Vystar Launches New Website and Unveils Brand Refresh www.vytex.com

Rhea-AI Summary

Vystar Corporation (OTCQB: VYST) has launched a redesigned website www.vytex.com alongside a brand refresh to enhance customer engagement and digital presence. The company's flagship product, Vytex, is positioned as a superior alternative to traditional memory foam and polyurethane materials for mattress toppers and pillows.

The material boasts several key features including 99.8% protein and impurity removal, extended durability with decades of resilience, and environmentally-friendly characteristics such as biodegradability and reduced chemical usage in manufacturing. CEO Jamie Rotman emphasizes Vytex's advantages in comfort, durability, and eco-friendliness, particularly noting its superiority over conventional memory foams that can off-gas and retain moisture.

Positive

• Product demonstrates superior longevity with decades of resilience versus 3-6 years for competitors
• Vytex has multiple existing commercial applications across mattresses, industrial adhesives, apparel, and sports equipment
• Material offers environmental benefits including biodegradability and reduced chemical usage in manufacturing
• Company is actively expanding into new market applications including condoms, medical supplies, and household products

Negative

• Company trades on OTCQB market, indicating smaller market capitalization and potentially lower liquidity
• Faces competition from established memory foam and polyurethane manufacturers

Boston, MA, July 16, 2025 (GLOBE NEWSWIRE) -- Vystar^® Corporation (OTCQB: VYST) Vytex manufacturer Vystar has today launched a newly-redesigned website www.vytex.com to work alongside the new brand refresh and overall digital strategy.

The completely redesigned site has a clean, responsive design and improved navigation, bringing a new look and feel to the company whilst still injecting their core values.

Vystar Corporation CEO, Jamie Rotman stated: “We’re excited to further engage with our customers and improve the consumer experience as they interact with our company. Our new revitalized website includes a new design that better reflects our evolution over the last several years and who we are today. We’re constantly working on new technologies to enhance the entire sleep journey and we believe our new website reflects that.”

Vytex® is the healthiest, purest and topper and pillow material offering the ultimate in comfort and durability features:

• Retains bouncy resilience for decades vs 3–6-year lifespan of other foam toppers and pillows
• Provides full body support while easing pressure points:
• Buoyantly floats your body for easy movement, eliminating saggy, overly soft spots
• Has 99.8% of proteins and impurities removed to be virtually allergen-free
• Vytex deproteinization process creates a stronger, more durable foam
• Breathability ensures sweat-free comfort, resists moisture absorption and bacteria
• Naturally repels bedbugs and dust mites
• Isolates movement from others for a more restful, uninterrupted sleep.
• Won’t discolor like petrochemical based memory foam or polyurethane foam
  

Vytex’s Environmentally-friendly features:

• Sustainably produced and 100% biodegradable,
• Eco-friendly – uses less water and chemicals during manufacture.
• Free of traditional latex odor without other foams’ masking fragrances
• Free of VOCs, phthalates and BPA common to petrochemical foams
• Naturally brighter and whiter latex – no dyes or bleaching needed
  

“After decades in the furniture business, I can confidently state that Vytex is far superior to memory foam, polyurethane and traditional latex foam for mattress toppers,” noted Jamie Rotman, CEO of Vystar. “Memory foams have harmful off-gassing, and absorb body heat and moisture, creating a petri dish of bacteria and smells. Vytex retains its resilience and bright clean white color for decades of use, long after other foams lose their buoyancy and support capability -- often within the first year. You simply can’t beat Vytex for comfort, durability, eco-friendliness and long-term value. The Vytex topper is the perfect solution for consumers who want to make their mattresses more luxurious and comfortable or get a few more years use from their too firm or too saggy mattress – all for a very nominal cost.”

Vytex is currently used in multiple mattress lines, toppers, industrial adhesives, apparel padding and threads, shoes, sports equipment and electrical gloves. Vystar continues development of new Vytex formulations and is seeking additional manufacturing and development partners for numerous products including condoms, clothing, medical supplies, household products, sports equipment, shoes/sneakers, and industrial products.

About Vystar Corporation:

Based in Worcester, Mass., Vystar^® Corp. (OTCQB: VYST) is the owner of RxAir^® UV light air purification products that destroy harmful airborne viruses and pathogens, Vytex^® Natural Rubber Latex (NRL), and Fluid Energy Solutions. Vytex is a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex for a stronger, more durable, yet environmentally safe, "green" and fully biodegradable product that can be used in a broad range of consumer and medical products. For more information, visit www.vystarcorp.com.

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, product development and delivery, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.

Follow us on social media:
Twitter: @VystarCompany @vytex

Contacts:
Vystar
Media & Investors: Jamie Rotman, jrotman@vytex.com

Distributor Opportunities: info@vytex.com
Media, Investors or To Partner with Vystar, Company Phone Number: (508) 791-9114 For information on FEC partnerships, contact info@vytex.com or 508-791-9114
        

FAQ

What are the main advantages of Vystar's (VYST) Vytex material over traditional memory foam?

Vytex offers superior durability lasting decades, is virtually allergen-free with 99.8% protein removal, naturally repels bedbugs, and doesn't retain heat or moisture like traditional memory foam.

What markets does Vystar (VYST) currently serve with its Vytex material?

Vytex is currently used in mattress lines, toppers, industrial adhesives, apparel padding, threads, shoes, sports equipment, and electrical gloves.

How environmentally friendly is Vystar's (VYST) Vytex material?

Vytex is 100% biodegradable, uses less water and chemicals in manufacturing, and is free of VOCs, phthalates, and BPA common to petrochemical foams.

What new markets is Vystar (VYST) targeting for Vytex expansion?

Vystar is seeking partners to expand into condoms, clothing, medical supplies, household products, sports equipment, shoes/sneakers, and industrial products.

What improvements has Vystar (VYST) made to its digital presence in July 2025?

Vystar launched a completely redesigned website www.vytex.com with improved navigation and responsive design, alongside a brand refresh to better reflect the company's evolution.