Vystar® to restart sales of Vytex® Cloud Bed-in-a-Box 

Rhea-AI Summary

Vystar Corporation (OTCQB: VYST) announced the relaunch of its Vytex® Cloud Bed-in-a-Box mattress collection, targeting the rapidly growing $30 billion mattress industry. The product line features 100% natural latex mattresses available in three support levels and six sizes, with bed-in-a-box sales now representing nearly 30% of all mattress sales.

The 9-inch thick mattresses will be available from October 1st, 2025, featuring a quilted organic cotton over Joma™ wool cover. Key product features include 20+ years of durability, natural antimicrobial properties, and Vystar's multi-patented deproteinization technology that removes 99.8% of allergy-causing proteins. The company offers a 100-day free trial and a 10-year warranty against manufacturing defects.

Positive

• Re-entering the growing bed-in-a-box market segment that accounts for 30% of mattress sales
• Product features premium materials and patented technology with 90% stronger latex bond
• Strong value proposition with 100-day trial period and 10-year warranty
• Multiple size options and support levels to capture broader market share

Negative

• Delayed market re-entry with sales starting October 1st, 2025
• Competing in a highly saturated bed-in-a-box market with established players
• Premium materials may result in higher price points affecting market competitiveness

• Luxuriously soft supportive comfort, resilience and breathability
• Thicker mattress and the ultimate plush covering
• 6 sizes, 3 levels of softness
• World’s purest, naturally anti-microbial, odor-free and virtually allergen free latex
• Made of globally patented deproteinized Vytex latex
• Sustainably sourced Vytex latex for ultra-long life, yet completely biodegradable.

Worcester, MA, Sept. 12, 2025 (GLOBE NEWSWIRE) -- Vystar® Corporation (OTCQB: VYST) Vystar® to restart sales of Vytex® Cloud Bed-in-a-Box Collection of 100% all natural latex mattresses in three levels of support. This was previously one of our best-selling items.

The Bed-in-a-Box concept is a hit with consumers - transforming the $30 billion dollar a year mattress industry. Industry Bed-in-a-Box sales grew by 60% in 2017 and have continued to rise consistently. In a society that is now comfortable with online sales and enjoys the convenience of to your door delivery, Bed-in-a-Box sales now account for nearly 30% of all mattress sales.

“Having spent 50 years in the furniture and bedding retail industry, it is rare to see a product category explode almost overnight like Bed-in-a-Box has,” stated Steve Rotman, past CEO of Vystar and of Rotmans Furniture and Carpet. “We applied our expertise gained from decades of direct interactions with hundreds of thousands of New England consumers at Rotmans Furniture to help develop the high quality Vytex® Cloud Bed-in-a-Box with the convenience of online ordering and fast delivery right to your door. .

Rotman noted, “Customers love it for life. You’ll sleep better on the soothing, uplifting support of an eco-friendly Vytex Cloud mattress whose natural breathability, and resilience provide supportive comfort for years. A better sleep means more energy for life.”

Buying a new superior quality mattress conveniently from home has never been easier:

1. Visit Vytex.com website October 1^st, 2025.
2. Select the support level of the mattress -- firm, plush or super plush. The 9-inch thick mattress - one of the thickest currently available from any bed in a box retailer - is wrapped in a high quality, quilted organic cotton over Joma^™ wool cover that sets new standards of quality for the bed in the box market.
3. Enter shipping address and form of payment – PayPal and all major credit card accepted.
4. When Vytex Cloud Bed-in-a-Box arrives, place the easy to carry 14 X 14 x 36 inch box atop your bed frame
5. Carefully open, wait two minutes for it to fully expand, revel in its beauty and comfort for the next 20 years.
   

Consumers have their choice of Twin, TwinXL, Full, Queen, King and California King sizes in Firm, Plush or Luxury Plush density. Vytex Cloud Mattresses come with a high quality, quilted organic cotton over Joma^™ wool cover for natural airflow. Vytex mattresses include a 100 day free trial with satisfaction guaranteed or your money back, plus a 10 year warranty against manufacturing defects.

Vytex Cloud Bed-in-a-Box is available in 3 densities and features a high quality quilted organic cotton over Joma^™ wool cover for skin caressing

Enhance your Vytex Cloud Bed-in-a-Box by adding Vytex Cloud Pillows and an optional topper to ensure your comfort from head to toe. Order yours today at www.vytex.com.

About Vytex foam

Vystar’s multi-patented technology means Vytex foam stays springier over the long-term, providing 20 or more years of decadently perfect sleep support. You can enjoy Vytex Cloud Bed-in-a-Box for years and appreciate that it is more environmentally friendly from production through its end of life after which it completely biodegrades.

Vytex® is the healthiest, purest pillow material, offering the ultimate in comfort and durability:

• Retains bouncy resilience for decades;
• Buoyantly supports, and cradles your entire body without pressure points whether sleeping on front, back or side, enabling easy movement.
• Virtually allergy and odor free. Multi-patented deproteinization process removes over 99.8% of natural rubber’s proteins that cause latex allergies and odor.
• Vytex deproteinization results in a 90% stronger bond for a more durable latex;
• Breathability ensures sweat-free comfort, resists moisture absorption and bacteria;
• Vytex is naturally antimicrobial and repels bedbugs and dust mites;
• Is naturally whiter (without bleach or dyes) and won’t discolor like petrochemical based memory foam or polyurethane foam.
• Is sustainably produced;
• Uses less water and bleaching agents, ammonia and other chemicals during processing;
  

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About Vystar Corporation:

Based in Worcester, Mass., Vystar^® Corp. (OTCQB: VYST) is the owner of RxAir^® UV light air purification products that destroy harmful airborne viruses and pathogens, Vytex^® Natural Rubber Latex (NRL), and Fluid Energy Solutions. Vytex is a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex for a stronger, more durable, yet environmentally safe, "green" and fully biodegradable product that can be used in a broad range of consumer and medical products. For more information, visit www.vystarcorp.com.

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, product development and delivery, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.

Follow us on social media:
Twitter: @VystarCompany @vytex

Contacts:
Vystar
Media & Investors: Jamie Rotman, jrotman@vytex.com

Media, Investors or To Partner with Vystar, Company Phone Number: (508) 791-9114
        

FAQ

When will Vystar (VYST) restart sales of the Vytex Cloud Bed-in-a-Box?

Vystar will restart sales of the Vytex Cloud Bed-in-a-Box on October 1st, 2025 through their website vytex.com.

What sizes and support levels are available for the Vytex Cloud mattress?

The mattress is available in six sizes (Twin, TwinXL, Full, Queen, King, California King) and three support levels (Firm, Plush, Luxury Plush).

What warranty and trial period does Vystar offer for the Vytex Cloud mattress?

Vystar offers a 100-day free trial with money-back guarantee and a 10-year warranty against manufacturing defects.

How does Vytex's deproteinization technology benefit the mattress?

The multi-patented technology removes 99.8% of natural rubber's proteins, making the mattress virtually allergy-free, odor-free, and creates a 90% stronger latex bond for increased durability.

What is the expected lifespan of a Vytex Cloud mattress?

The Vytex Cloud mattress is designed to provide 20 or more years of sleep support while maintaining its springiness and resilience.