans for special events at home football games. Valvoline aims to provide quick, easy, and trusted automotive preventive maintenance services to the Boise community, particularly targeting college students who may be unsure about car maintenance. The kick-off event on August 22 will run from 8 a.m. to 7 p.m., featuring Buster Bronco and opportunities to win tickets to the September 21 home-opener game against Portland State.

Positive

• Partnership with Boise State University Broncos as official oil change provider
• Presence in Boise market with 14 service centers
• Marketing initiative 'Bronco Fan Fridays' offering 20% discount to boost customer engagement
• Targeting college students, potentially expanding customer base

Negative

• None.

News Market Reaction – VVV

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-0.22% News Effect

On the day this news was published, VVV declined 0.22%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

On Aug. 22, Boise State mascot Buster Bronco and the Bronco Spirit Squad will host a special event at the Apple Street Valvoline Instant Oil Change location

LEXINGTON, Ky., Aug. 22, 2024 /PRNewswire/ -- Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance, today announced it is the official oil change provider of the Boise State University Broncos. The partnership kicks off on August 22 with a special event featuring Boise State mascot Buster Bronco and the Boise State Spirit Squad at the Valvoline Instant Oil Change location at 2315 Apple Street.

"We are excited to partner with Boise State University athletics," said Valvoline Inc.'s Chief Customer Officer Laura Carpenter. "With 14 service centers in the Boise area, we're honored to be part of Bronco Nation, cheering on the Broncos, and delivering quick, easy, trusted automotive preventive maintenance services."

Throughout the 2024-2025 school year, Bronco Fan Fridays will take place at all 14 Valvoline Instant Oil Change locations in the Boise area. Everyone who drives in for service on Fridays dressed in Broncos Blue or Boise State spirit wear will receive a 20% discount off their entire invoice. The company is also planning other special events at various home football games throughout the season.

"I'm glad Valvoline Instant Oil Change is one of our partners," said Jonah Dalmas kicker on Boise State's football team and Boise native. "Many college students don't know where to go to keep their car maintained. Now we can go to Valvoline Instant Oil Change and get the preventive services our cars need."

The special kick-off event at the Valvoline Instant Oil Change on 2315 Apple Street – just a seven-minute drive from The Blue – runs 8 a.m. to 7 p.m. local time on Thursday, August 22. Buster Bronco will be onsite 10:15-11:15 a.m. and guests might spot the Boise State University helmet car getting game-day ready and have an opportunity to receive complimentary tickets to the Sept. 21 home-opener football game against Portland State.

For more information on the event and partnership, visit vioc.com/Broncos

About Valvoline Inc. 
Valvoline Inc. (NYSE: VVV) is the quick, easy, trusted leader in automotive preventive maintenance. Valvoline Inc. is creating shareholder value by driving the full potential in our core business, accelerating network growth and innovating to meet the needs of customers and the evolving car parc. With more than 1,900 service centers throughout North America, Valvoline Inc. and our franchise partners keep customers moving with our 4.6 out of 5 star* rated service that includes 15-minute stay-in-your-car oil changes; battery, bulb and wiper replacements; tire rotations; and other manufacturer recommended maintenance services. In fiscal year 2023, Valvoline's network delivered approximately 27 million services to generate $1.4 billion in revenue from $2.8 billion in system-wide store sales, marking 17 years of consecutive system-wide same-store sales growth. At Valvoline Inc., it all starts with our people, including our more than 10,000 team members and strong, long-standing franchise partners. We are proud to be an 11-time winner of the BEST Award for training excellence and a top-rated franchisor in our category by Entrepreneur and Franchise Times. To learn more, or to find a service center near you, visit vioc.com.

* Based on a survey of more than 900,000 Valvoline Instant Oil Change℠ customers annually
™ Trademark, Valvoline Inc., or its subsidiaries, registered in various countries
^SM Service mark, Valvoline Inc., or its subsidiaries, registered in various countries

For Further Information

Investor Inquiries
Elizabeth B. Russell
+1 (859) 357-3155
IR@valvoline.com 

Media Inquiries
Angela Davied
+1 (913) 302-0032
angela.davied@valvoline.com 

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SOURCE Valvoline Inc.

FAQ

What is Valvoline's new partnership with Boise State University Broncos?

Valvoline Inc. (NYSE: VVV) has become the official oil change provider for the Boise State University Broncos for the 2024-2025 school year, offering special promotions and events to engage with the university community and sports fans.

When does Valvoline's 'Bronco Fan Fridays' promotion start for Boise State supporters?

The 'Bronco Fan Fridays' promotion starts during the 2024-2025 school year, offering a 20% discount on Fridays to customers wearing Broncos Blue or Boise State spirit wear at all 14 Valvoline Instant Oil Change locations in the Boise area.

What special event is Valvoline (VVV) hosting on August 22, 2024, in Boise?

Valvoline is hosting a kick-off event on August 22, 2024, from 8 a.m. to 7 p.m. at the Valvoline Instant Oil Change location on 2315 Apple Street, featuring Buster Bronco, the Boise State Spirit Squad, and opportunities to win tickets to the September 21 home-opener football game.

How many Valvoline Instant Oil Change locations are there in the Boise area?

Valvoline Inc. (VVV) has 14 Valvoline Instant Oil Change service centers in the Boise area, all of which will participate in the Boise State University Broncos partnership promotions.